AHMED ALZAHRANI

Lead all Customer Facing Supply Chain (CFSC) interactions with customers, driving value for both Nestlé and customers.

• Point of purchase Availability

- Owning the Service Level metrics and drive cross-functional focus to improve performance

- Understanding and influence key customers' metrics, in order to identify and reduce gaps, jointly tracking progress and value generation with customers

• Nestlé as a Partner of Choice

- Build and maintain long term sustainable relationships with customers

- Relentlessly seeking to understand customer's needs, requirements and ambitions in order to offer solutions, which will create value for the Customer and enable Nestlé to out compete.

- Deliver the differentiated Nestle Customer Experience by delivering a consistent, commercially accretive experience to Customers.

• Market Service Strategy defined, implemented and maintained

- Leading and developing the customer segmentation exercise in close coordination with Sales

- Implementing the Market Service Strategy that takes into account the different types of customers, to provide them with the most adequate, cost effective services.

- Ensuring the CFSC journey (3 steps: Basic, Engagement, Acceleration) and the Market Service Strategy are fully aligned.

• Analyzing and consolidating all inbound portfolio to business departments at the right time of the cycle with right quantity and arrival time
• Analyzing and tackling overstocks root causes of GCC markets on frequent basis
• Tracking and mitigating all primary gaps to the minimum and reporting all potential risks to all stakeholders
• Allocating all rundown SKUs to demand team to be reflected within next cycle demand
• Rectifying losses of GCC markets by tackling root causes of top 10 SKUs in each category
• Planning unconstrained demand for 15 factories at right time of the cycle
• As focal point of supply planning, resolving related obstacles with all concerned departments.

• Insuring to deliver all customer POs within required time in full.
• Reducing returns by applying preventive and corrective actions in partnership with sales team and customer.
• Controlling invoices phasing with sales and logistic team to insure achieving company target.
• Leading internally weekly meetings with sales team to tackle obstacles which might affect sales target.
• Leading monthly meetings with key customers to rectify operation difficulties.
• Tackling and rectifying difficulties concerned to Customer Facing Department in partnership with other teams.
• Visits to customers to improve relations and ensure customer satisfaction
• Leading monthly review on customer master data list.

• Planning and leading all BRF sales academy trainings
• Creating 4 technical coaching systems
• Creating sales routine system
• Reporting sales capability results.