Strategic and Innovative Data Analyst with 6+ years of experience in Financial Operations - both in the field as well as in the back-office. Experienced in reporting, business intelligence and analysis. Strong organizational, communication and problem solving skills.
Smart device Usage Analysis Sep 2022
• Used the R programming language to analyze the usage pattern in smart devices.
• Used libraries like tidyverse, dplyr, ggplot for data cleaning, formatting and visualization.
• Generated insights for improving business and marketing strategies.
Marketing Campaign Analysis April 2023
• Used Excel to create dashboards which evaluated the performance of marketing campaigns.
• Visualized and compared campaign acceptance rate based on different customer's attributes.
Happiness Analysis March 2023
• Used PostgreSQL for aggregation and used Radial graphs for ranking countries in Tableau.
• Evaluated and visualized the performance of countries based on the different parameters of Happiness.
E-Commerce Funnel Analysis Jan 2023
• Evaluated conversion rate and funnel drop-off of customers at different steps of user purchase journey.
• Used SQL for analysis and Tableau for visualizing the funnel.
www.linkedin.com/in/akanksha1612/
German A1 - B1, Kapital Zwei
Feb 2023 - July 2023
Data Analytics Coursera, Google
July 2022 - Sep 2022
CS50, Harvard University
Sep 2021 - Dec 2021
Sports, Reading and Painting