Adrien Ignjatovic
Head Of Marketing, Communication And ECommerce
Eppertshausen
Summary
Experienced with developing and implementing comprehensive strategies that drive growth and profitability. Utilizes data-driven insights to optimize processes and performance. Track record of leading teams to exceed expectations through innovative solutions.
Overview
18
18
years of professional experience
3
3
Languages
6
6
years of post-secondary education
Work History
Head of Marketing, Communication and eCommerce
Volkswagen Zubehör GmbH
Frankfurt
09.2022 - Current
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Led a team of marketing professionals for successful product launches and promotions.
- Developed and Implemented an international multi brand eCommerce Strategy
Business Development Manager
Volkswagen Zubehör GmbH
Frankfurt Am Main, Germany
03.2018 - 09.2022
- Developed the companie's 2030 strategy including eCommerce and digitalization Strategy
- Building new brand partnerships (SKODA, MAN) to expand business and achieve synergies
Market Sales Manager – Germany
Volkswagen Zubehör GmbH
Wolfsburg
01.2016 - 03.2018
- Key account management for the German Market
- Developed and implemented customer-specific solutions
- Increased sales revenue by developing and implementing effective sales strategies.
Wheels and tires (Production & Supply Chain) – Project Manager
Volkswagen Zubehör GmbH
Dreieich
01.2012 - 01.2016
- Successfully established new Planning, Production and Logistics processes in order to adapt to a growing demand.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Full responsabilty of the Production and Supply Chain team and the achievement of related targets
Marketing – Freelance Consultant
Festo AG & Co. KG
Esslingen am Neckar
01.2010 - 01.2011
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
After Sales - Customer Care – Assistant Customer Care Director
General Motors France (OPEL)
01.2008 - 01.2009
- Evaluated performance metrics regularly, identifying areas for improvement and implementing necessary changes.
- Handled highly sensible complaints, provided appropriate solutions, and alternatives within appropriate timeframes and followed up to achieve resolution.
Education
MBA - International Industrial Management
Esslingen Business Schlool
Esslingen Am Neckar, Germany 09.2009 - 11.2011
Master of Science - Automotive Engineering
ESTACA
Paris, France 09.2004 - 06.2009
Skills
Change Management
Operations management
Sales and Marketing
Partnership building
Strategic thinking
Operational planning
Team management
Supervision and leadership
Strong analytical skills
Fluent in French, German and English
Interests
Cooking, Motorsport
SPORT
- Winter sport (Snowboard)
- Surfing
- Going to the gym
Internships
- CPA Charles Pozzi – BMW Car Dealership – 2006 & 2007
- Garage Lecompte – Car Paintshop – 2006
- Renault Factory Flins – Logistics – 2005
Timeline
Head of Marketing, Communication and eCommerce
Volkswagen Zubehör GmbH
09.2022 - Current
Business Development Manager
Volkswagen Zubehör GmbH
03.2018 - 09.2022
Market Sales Manager – Germany
Volkswagen Zubehör GmbH
01.2016 - 03.2018
Wheels and tires (Production & Supply Chain) – Project Manager
Volkswagen Zubehör GmbH
01.2012 - 01.2016
Marketing – Freelance Consultant
Festo AG & Co. KG
01.2010 - 01.2011
MBA - International Industrial Management
Esslingen Business Schlool
09.2009 - 11.2011
After Sales - Customer Care – Assistant Customer Care Director
General Motors France (OPEL)
01.2008 - 01.2009
Master of Science - Automotive Engineering
ESTACA
09.2004 - 06.2009