Alexander Maier
Morschheim
Kurzprofil
Product leader in B2B SaaS / industrial digital services (IIoT) with end-to-end ownership from market discovery and strategy to product delivery in cloud (AWS) and on-prem environments. Built TTEM (Track & Trace Equipment Manager) from 0 to 1 and previously commercialized an industrial asset management platform. Strong in cross-domain stakeholder alignment across engineering, UX, sales, service and leadership. Experienced in product governance and portfolio prioritization to translate customer needs into scalable products. Previously owned a €250m p.a. service business, delivering >10% YoY growth.
Übersicht
15
15
years of professional experience
1
1
Certification
Berufserfahrung
Strategic Product Manager – Digital Services (Track & Trace)
SICK AG
Remote
2025.11 - 2026.03
- Built TTEM (Track & Trace Equipment Manager) from scratch: defined vision, positioning, scope and roadmap
- Led MVP discovery with customers and key stakeholders; validated use cases and aligned requirements across R&D, UX, service and sales
- Planned and coordinated PoCs / pilot installations; translated insights into prioritized backlog and releases
Strategic Product Manager – Digital Services (Asset Management Platform)
SICK AG
Remote
2021.09 - 2025.10
- Defined product strategy and commercialization plan for an industrial asset management platform (AWS + on-prem)
- Aligned leaders and stakeholders from discovery to launch readiness
- Steered roadmap and release priorities using customer feedback, stakeholder input and product usage insights
- Launched a digital maintenance manager to improve field service transparency and documentation
- Led cross-functional delivery with an agile team of 8 developers and 1 UI / UX expert
Product Manager – Services & Tool Leasing
Hilti Deutschland AG
Kaufering
2017.09 - 2021.08
- Managed German tool leasing business (~€250m p.a.), delivering >10% YoY growth
- Owned business cases, pricing and commercialization for new service offerings
- Introduced digital services for tool fleet management to improve customer experience
- Drove go-to-market enablement at scale: created solution-selling approach and trained 1,000+ sales reps, contributing to a +10% increase in contract renewal rate
Territory Sales Manager – Building Construction
Hilti Deutschland AG
Waiblingen
2016.09 - 2017.08
- Managed defined accounts with full sales responsibility; +30% sales growth and exceeded targets
- Built customer relationships through consultative selling and account planning
Intern – Product Management Central Europe
Hilti Deutschland AG
Kaufering
2015.07 - 2015.12
- Supported launch of an Android-based laser distance meter
- Created business plan, sales strategy, and training materials
Marketing Manager – Campaigns
B. Braun Melsungen AG
Melsungen
2014.01 - 2014.10
- Planned and executed multi-channel marketing campaigns across several therapy fields; ensured alignment with strategic objectives and stakeholders
- Coordinated agencies and owned campaign operations (websites, media plans, budgets) to deliver on-time execution
Marketing Manager – DiabetesCare
B. Braun Melsungen AG
Melsungen
2011.07 - 2013.12
- Managed diabetes care portfolio (blood glucose meters, insulin pens, needles) with a focus on digital therapeutics (e.g., diabetes diaries, telemedicine-enabled devices)
- Conducted customer tests and supported launches of web / mobile apps for diabetes data documentation
Ausbildung
M.Sc. - International Management
ESB Business School, Reutlingen University
9 2014 - 8 2016
B.A. - Business Administration, Focus: Marketing & Sales
Hessische Berufsakademie
8 2010 - 7 2013
Industrial Clerk (IHK) -
B. Braun Melsungen AG
8 2009 - 6 2012
Kompetenzen
- Product Strategy & Roadmaps
- Product Discovery
- Commercialization / Go-to-market
- OKRs / KPIs
- B2B SaaS / Digital Services
- IIoT / Industry 40
- Asset / Installed Base Management
- Agile Product Ownership (Scrum)
- Stakeholder Management
- Business Cases / Pricing
- Sales Enablement & Training
Zertifizierung
2023-07-01, Certified Scrum Product Owner (CSPO)
LANGUAGES
German
English
French
Benutzerdefiniert
http://www.linkedin.com/in/alexander-maier-925a39b2
Zeitleiste
Strategic Product Manager – Digital Services (Track & Trace)
SICK AG
2025.11 - 2026.03
Strategic Product Manager – Digital Services (Asset Management Platform)
SICK AG
2021.09 - 2025.10
Product Manager – Services & Tool Leasing
Hilti Deutschland AG
2017.09 - 2021.08
Territory Sales Manager – Building Construction
Hilti Deutschland AG
2016.09 - 2017.08
Intern – Product Management Central Europe
Hilti Deutschland AG
2015.07 - 2015.12
Marketing Manager – Campaigns
B. Braun Melsungen AG
2014.01 - 2014.10
Marketing Manager – DiabetesCare
B. Braun Melsungen AG
2011.07 - 2013.12
M.Sc. - International Management
ESB Business School, Reutlingen University
9 2014 - 8 2016
B.A. - Business Administration, Focus: Marketing & Sales
Hessische Berufsakademie
8 2010 - 7 2013
Industrial Clerk (IHK) -
B. Braun Melsungen AG
8 2009 - 6 2012