Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Timeline
Hi, I’m

Alhaji Kelfala Tarawally

Media and Communication, Public Relations and Administration
Heidelberg
Alhaji Kelfala Tarawally

Summary

Over the past fourteen years, my expertise has been honed through work at renowned print and electronic media institutions in Sierra Leone. Leading national and international projects, including communication and visibility campaigns, was part of the responsibilities as the founder and director of operations at LAKE Production Sierra Leone, one of the country's leading event management, multimedia, and communication conglomerates. This experience has provided a deep understanding of the media sector and landscape in Sierra Leone, which will prove valuable in effectively conveying organisational values, priorities, and actions to the Sierra Leonean people and Africa as a whole.

Accomplished and results-driven team leader with extensive experience managing communication and visibility projects for one of the leading multimedia and event management companies in Sierra Leone. Proven track record to effectively lead cross-functional teams and deliver high-impact communication strategies. Adept at developing and implementing innovative approaches to enhance project visibility and stakeholder engagement. Strong leadership, communication, and strategic planning skills are necessary for project success.

Skills in developing compelling messaging that resonates with target audiences, leveraging various media channels, and fostering strong stakeholder partnerships have been tested and proven. Leadership and motivational skills have consistently resulted in achieving project objectives within budget and timeline constraints, demonstrating reliability and trustworthiness.

My skills, expertise, and dedication make me an ideal candidate for this position. I am eager to bring experience and enthusiasm to this role, and I look forward to the opportunity to discuss in greater detail how my qualifications align with the project's requirements.

Overview

16
years of professional experience
10
years of post-secondary education
7
Certifications
1
Language

Work History

LAKE Production SL Limited
Freetown

Founder and Head of Operation
01.2010 - 11.2023

Job overview

  • Event Management, Multimedia Production, Marketing and Entertainment firm,
  • Managed and implemented the following national and international registered event franchised using strategic marketing and communication skills to drive success:
  • National Entertainment Awards Sierra Leone
  • National Music Awards Sierra Leone
  • Miss Freetown Beauty Pageant
  • Africa Music Festival – 2021 Kizz Daniel, Africa’s global hit maker in SL

Africa Young Voices Media Empire
Freetown

Head of Programme, Monitoring and Quality Control
11.2015 - 03.2020

Job overview

  • Monitoring and Quality Assurance for the Television, Radio & Newspaper
  • Supervising the Communication and the IVIEP (Internship and Recruitment) Program
  • Supervising subordinates' activities, including mentees and volunteers, TV, radio, and newspaper
  • Ensured program quality for radio and TV broadcasts by deciding whether program content technically acceptable
  • Participated in developing the institution’s goals, policies, procedures and new content idea for both TV and Radio.
  • Ensured compliance with governmental regulatory agencies in broadcasting i.e IMC and NATCOM.

LICCSAL Business College, Affiliated to University of Sierra Leone
Freetown

Lecturer (Part Time)
01.2015 - 01.2020

Job overview


  • Instructed courses in mass communication and journalism by credit course outlines.
  • Evaluated student progress and achievement as it pertains to career readiness.
  • Assisted students in achieving stated course objectives, evaluated each student's progress, notified students needing tutorial assistance, tracked student learning outcomes, and maintained records of students’ learning outcomes
  • Performed other necessary duties as assigned by the Head of the Department.

United States Centre for Disease Control, CDC
Freetown

Volunteer
02.2014 - 05.2015

Job overview


  • Assisted CDC in communicating critically important information to the people of Sierra Leone
  • Provided the CDC with the roadmap and Ebola Big Ideas of the week
  • Coordinated guests' appearances on television and radio shows to discuss weekly Ebola topics
  • Coordinated weekly production meetings with the CDC and local stakeholders to help develop radio content ideas for the daily Ebola response shows on Afri radio, AYV radio and other communities’ radio stations across the country.

Prisons Foundation- Sierra Leone (Local Non-Governmental Organisation)
Freetown

National Program Coordinator
08.2013 - 08.2014

Job overview


· Evaluates, strategies, implements, and effectively manages all PF-SL projects from start to finish and supports the Executive Director in drafting and implementing an outreach strategy for the organisation.

· Oversee the development, implementation and communication of all projects

· Help develop and coordinate the organisation’s position statements, honing messages, strategies, and the substance of advocacy communications campaigns.

· Prepare and maintain PFSL’s advocacy communications plan and budget.

