Adelina Usta

Marketing Strategy & Team Leadership

• Directed website development initiatives, content creation, and marketing strategy formulation for new products and solutions.
• Built and managed marketing teams, fostering effective collaboration to achieve business objectives.

Market Research & Competitive Analysis

• Conducted detailed market and competitor research to inform sales and marketing strategies.

Content Marketing & SEO

• Developed comprehensive content strategies for the brand’s blog and social media platforms.
• Implemented content marketing, social media management (SMM), search engine optimization (SEO), buzz-marketing tactics, and lead generation campaigns.
• Created optimized marketing materials, including presentations, brochures, business cards, and website content.
• Executed keyword research, optimization strategies, and website adjustments to improve search engine rankings and drive organic traffic.
• Improved website visibility through development and implementation of SEO strategies.

Email & Video Marketing

• Managed and executed email marketing initiatives, including newsletters, promotional materials, and targeted communications to customers, distributors, and partners.
• Optimized email campaigns to increase open and click-through rates.
• Created engaging video content from inception to final production, including interviews, product reviews, and event coverage.

Event & Online Marketing

• Planned and executed participation in major industry events and trade shows (MWC, TTN, GITEX, etc.), significantly enhancing brand visibility and lead generation.
• Coordinated webinars and online events, managing all logistics, promotion, participant engagement, and post-event follow-up.

Public Relations & Partner Management

• Authored impactful press releases in collaboration with customers and strategic partners to ensure extensive media coverage.
• Maintained strong relationships with strategic partners and customers through effective communication and collaboration.

Analytics & Reporting

• Analyzed and reported campaign performance metrics using Google Analytics, HubSpot, and SEMrush.
• Monitored daily SEO performance and trends to optimize campaign ROI and digital presence.

Additional Responsibilities

• Performed additional duties as needed, demonstrating flexibility and commitment to organizational goals.

Key Achievements:

• Increased webinar attendance and customer engagement through optimized promotional strategies.
• Enhanced lead generation and brand presence at international industry events.
• Improved email campaign performance through targeted messaging and strategic audience segmentation.
• Successfully enhanced social media engagement and follower growth through targeted, interactive content strategies.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.

• Developing and adjustment of marketing strategy in social media for various business directions
• Implementing of content marketing strategy in social media and blogs
• Developing and implementing of remarketing strategies (both in social media and RTB services)
• Social media and lead generating on-site optimization for the different business branches
• Buzz marketing (developing discussions in social media and Q&A services)
• Lead generation (building landing pages, contest solutions, viral activities)
• Testing and implementing of different acquisition approaches (social media ads, RTB and programmatic ads, geo targeting, etc.)
• Initiate market research studies or analyze their findings
• Organization and full control of events and conferences in different countries
• Conducting filming and interviews for commercials
• Tracked trade show expenses to maintain budget.
• Onboarded new team members and coached personnel in marketing tasks.