Summary
Overview
Work History
Education
Skills
Websites
Language skills
Certification
Timeline
Generic
Akanksha Desai

Akanksha Desai

München

Summary

Results-oriented eCommerce professional with a strong background in digital marketing and website management. Seeking a challenging eCommerce role where I can leverage my expertise in driving online sales, optimizing user experience, and implementing effective digital strategies to achieve business growth.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Associate Ecommerce Manager

air up GmbH
10.2022 - Current
  • Developed and executed online merchandising strategies to improve product presentation, and increase sales conversions.
  • Utilized Google Analytics to analyse website performance, track customer behaviour, and optimize user experience.
  • Managed end-to-end eCommerce operations, overseeing product catalogue management, website content updates, and online merchandising strategies.
  • Implemented SEO techniques to improve organic search rankings & attract targeted website traffic, resulting increase in organic search revenue.
  • Prepared regular reports on campaign performance and provided actionable insights for ongoing optimization.
  • Launched new 6 products and created the best user journey for each launch for best promotions
  • Create landing pages for CRM and digital marketing campaigns for all web shops in all regions
  • Performed A/B testing, user journey analysis, landing page optimization, and customer segmentation.
  • Assisted in creation and management of marketing collateral, including product descriptions and imagery.
  • Project management for new product launch planning, resource allocation, timeline management, & stakeholder coordination

Digital Product and Ecommerce Intern/Trainee

air up GmbH
04.2022 - 09.2022
  • Collaborated with cross-functional teams to launch new products and promotions, ensuring seamless integration across online channels.
  • Conducted keyword research and implemented SEO strategies, resulting in 8% increase in organic website traffic.
  • Support in planning localization roadmap and strategies for EMEA, UK, and US web shops
  • Maintained for Shopify backend for stock inventory management
  • Optimize subscription commercial plan across all EU, UK, and US web shops.
  • Managed end-to-end eCommerce operations, overseeing product catalogue management, website content updates, and online merchandising strategies.

Marketing and Communication - Working Student

PPRO GmbH
04.2020 - 03.2022


  • Created KPIs dashboard using Tableau and managed partner accounts for strategic growth marketing
  • Executed Go-To-Market Strategy with merchant partners for cross and upsell opportunities
  • Project management for promotional activities with the sales and marketing team
  • Worked with salesforce and Pardot for campaigns generation and execution
  • Managed digital marketing campaigns across various platforms, including Google Ads, Facebook Ads, and email marketing.
  • Monitored social media channels, engaged with customers, and managed online reputation to enhance brand presence and customer loyalty.
  • Market research & analysis of US$19 Bn industry to identify new business opportunities in 23 target markets via 50+ B2B partners

Campaign Assistant - Working Student (Part-time)

Decathlon
06.2019 - 01.2020
  • Demonstrated outstanding collaboration across organization and managed many tasks.
  • Safeguarded campaign set up for successful measurement by developing learning plans and allowing for measurability.
  • Reviewed and used data to make recommendations to improve campaign performance, media touchpoints and journey.
  • Drove data-influenced decisions for campaigns and businesses.
  • Conducted competitive analysis to identify market trends and pricing strategies to inform pricing decisions.
  • Conducted regular inventory analysis to optimize stock levels and reduce excess inventory.

Assistant Manager - CEO

Genius kids Pvt. Ltd., Pune, India
01.2016 - 09.2018
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
  • Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
  • Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
  • Developed and executed comprehensive marketing strategies to increase brand awareness, drive lead generation, and support sales efforts.
  • Identified and implemented best practices for data-driven insights and decision making by analyzing sales data
  • Monitor and reporting of sales performance along with sales target forecasting considering quantitative and qualitative factors
  • Building and developing relations with B2B partners by educating them and understanding their needs
  • Support and drive communication with 12 franchises over India.
  • Supervised day-to-day operations to meet performance, quality and service expectations

Education

Master of Science - Internal Business And Consumer Studies

University of Kassel
Germany
07.2022

Bachelor of Science - Human Ecology & Consumer Services

SNDT Pune University
Pune, India
05.2018

Skills

  • Microsoft Office
  • Shopify
  • Hotjar
  • Builderio (CMS)
  • Advanced Project Management
  • Online Merchandising
  • Product Management
  • Asana
  • Tableau expert
  • Collaboration and Cross-Functional Communication
  • Excellent Analytical and Problem-Solving Skills

Websites

Language skills

English
Bilingual or Proficient (C2)
German
Intermediate (B1)

Certification

2022 Advanced Google Analytics

2022 PMP certificate

2022 Advanced shopify course

2022 Builder.io advance.

2022 Hotjar advance.

2021 Salesforce

2020 Certified Market Research Professional (CMRP)

2019 HubSpot specialist 2019


Timeline

Associate Ecommerce Manager

air up GmbH
10.2022 - Current

Digital Product and Ecommerce Intern/Trainee

air up GmbH
04.2022 - 09.2022

Marketing and Communication - Working Student

PPRO GmbH
04.2020 - 03.2022

Campaign Assistant - Working Student (Part-time)

Decathlon
06.2019 - 01.2020

Assistant Manager - CEO

Genius kids Pvt. Ltd., Pune, India
01.2016 - 09.2018

Master of Science - Internal Business And Consumer Studies

University of Kassel

Bachelor of Science - Human Ecology & Consumer Services

SNDT Pune University

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Akanksha Desai