Adrien Ignjatovic
Head Of Marketing, Communication And ECommerce
Eppertshausen
Summary
Experienced with developing and implementing comprehensive strategies that drive growth and profitability. Utilizes data-driven insights to optimize processes and performance. Track record of leading teams to exceed expectations through innovative solutions.
Overview
18
18
years of professional experience
3
3
Languages
6
6
years of post-secondary education
Work History
Head of Marketing, Communication and eCommerce
Volkswagen Zubehör GmbH
09.2022 - Current
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Led a team of marketing professionals for successful product launches and promotions.
- Developed and Implemented an international multi brand eCommerce Strategy
Business Development Manager
Volkswagen Zubehör GmbH
03.2018 - 09.2022
- Developed the companie's 2030 strategy including eCommerce and digitalization Strategy
- Building new brand partnerships (SKODA, MAN) to expand business and achieve synergies
Market Sales Manager – Germany
Volkswagen Zubehör GmbH
01.2016 - 03.2018
- Key account management for the German Market
- Developed and implemented customer-specific solutions
- Increased sales revenue by developing and implementing effective sales strategies.
Wheels and tires (Production & Supply Chain) – Project Manager
Volkswagen Zubehör GmbH
01.2012 - 01.2016
- Successfully established new Planning, Production and Logistics processes in order to adapt to a growing demand.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Full responsabilty of the Production and Supply Chain team and the achievement of related targets
Marketing – Freelance Consultant
Festo AG & Co. KG
01.2010 - 01.2011
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
After Sales - Customer Care – Assistant Customer Care Director
General Motors France (OPEL)
01.2008 - 01.2009
- Evaluated performance metrics regularly, identifying areas for improvement and implementing necessary changes.
- Handled highly sensible complaints, provided appropriate solutions, and alternatives within appropriate timeframes and followed up to achieve resolution.
Education
MBA - International Industrial Management
Esslingen Business Schlool
Esslingen Am Neckar, Germany 09.2009 - 11.2011
Master of Science - Automotive Engineering
ESTACA
Paris, France 09.2004 - 06.2009
Skills
Change Management
undefinedInterests
Cooking, Motorsport
SPORT
- Winter sport (Snowboard)
- Surfing
- Going to the gym
Internships
- CPA Charles Pozzi – BMW Car Dealership – 2006 & 2007
- Garage Lecompte – Car Paintshop – 2006
- Renault Factory Flins – Logistics – 2005
Timeline
Head of Marketing, Communication and eCommerce
Volkswagen Zubehör GmbH
09.2022 - Current
Business Development Manager
Volkswagen Zubehör GmbH
03.2018 - 09.2022
Market Sales Manager – Germany
Volkswagen Zubehör GmbH
01.2016 - 03.2018
Wheels and tires (Production & Supply Chain) – Project Manager
Volkswagen Zubehör GmbH
01.2012 - 01.2016
Marketing – Freelance Consultant
Festo AG & Co. KG
01.2010 - 01.2011
MBA - International Industrial Management
Esslingen Business Schlool
09.2009 - 11.2011
After Sales - Customer Care – Assistant Customer Care Director
General Motors France (OPEL)
01.2008 - 01.2009
Master of Science - Automotive Engineering
ESTACA
09.2004 - 06.2009
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