ALEJANDRA TAMAYO

• Entertainment and sports anchor and reporter, with a strong on-camera presence. With over 20 newscasts and live interviews.

• Public relations management for HONOR in Mexico and LATAM, focusing on lifestyle, influencer marketing, social media and traditional media
• Development of influencer marketing campaigns, creative initiatives and online events to strengthen brand presence. Managed over 50 influencers and KOLs.
• Design of creative campaign strategies for various clients, such as La Lechera, Kit Kat, Huawei, Clearblue, Cereal Fitness, Maggi, Nescafé, Café de Olla, Nescafé Cappuccino, Nescafé Cold Brew, Salvo and P&G.

Strategic planning and execution of influencer marketing campaigns on Instagram, TikTok, Twitter and Spotify. Managed over 80 influencers and KOLs for clients in Mexico and LATAM, including Kellogg's, Twitter, Brown Forman, Merqueo and Kwai, overachieved KPIs by 100%.

• Campaign reporting with KPIs and metrics to evaluate performance, addressing crisis management when necessary.
• Creative proposals aligned to client brief, influencer relationship management, contract signing and payment management.

• Development of strategies to increase brand awareness on Instagram through dynamics, constant communication, challenges and collaborations with restaurants
• Increased engagement of stories by 31% through dynamics that encouraged follower interaction
• 0.5% increase in followers through daily posts and reels, achieving a 26.8% reach of accounts compared to previous months

• Company Overview: Management & Entertainment
• Manager of the YouTubers 'Los Polinesios' 26.7M followers
• Strategic management with focus on influencer marketing, PR, touring around LATAM with capacity venues of more than10k people, licensing and own products increasing brand revenue by 20%, social media campaigns and content strategies in LATAM with achieving an ER of 4.2% in all IG channels.
• Brand marketing strategy, including market research and logistics management
• Successful collaboration with Disney+, releasing the documentary "Jump".
• Execution of campaigns with prominent brands such as Mattel, Barbie, UNO, collaborating with studio, music and editorial content teams such as Penguin Random House releasing the book "Kintsugi del alma" by Lesslie Polinesia.

• Established effective communication channels with manager and event teams, ensuring timely updates, guidance seeking, and blocker escalation
• Oversaw Gift Finder approvals across EU9 for Mother’s Day and Father’s Day Gift Shops, positioning vendor products and contributing to overachieving Q1 goals by 16.3M, 146% of the target.
• Supported Category Deal Events for Home and Garden launch for EU9, creating campaigns and delivering results by mastering new tools and skills, liaising with event owners across EU9 to ensure timely campaign approvals and launches
• Learned and applied technical skills and executed tasks with AI tools to enhance efficiency

• Managed growth and optimization strategies for leading brands such as Coca-Cola and PepsiCo on Amazon Fresh Spain (e-commerce) with a 13% growth YoY
• Planned and executed advertising campaigns to maximize product visibility and sales on the ES marketplace, achieving 30% of total deals revenue throughout the year
• Analyzed key metrics (sales, conversion, traffic) to identify improvement opportunities and ensure profitability
• Coordinated inventory to ensure product availability and prevent sales losses
• Optimized product content (images, descriptions, keywords) to enhance the customer experience, driving 5% more traffic monthly
• Collaborated with internal teams and brand representatives to align commercial and marketing strategies