Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic
Akhil Joshi

Akhil Joshi

Mannheim

Summary

- Marketing & digital growth professional with 4+ years of experience driving B2B campaigns, social media strategies, and content marketing. - Skilled in executing paid campaigns, managing digital/physical events, and creating engaging brand narratives. - Certified in SAP FICO and advanced digital marketing, with additional 6+ years of cross-functional experience in financial services, compliance, and stakeholder management.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Social Media Strategist

Digital Hangover, India
10.2023 - 03.2025
  • Executed Facebook advertising campaigns, achieving 30% engagement and 15% ROI growth
  • Structured detailed audience personas for precise targeting, resulting in a 15% uplift in CTR and a 20% reduction in CPC, significantly improving campaign relevance and efficiency
  • Designed and optimized high-performing ad creatives aligned with brand messaging, boosting conversion rates by 30% and expanding reach across key customer segments

Channel Operations Specialist

HDFC Bank, India
12.2022 - 10.2023
  • Partnered with institutional clients and internal teams to drive adoption of digital solutions.
  • Organized client engagement events to promote banking products and enhance customer relationships.
  • Produced performance reports and narratives for senior management to support decision-making.
  • Collaborated with compliance, business, and product teams to align regional activities.

Government & Institutional Business Area Head
04.2022 - 11.2022
  • Streamlined policy and process compliance by coordinating with internal teams, reducing processing time by 20% and ensuring error-free execution.
  • Guided customers on digital solutions integration while ensuring regulatory compliance.
  • Strengthened relationships with decision-makers to enhance the fixed deposit and transaction banking business.
  • Managed key institutional client segments, identifying growth opportunities and expanding the client base by 20% within the assigned region.

Teller (Personal Banker)
09.2019 - 03.2022
  • Conducted KYC verification and AML checks during client onboarding and account servicing.
  • Monitored and analyzed MIS data, preparing reports for compliance and senior management reviews.
  • Spearheaded efforts to enhance KYC/AML processes, which resulted in a 10% reduction of high-risk clients identified during onboarding, exceeding the team's internal target by at least 5%.
  • Promoted banking products in compliance with internal risk and suitability frameworks.

Senior Digital Marketing Executive

Digital Hangover, India
03.2018 - 08.2019
  • Headed digital media buying, planning, and analytics for B2B and B2C clients.
  • Increased website traffic and lead generation through SEO and targeted campaigns.
  • Coordinated with tech teams to deliver campaign requirements on time

Education

Bachelor of Commerce -

University of Mumbai
01.2017

Skills

  • Marketing Campaign Management
  • German Language A2
  • Event Planning & Execution (Virtual & Physical)
  • Content Creation & Storytelling
  • Digital Marketing (SEO, Paid Media, Social Media Ads)
  • Stakeholder & Partner Collaboration
  • CRM Tools
  • SAP FICO Certified
  • Compliance & Regulatory Understanding

Websites

Certification

  • -Advanced Certification in Digital Marketing & Communication, MICA, 2022
  • -Certified in SAP FICO with 'A' Grades, Let's Learn, 2017

Languages

English
Advanced (C1)
German
Elementary (A2)

Timeline

Social Media Strategist

Digital Hangover, India
10.2023 - 03.2025

Channel Operations Specialist

HDFC Bank, India
12.2022 - 10.2023

Government & Institutional Business Area Head
04.2022 - 11.2022

Teller (Personal Banker)
09.2019 - 03.2022

Senior Digital Marketing Executive

Digital Hangover, India
03.2018 - 08.2019

Bachelor of Commerce -

University of Mumbai

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Akhil Joshi