Aisan Talebi

Consistent Achievement of Growth and Margin Targets:

• Spearheaded Personal Care, Home Care, and Beauty & Wellbeing Business Units, consistently exceeding growth targets for 3 consecutive years, achieving year-over-year growth.
• Managed an average margin of 65%, surpassing the expected maximum of 45%, resulting in a 20%+ improvement in overall profitability.

Market Research and Consumer Insights:

• Led in-depth brand health studies, evaluating key metrics such as brand awareness, loyalty, and purchase frequency to provide actionable market insights.
• Conducted regular retail audits, synthesizing data to provide strategic recommendations to senior leadership.
• Applied consumer insights to drive marketing strategies, improving brand health scores.

Integrated Campaign Management:

• Developed and executed multi-channel (ATL/BTL) campaigns, ensuring alignment with overarching business goals and maximization of audience engagement.
• Adapted communication strategies to match brand lifecycle stages, resulting in measurable improvements in market impact.

Budget Oversight and Cross-Functional Collaboration:

• Managed an annual marketing budget of €2 million, ensuring optimal allocation for maximum ROI.
• Collaborated effectively with sales and cross-functional teams to ensure alignment of marketing strategies with broader organizational goals.

Team Leadership and Cross-Functional Collaboration:

• Directed and managed high-performing teams, including product innovation, promoter, and cross-functional teams, aligning efforts to drive key business outcomes.
• Enhanced team productivity and coordination, delivering on-time and within-budget project executions.