Abigail Lim
Mannheim
Summary
Accomplished marketing leader with a proven track record at Reckitt. Results-oriented, detail-oriented, attentive and decisive leader. Excellent in building strong partnerships with agency, project management and stakeholder management. Skilled in fostering cross-functional team collaboration and leveraging market research for informed decision-making.
Overview
10
10
years of professional experience
Work History
Global Marketing Manager. ADWD EUANZ
Reckitt
05.2022 - Current
- Led crisis management efforts during unforeseen situations like termination of partnership/endorsement from Dishwashing Machine Manufacturer that lead to global artwork change for all in-market products to minimize potential litigation or complaint
- Streamlined internal communication processes between departments to facilitate efficient implementation of global product development initiatives.
- Drove revenue growth in challenging market conditions by continuously collaborating, refining and adjusting marketing tactics based on ever-evolving industry dynamics.
Category Manager. OTC MY
Reckitt
06.2021 - 04.2022
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
- Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
- Enhanced supplier relationships through regular communication and collaborative problem-solving efforts.
- Mentored junior team members in category management best practices, contributing to a high-performing and collaborative work environment.
- Identified and reported key performance indicators to define successful category management.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Led strategic communication discussion; development and production of full-funnel creatives, that are fit for platform
Category Manager. Lysol PH
Reckitt
02.2020 - 05.2021
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Devised content strategy to effectively engage target audiences.
- Improved website visibility through development and implementation of SEO strategies.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Worked with external consultant and global teams to build local digital hub capabilities and enablers
Senior Brand Manager. Harpic/Lysol SEA (exlc ID)
Reckitt
11.2018 - 01.2020
Trade Marketing Manager. Pest MY
Reckitt
01.2018 - 10.2018
- Devised product pricing strategies and trade marketing investments to support growth.
- Created trade marketing strategies to communicate strategies to nationwide sales team, internal and 3rd party merchandiser
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Balanced profit, volume and share objectives to deliver long-term growth.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Managed a cross-functional team to drive successful product launches and promotional campaigns.
- Reviewed sales forecasts to anticipate inventory needs accurately, avoiding stockouts or excess inventory costs.
- Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
- Coordinated efforts between marketing, logistics, finance, and other departments to ensure seamless execution of programs and initiatives.
- Delivered impactful presentations to secure buy-in from key stakeholders on proposed trade marketing initiatives.
- Implemented consistent pricing strategies across all channels to maintain brand integrity while maximizing profitability.
- Achieved sales growth by identifying new business opportunities and implementing targeted trade marketing strategies.
Brand Manager. Sexual-Wellbeing & Veet MYSG
Reckitt
04.2017 - 12.2017
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Spearheaded rebranding efforts, effectively revitalizing the brand's image and increasing overall market share.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Assistant Brand Manager. Germ Protection MYSG
Reckitt
08.2015 - 03.2017
Management Trainee. Marketing & Sales MYSG
Reckitt
08.2014 - 07.2015
Education
MBA -
Cardiff Metropolitan University
Kuala Lumpur01.2014
Skills
- Agency Management & Relationship Building
- Localization Strategies
- Digital Marketing & Media Planning
- Project Management
- Market Research Analysis
- Strategic Planning, Alignment & Decision-Making
- Brand-building & Communication Strategies
- P&L Management
- Pricing Strategies
- Product Development
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Chinese (Cantonese)
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)
Timeline
Global Marketing Manager. ADWD EUANZ
Reckitt
05.2022 - Current
Category Manager. OTC MY
Reckitt
06.2021 - 04.2022
Category Manager. Lysol PH
Reckitt
02.2020 - 05.2021
Senior Brand Manager. Harpic/Lysol SEA (exlc ID)
Reckitt
11.2018 - 01.2020
Trade Marketing Manager. Pest MY
Reckitt
01.2018 - 10.2018
Brand Manager. Sexual-Wellbeing & Veet MYSG
Reckitt
04.2017 - 12.2017
Assistant Brand Manager. Germ Protection MYSG
Reckitt
08.2015 - 03.2017
Management Trainee. Marketing & Sales MYSG
Reckitt
08.2014 - 07.2015
MBA -
Cardiff Metropolitan University
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