Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
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Alexandra Soldan

Alexandra Soldan

Hamburg,HH

Summary

I am a purpose-driven marketing builder with 12+ years of experience in strategic B2B marketing topics in various global markets. With a strategic and data-driven mindset, I have transformed marketing into a growth engine in various industries and companies of all sizes. With a team-first mindset, I have built (from scratch), led and coached high-performing marketing teams.

Overview

14
14
years of professional experience

Work History

Head of Global Product Marketing

SNP Group
03.2025 - Current
  • Team Leadership & Culture Building: Built and led a high-performing PMM team (grew the team from 4 to 6 in a short time, identifying skill gaps and fast-tracking hiring and onboarding)
  • Strategic Product Marketing Leadership: Reporting into the VP of Product Management, built and owned the GTM process for new product and features, defining goals and priorities and working with the corporate marketing team on campaign execution.
  • Cross-functional Alignment: Developed new cross-team processes to ensure commercial success is at the core of our product launches, working with Product
  • Customer-first Approach: Developed a pre-launch process with market and customer feedback at the centre, making sure that we build the right things and that we target the right decision makers with the right messages; worked with external analyst houses (Gartner) to validate assumptions and proof-check the our strategy.

VP of Marketing

Eyeo
06.2020 - 12.2024
  • Global Strategic Marketing: Developed and implemented the marketing function from scratch in a matrix, fast-paced environment, building strategic marketing plans, aligned with commercial and business goals, driving YoY growth, increased brand awareness and acquisition. Reported directly to the Chief Revenue Officer (and working closely with the entire leadership team, especially sales), aligning marketing strategies with the objectives of the Business Units and had a 7-digit marketing budget responsibility.
  • Customer Growth & GTM: Drove and executed product launch activities routed in customer feedback and market data, Account-Based-Marketing campaigns, compelling value propositions, messaging and sales enablement tools, shortening the sales cycle, delivering pipeline and acquiring new customers.
  • Brand Impact: Shaped and repositioned our global brand(s), including new market entry and post merger integrations, resulting in increased brand awareness and consistency across all channels. Led brand communications campaigns, including PR, collaborating with various international agencies.
  • Pipeline Acceleration: Drove the execution of digital lead generation campaigns such as email, SEO, SEM, establishing metrics to optimize campaigns to achieve goals. Utilized various marketing tools and channels to drive conversion. Developed lead generation strategies, integrating various tools and streamlining MarTech and CRM tools (e.g. Salesforce and Hubspot) to automate processes and optimize results.
  • Events and Partnership marketing: Led the creation and execution of flagship events, executive roundtables and co-marketing initiatives with key partners across several verticals.
  • Cross-Functional Collaboration: Served as the link between sales, product, and engineering to align marketing strategies and leverage best practices in a matrix environment.
  • Product & Market Alignment: Led research initiatives and communicated market-specific needs to the product team, working closely with product/engineering teams to deliver on them and influencing the product roadmap.
  • Team Leadership & Culture Building: Built and led a high-performing international marketing team (from 1 to 20 people divided in three teams), fostering a culture of continuous growth.

Senior Digital Marketing Manager

Western Union
01.2019 - 05.2020
  • Team Leadership: Managed and coached the marketing team responsible for 8 European markets, creating a culture of continuous growth, fostering collaboration with other regions.
  • Digital Marketing Management: Planned and managed digital marketing channels, including paid search, paid social, SEO, and lifecycle marketing to drive user acquisition and retention.
  • Go-to-Market Strategy: Defined and executed GTM strategies for product and feature launches in Central Europe, with a focus on localized approaches.
  • Agency & Budget Management: Directed external agencies to achieve targets, managing significant budgets (7-8 digits) and optimizing resource allocation.
  • Analytics & Performance Tracking: Built an analytical framework to measure and track marketing performance, utilizing insights to inform decision-making.

Regional Online Marketing Manager Europe

Kuehne + Nagel
06.2014 - 12.2018
  • Team Leadership & Development: Functionally led a team of regional online marketers and managed country marketers across Europe (matrix environment, with global, regional, countries and Business Units structures), fostering a high-performance and collaborative culture.
  • Digital Product Launches & GTM: Developed and executed go-to-market strategies for new digital products and services, focusing on localization and market-specific needs.
  • Lead Management: Implemented a lead management processes across various verticals in collaboration with the sales teams, growing our MQLs and SQLs and supporting business goals.
  • Website Optimization: Created regional website templates and ensured their implementation in local markets (based on global requirements and optimizing flow to fit specific market requirements.
  • Campaign Coordination: Coordinated digital campaigns across key markets (email, SEM, SEO, Account-Based-Marketing) both in-house and in collaboration with agencies, making sure that global standards are implemented with a local flavor in mind.

Marketing Project Manager

Triumph International AG
01.2012 - 08.2013
  • Event Coordination: Organized and coordinated marketing events.
  • Content Creation: Created content for websites and blogs, and developed corporate newsletters.
  • Marketing Campaigns: Managed marketing campaigns across CEE markets, including banners, posters, and brochures.

Education

Master of Science - Marketing

Wirtschaftsuniversität Wien (WU)
Vienna
10-2015

Bachelor of Arts - Business Administration

Anglia Ruskin University
Cambridge
02-2012

Skills

  • Marketing Strategy
  • Go-to-market
  • Product Marketing
  • Sales enablement
  • Stakeholder management
  • Marketing Operations
  • Organizational transformation
  • Building high-performing teams
  • Customer acquisition
  • Marketing Analytics

LANGUAGES

English
Bilingual or Proficient (C2)
German
Advanced (C1)
French
Upper intermediate (B2)
Spanish
Intermediate (B1)
Romanian
Bilingual or Proficient (C2)

Timeline

Head of Global Product Marketing

SNP Group
03.2025 - Current

VP of Marketing

Eyeo
06.2020 - 12.2024

Senior Digital Marketing Manager

Western Union
01.2019 - 05.2020

Regional Online Marketing Manager Europe

Kuehne + Nagel
06.2014 - 12.2018

Marketing Project Manager

Triumph International AG
01.2012 - 08.2013

Master of Science - Marketing

Wirtschaftsuniversität Wien (WU)

Bachelor of Arts - Business Administration

Anglia Ruskin University

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Alexandra Soldan