Aditya Saxena
Frankfurt
Summary
Results-oriented performance marketing professional with 4+ years of experience managing paid media, analytics and website performance for B2B and B2C clients. Strong expertise in Google Ads, Meta Ads, GA4, GTM and Shopify-based e-commerce optimization. Proven track record of managing multi-million-euro budgets, improving ROAS and driving measurable growth through data-driven decisions.
Overview
4
4
years of professional experience
3
3
Certification
Work History
Marketing & Sales Advisor
Concentrix Global Services GmbH
03.2022 - 01.2026
- Manage and optimize performance marketing campaigns for 150+ SMB clients with a combined quarterly budget of €4M.
- Improve overall ROAS by approximately 20 percent through continuous optimization of Google Ads and Meta Ads campaigns.
- Plan, execute and monitor paid search, display and social campaigns aligned with CPA, ROAS and conversion targets.
- Analyze performance using GA4, Google Ads and Meta dashboards, translating data into clear optimization actions.
- Support Shopify-based websites by reviewing product feeds, landing pages and checkout flows to improve conversion rates.
- Implement and validate GA4 and Google Tag Manager tracking for e-commerce events, conversions and remarketing audiences.
- Conduct A/B testing on creatives, audiences and landing pages, achieving conversion rate improvements of up to 15 percent.
- Prepare structured performance reports and insights, supporting client retention, upsell opportunities and long-term growth.
Business Operations Manager
QK Exports International
07.2017 - 08.2018
- Supported daily business operations across international markets, coordinating with suppliers, logistics partners and internal teams.
- Assisted in sales forecasting, order tracking and operational reporting to support management decision-making.
- Improved process accuracy by coordinating export documentation and monitoring order execution timelines.
- Maintained product and business data used for customer communication, pricing and commercial activities.
- Collaborated with cross-functional teams to streamline workflows, contributing to faster turnaround times and smoother operations.
Education
Master of Engineering (M.E.) - International Business & Engineering
04.2021
Bachelor of Technology (B.Tech) - Mechanical Engineering
05.2017
Skills
- Performance Marketing Strategy
- E-commerce and Website Optimization
- Conversion Rate Optimization
- Data Analysis and KPI Tracking
- Campaign Budget Management
- Client and Stakeholder Communication
Websites
Certification
- Google Analytics Certification, 2025, Google Skillshop
- MITx MicroMasters Program, 2022, Supply Chain Management, Massachusetts Institute of Technology
- GAO Tek Inc. Internship, 2021, Social Media Marketing
Languages
Hindi
English
German
Timeline
Marketing & Sales Advisor - Concentrix Global Services GmbH
03.2022 - 01.2026
Business Operations Manager - QK Exports International
07.2017 - 08.2018
SRH Hochschule Heidelberg - Master of Engineering (M.E.), International Business & Engineering
SRM University - Bachelor of Technology (B.Tech), Mechanical Engineering