Aleksey Druzhinin
General / Sales Director
Moscow
Summary
Distinguished executive with 25+ years of experience in lubricants sales, strategic management, and business development. Expert in crafting high-impact sales strategies, optimizing distributor networks, and leading teams to exceed profitability and growth targets. Visionary leader with deep knowledge of the lubricants market, skilled in driving market share expansion, operational efficiency, and innovation. Proven track record of delivering exceptional results and building lasting stakeholder relationships in competitive industries
Overview
32
32
years of professional experience
2
2
Languages
Work History
Deputy General Director for the TEBOIL Brand
LLK International (LUKOIL Group)
07.2022 - Current
- Fully managed production (former Shell Torzhok plant), marketing, and sales operations for the TEBOIL lubricant portfolio.
Commercial Director Lubricants
Shell Neft
01.2009 - 07.2022
- Managed teams of sales and business development managers (40+ employees under direct and indirect management): coordinated and forecasted sales plans, set goals, monitored their execution, approved employee development plans, etc.
- Developed strategies for the growth and functioning of the distributor network, identified priority sectors and sales directions, and created comprehensive client proposals (distributor network – 41 companies).
- Achieved and exceeded planned profitability, sales volume, and new client acquisition targets.
- Designed, together with the logistics department, an optimal supply scheme and coverage of the distributor network to increase business profitability and optimize associated costs.
- Determined pricing policies in the distributor channel in collaboration with the marketing department.
- Planned and controlled the operational expenses of the department and participated in the formation of the marketing budget for the direction.
- Contributed to the development of strategies for promoting technical services in the distributor channel, as well as other initiatives in collaboration with the technical and marketing departments.
- Established interaction between sales, marketing, logistics, and other teams, making suggestions to optimize business processes.
B2B Sales / Direct & Indirect Sales Director
Shell Neft
03.2006 - 12.2008
- Managed a team of sales and business development managers: setting goals and monitoring execution, aligning sales plans, conducting annual performance evaluations, and assessing the development pace of competencies.
- Achieved and exceeded target indicators for profitability, sales volume, and acquiring new clients.
- Developed and implemented a strategy for industrial lubricants sales development to direct clients.
- Built and nurtured partnerships with large industrial enterprises, implementing initiatives to optimize the supply chain, pricing, technical product application, etc.
Direct Sales B2B / Sales Manager
Shell Neft
08.2002 - 02.2006
- Managed sales and business development teams.
- Exceeded profitability, sales volumes, and client acquisition targets within the assigned region.
- Developed sales growth strategies, identifying focus sectors.
Sales Team Lead /B2B Sales Executive
Shell Neft
01.2000 - 08.2002
Key Account Manager for Mining Sector
Shell Neft
08.1994 - 12.1999
Assistant Manager
Marubeni Corporation (Japan)
06.1993 - 08.1994
Education
Foreign Trade Academy of The MFER of The USSR
Moscow, Russia 04.2001 -
Research Associate, Patent Department
Lomonosov Moscow State University
Moscow, Russia01-1990
Post-graduate Studies
Krzhizhanovsky Energy Institute
Moscow, Russia01-1988
Engineer-Economist
Moscow Aviation Institute
Moscow, Russia01-1985
Skills
- Strategic Sales Management
- Team Leadership and Development
- Cross-functional Team Management
- Distributor Network Optimization
- Market Strategy Development
- Supply Chain Management
- Budgeting and Cost Optimization
- Product Portfolio Management
- Risk Management and Mitigation
- Stakeholder Management and Negotiation
Timeline
Deputy General Director for the TEBOIL Brand
LLK International (LUKOIL Group)
07.2022 - Current
Commercial Director Lubricants
Shell Neft
01.2009 - 07.2022
B2B Sales / Direct & Indirect Sales Director
Shell Neft
03.2006 - 12.2008
Direct Sales B2B / Sales Manager
Shell Neft
08.2002 - 02.2006
Foreign Trade Academy of The MFER of The USSR
04.2001 -
Sales Team Lead /B2B Sales Executive
Shell Neft
01.2000 - 08.2002
Key Account Manager for Mining Sector
Shell Neft
08.1994 - 12.1999
Assistant Manager
Marubeni Corporation (Japan)
06.1993 - 08.1994
Research Associate, Patent Department
Lomonosov Moscow State University
Post-graduate Studies
Krzhizhanovsky Energy Institute
Engineer-Economist
Moscow Aviation Institute
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