AGNIESZKA AMBROZIAK-MASTALERZ
Warsaw
Summary
Experienced marketing and business development professional with over 15 years of expertise in the legal sector at top-tier global law firms. Collaborative team player with excellent communication, problem-solving, and organizational skills. Proven track record in driving successful business development initiatives, managing events, implementing omnichannel marketing strategies, and effectively managing stakeholders.
Overview
25
25
years of professional experience
Work History
Business Development Senior Adviser
Hogan Lovells global law firm
08.2018 - Current
- Strategic contribution to business development and marketing plans for Hogan Lovells practice groups.
- Supported lawyers in the implementation of business plans and in day-to-day business development activities.
- Created and managed marketing campaigns across digital platforms, managed social media account (LinkedIn, Ipublish, Engage).
- Managed directory submissions process to local and international law firms rankings.
- Developed bids, proposals, presentations and capability statements.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- End-to-end event and webinar management.
- Identifying sponsorship opportunities and cooperation with sponsorship partners in creating conference programs and overseeing events execution.
- Coordinated the firm's PR activities, including contacts with the press, participation in the industry events, professional publications.
- Cooperation with other Hogan Lovels' offices and regional BD teams in the implementation of the global or regional initiatives.
- Coordinated the Warsaw office CSR activities and pro bono advice.
Marketing Specialist
Kochański, Zięba & Partners law firm
06.2015 - 09.2017
- Advised relevant partners on business development and marketing strategy, cooperation in preparing business development and marketing plans for practice groups.
- Coordinated with other teams to ensure alignment of marketing objectives with overall business goals.
- Planned and organized firm's internal and external events, including in-house seminars, networking events, workshops, and away-days.
- Drafted press releases, elevating brand reputation, bids, proposals, presentations, and other marketing materials.
- Coordinated the firm's PR activities, including contacts with the media and arranging publications in various media outlets.
- Managed customer feedback channels, improving product offerings and customer satisfaction.
- Managed directory submissions for domestic and international law firm rankings.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Cooperated with international associations of law firms (ILN, Makrell International, INTA) on various business development projects.
Marketing Manager
Norton Rose Fulbright Piotr Strawa and Partners global law firm
09.2008 - 05.2015
- Provided strategic advice to Warsaw Partners.
- Conducted market research to identify new opportunities and target markets.
- Worked with key stakeholders in aligning the Warsaw office development with the firm-wide strategy.
- Coordinated key clients' development programs according to the local, global or CEE region strategy.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
- Identifying sponsorship opportunities and cooperation with sponsorship partners in creating conference programs and overseeing event execution
- Close cooperation with the firm's London office and regional BD teams in the implementation of the global marketing plans.
- Crafted marketing materials, including brochures, proposals and presentations.
- Oversaw the firm's PR activities.
- Leveraged marketing automation tools to streamline campaign execution and tracking.
- Managed directory submissions process for all practice groups.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Coordinated with design and media teams to develop high-quality creative assets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Legal Assistant (Tax Department)
Baker & McKenzie global law firm
01.2005 - 08.2008
- Managed high-volume workload while maintaining strict attention to detail on every task such as drafting offers, proposals, presentations and legal documents including agreements, court letters, memoranda.
- Provided day-to-day administrative support to the team.
- Contributed to the preparation of various marketing materials (brochures, newsletters).
- Collaborated with the firm's Marketing Department to coordinate client events such as conferences, in-house seminars, trainings and networking events.
- Coordinated PR activities of the Tax Practice Group (contacts with the press, publications, participation in the industry events, cooperation with the PR agencies).
Executive Assistant
ITI Corporation Sp. z o. o.
08.2003 - 10.2004
- Provided day-to-day secretarial support to the Board.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements.
- Worked with senior management to initiate new projects and assist in various processes.
- Supported strategic planning sessions, providing logistical support and compiling necessary background materials.
- Served as a liaison between departments to facilitate effective communication throughout the company.
- Organized and coordinated conferences and monthly meetings, and events for staff members.
- Provided professional administrative support during board meetings, including agenda preparation and minute-taking duties.
- Supported executives in decision-making processes by conducting research.
Business Travel Specialist
Air - Club Travel Center (Club Med.)
01.2000 - 07.2003
- Arranged travel accommodations for corporate and individual clients (preparation and sale of offers of Club Mediterranee).
- Organized incentive trips for companies, including preparing offers and presentations, cooperation with the business partners in Poland and abroad, as well as with foreign Club Med offices, coordination and monitoring of the program execution on-site.
- Established partnerships with key suppliers to offer exclusive amenities and services for clients.
- Managed complex multi-city itineraries with precision, ensuring smooth transitions between destinations for travelers.
Education
Department of Italian Studies
Warsaw University
06.1999
Tadeusz Reytan Secondary School
Warsaw06.1994
Skills
Legal Marketing
Marketing Communications
Marketing Strategy
Strategic Planning
Business Development
Media Relations
Event Management
Social Media
Hobbies and Interests
- Travelling
- Theatre
- Italian literature and cinema
Languages
English
Advanced (C1)
Italian
Advanced (C1)
French
Intermediate (B1)
eng
Consent
I hereby give consent for my personal data included in my application to be processed for the purposes of the recruitment process (under the Personal Data Protection Act as of 29 August 1997, consolidated text: Journal of Laws 2015, item 2135 as amended).
Timeline
Business Development Senior Adviser
Hogan Lovells global law firm
08.2018 - Current
Marketing Specialist
Kochański, Zięba & Partners law firm
06.2015 - 09.2017
Marketing Manager
Norton Rose Fulbright Piotr Strawa and Partners global law firm
09.2008 - 05.2015
Legal Assistant (Tax Department)
Baker & McKenzie global law firm
01.2005 - 08.2008
Executive Assistant
ITI Corporation Sp. z o. o.
08.2003 - 10.2004
Business Travel Specialist
Air - Club Travel Center (Club Med.)
01.2000 - 07.2003
Department of Italian Studies
Warsaw University
Tadeusz Reytan Secondary School
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