Akanksha Desai
München
Summary
Results-oriented eCommerce professional with a strong background in digital marketing and website management. Seeking a challenging eCommerce role where I can leverage my expertise in driving online sales, optimizing user experience, and implementing effective digital strategies to achieve business growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Associate Ecommerce Manager
air up GmbH
10.2022 - Current
- Developed and executed online merchandising strategies to improve product presentation, and increase sales conversions.
- Utilized Google Analytics to analyse website performance, track customer behaviour, and optimize user experience.
- Managed end-to-end eCommerce operations, overseeing product catalogue management, website content updates, and online merchandising strategies.
- Implemented SEO techniques to improve organic search rankings & attract targeted website traffic, resulting increase in organic search revenue.
- Prepared regular reports on campaign performance and provided actionable insights for ongoing optimization.
- Launched new 6 products and created the best user journey for each launch for best promotions
- Create landing pages for CRM and digital marketing campaigns for all web shops in all regions
- Performed A/B testing, user journey analysis, landing page optimization, and customer segmentation.
- Assisted in creation and management of marketing collateral, including product descriptions and imagery.
- Project management for new product launch planning, resource allocation, timeline management, & stakeholder coordination
Digital Product and Ecommerce Intern/Trainee
air up GmbH
04.2022 - 09.2022
- Collaborated with cross-functional teams to launch new products and promotions, ensuring seamless integration across online channels.
- Conducted keyword research and implemented SEO strategies, resulting in 8% increase in organic website traffic.
- Support in planning localization roadmap and strategies for EMEA, UK, and US web shops
- Maintained for Shopify backend for stock inventory management
- Optimize subscription commercial plan across all EU, UK, and US web shops.
- Managed end-to-end eCommerce operations, overseeing product catalogue management, website content updates, and online merchandising strategies.
Marketing and Communication - Working Student
PPRO GmbH
04.2020 - 03.2022
- Created KPIs dashboard using Tableau and managed partner accounts for strategic growth marketing
- Executed Go-To-Market Strategy with merchant partners for cross and upsell opportunities
- Project management for promotional activities with the sales and marketing team
- Worked with salesforce and Pardot for campaigns generation and execution
- Managed digital marketing campaigns across various platforms, including Google Ads, Facebook Ads, and email marketing.
- Monitored social media channels, engaged with customers, and managed online reputation to enhance brand presence and customer loyalty.
- Market research & analysis of US$19 Bn industry to identify new business opportunities in 23 target markets via 50+ B2B partners
Campaign Assistant - Working Student (Part-time)
Decathlon
06.2019 - 01.2020
- Demonstrated outstanding collaboration across organization and managed many tasks.
- Safeguarded campaign set up for successful measurement by developing learning plans and allowing for measurability.
- Reviewed and used data to make recommendations to improve campaign performance, media touchpoints and journey.
- Drove data-influenced decisions for campaigns and businesses.
- Conducted competitive analysis to identify market trends and pricing strategies to inform pricing decisions.
- Conducted regular inventory analysis to optimize stock levels and reduce excess inventory.
Assistant Manager - CEO
Genius kids Pvt. Ltd., Pune, India
01.2016 - 09.2018
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Developed and executed comprehensive marketing strategies to increase brand awareness, drive lead generation, and support sales efforts.
- Identified and implemented best practices for data-driven insights and decision making by analyzing sales data
- Monitor and reporting of sales performance along with sales target forecasting considering quantitative and qualitative factors
- Building and developing relations with B2B partners by educating them and understanding their needs
- Support and drive communication with 12 franchises over India.
- Supervised day-to-day operations to meet performance, quality and service expectations
Education
Master of Science - Internal Business And Consumer Studies
University of Kassel
Germany07.2022
Bachelor of Science - Human Ecology & Consumer Services
SNDT Pune University
Pune, India05.2018
Skills
- Microsoft Office
- Shopify
- Hotjar
- Builderio (CMS)
- Advanced Project Management
- Online Merchandising
- Product Management
- Asana
- Tableau expert
- Collaboration and Cross-Functional Communication
- Excellent Analytical and Problem-Solving Skills
Language skills
English
Bilingual or Proficient (C2)
German
Intermediate (B1)
Certification
2022 Advanced Google Analytics
2022 PMP certificate
2022 Advanced shopify course
2022 Builder.io advance.
2022 Hotjar advance.
2021 Salesforce
2020 Certified Market Research Professional (CMRP)
2019 HubSpot specialist 2019
Timeline
Associate Ecommerce Manager
air up GmbH
10.2022 - Current
Digital Product and Ecommerce Intern/Trainee
air up GmbH
04.2022 - 09.2022
Marketing and Communication - Working Student
PPRO GmbH
04.2020 - 03.2022
Campaign Assistant - Working Student (Part-time)
Decathlon
06.2019 - 01.2020
Assistant Manager - CEO
Genius kids Pvt. Ltd., Pune, India
01.2016 - 09.2018
Master of Science - Internal Business And Consumer Studies
University of Kassel
Bachelor of Science - Human Ecology & Consumer Services
SNDT Pune University
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