Alenka Vrhovc

• Strategic Partnership Management: Successfully managed and developed key channel partnerships, which resulted in significant revenue growth and market expansion.
• Partner Identification: I have a proven track record in identifying and evaluating potential channel partners through stratification, market research and analysis.
• Channel Strategy Execution: Developing and implementing comprehensive channel strategies (sales and marketing), including partner selection, on boarding, and ongoing management.
• Cross-functional Collaboration: I have consistently collaborated with cross-functional teams to align channel strategies, including marketing and sales activities, with overall business goals and product road-maps.
• Sales and Marketing Expertise: Gained substantial expertise in conducting functional analysis, participating in customer visits, developing business sales and marketing plans, tracking channel performance, overseeing special pricing requests, conducting product portfolio analysis, implementing marketing surveys, and providing leadership.

Achievements:

Received recognition and award as a winner in the 2022 SIBG EMEA Share Gain Program.

• Problem Solving and Process Improvement: Effectively adapted techniques and methods to deal with variable work conditions and operations to solve complex problems.
• Financial Management: I've had budget responsibility for marketing, making strategic recommendations impacting how financial resources were generated or spent. This experience has refined my financial planning and management skills, allowing me to optimally allocate resources.
• Team Management: Lead Sales team and Marketing team, setting priorities, assigning tasks, and providing performance feedback. I hold accountability for my team's activities and results.
• Project Leadership: I've supervised the development and implementation of functional project plans, linking steps to business strategies. Successfully led multiple projects, ensuring objectives and deadlines were consistently met while assembling and leading project teams.
• Complex Problem Solving: Using my strong analytical skills, I've developed solutions for complex, interrelated issues, applying my extensive experience and knowledge
• Sales and Marketing Expertise: My work has included conducting functional analysis, developing business sales and marketing plans, tracking channel performance, overseeing special pricing requests, conducting product portfolio analysis, implementing marketing surveys, and providing leadership. Executed successful marketing campaigns to generate new business and expand customer base.

• Strategic Planning and Management: I have actively set strategic direction and operating plans, initiated and approved projects to boost efficiency and competitiveness, skillfully managed budgets and allocation of resources within the functional area of East AG countries
• Supervisory Skills: I have provided direct supervision to both professional and support levels. I excel in objective setting, performance management, and motivation, complemented by my ability to train and coach team members effectively. Resolving issues, coaching, and motivating salespeople in various countries have also been part of my role.
• Complex Problem Solving: I bring robust problem-solving abilities to the table, adept at determining optimal solutions for complex issues. This often requires in-depth interpretation and analysis of significantly different situations
• Sales and Marketing Expertise: Implementing sales and marketing plans, identifying market development opportunities, and establishing pricing strategies in line with business goals. My skills also include influencing external decision-makers, cultivating strong customer relationships, and negotiating substantial contracts
• Communication and Customer Relationship Management: I have employed various communication channels in support of organizational goals, leading comprehensive communication plans to establish great relationships with customers
• Product and Promotion Management: Managing price corridors, portfolios, products, and promotions across channels and accounts in defined countries. I have effectively developed a category strategy with key customers, led new product launch strategies, and ensured alignment of marketing,..

• Developing Consumer business in the Slovenian market
• Preparing country sales and marketing plans, identifying significant market/account opportunities
• Portfolio strategy at the country level and P&L responsibility
• Securing new business and listings at major key accounts
• Building strong customer relationships and negotiating yearly contracts.