Premier Media Group (Communication & PR Agency)
Freetown

News Presenter and Reporter
04.2009 - 01.2013

Job overview

  • Premier Media is conglomerate of radio, newspaper and event management
  • Producer and Presenter of sports, entertainment and mainstream news for Premier Tok Radio
  • Writer for Premier News Newspaper
  • Event Management activities at Premier Media
  • PR coordinating activities at Premier Media

Cotton Tree News, CTN (Fondation Hirondelle)
Freetown

Producer, Presenter and Reporter
12.2007 - 11.2009

Job overview

  • Fondation Hirondelle is a UN post conflict media support initiative in Sierra Leone funded by the European Union, UNDP and DFID-Media Capacity
  • Produced and presenter of the Good Morning and lunchtime shows
  • Producer and presenter of a weekly show that focus on youth related activities and sporting activities across the country.
  • Ensure news and programs are well scripted beforing airing
  • Ensure programs are well researched before airing

Education

EUCLID International University
Bangui, Central African Republic

Online PhD Candidate from Diplomacy and International Affairs
10.2022

University Overview

(Established by the UN Charter They are published in the UN Treaty Series (certificates 49006/49007).

Schiller International University
Heidelberg, Germany

Master of Arts (MA) from International Relations and Diplomacy
04.2021 - 08.2022

University of Roehampton (Online)
London. United Kingdom

Master of Arts (MA) from Diplomacy and International Relations
04.2021 - 08.2022

Fourah Bay College, University of Sierra Leone
Freetown, Sierra Leone

Bachelor of Arts (BA Hons) from Mass Communication
10.2008 - 12.2013

Fourah Bay College, University of Sierra Leone
Freetown, Sierra Leone

Diploma from Peace and Conflict Resolutions
10.2006 - 12.2008

GIMPA University (YALI Regional Leadership Centre)
Accra, Ghana

Certificate of Higher Education
03.2016 - 06.2016

Skills

Computerundefined

Affiliations

Sierra Leone Association of Journalists (SLAJ) Sierra Leone Sports Writers Association (SWASAL) Nelson Mandela Youth Fellowship (YALI) Student member, Society for International Affairs. Student member, International Political Science Association (IPSA) Member, West Africa Food Bank

Accomplishments

  • Spearheaded coordinating and managing communication and visibility initiatives by ensuring alignment with project objectives and guidelines.

• Led a multidisciplinary team in developing and executing comprehensive communication strategies to enhance the visibility and impact of projects.

• Being able to establish and maintain strategic partnerships with local stakeholders, government agencies, media outlets, and civil society organisations to foster collaboration and maximise project reach.

• Oversaw the implementation of communication activities, including media campaigns, public events, and digital media content production, to effectively convey initiatives and achievements.

• Managed project budgets, allocated resources, and conducted regular monitoring and evaluation to assess the effectiveness of communication efforts and ensure compliance with financial guidelines.

• Provided guidance, mentorship, and performance feedback to team members, fostering a collaborative and high-performing work environment to achieve project objectives.

Certification

MICROSOFT PACKAGING AND ONLINE RESEARCH (IDT Labs Training Center, Freetown, Sierra Leone)

Timeline

EUCLID International University

Online PhD Candidate from Diplomacy and International Affairs
10.2022

Schiller International University

Master of Arts (MA) from International Relations and Diplomacy
04.2021 - 08.2022

University of Roehampton (Online)

Master of Arts (MA) from Diplomacy and International Relations
04.2021 - 08.2022

MICROSOFT PACKAGING AND ONLINE RESEARCH (IDT Labs Training Center, Freetown, Sierra Leone)

12-2016

TOPAZ MANAGEMENT SIMULATION TRAINING (GIMPA University-Accra, Ghana - World Largest Strategy and Management Simulation Training)

04-2016

GIMPA University (YALI Regional Leadership Centre)

Certificate of Higher Education
03.2016 - 06.2016

Head of Programme, Monitoring and Quality Control

Africa Young Voices Media Empire
11.2015 - 03.2020

COMMUNITY-BASED DIGITAL DATA COLLECTION AND REPORTING (BBC Media Action, US-CDC, UK Aid, Focus 1000)

02-2015

Lecturer (Part Time)

LICCSAL Business College, Affiliated to University of Sierra Leone
01.2015 - 01.2020

Volunteer

United States Centre for Disease Control, CDC
02.2014 - 05.2015

National Program Coordinator

Prisons Foundation- Sierra Leone (Local Non-Governmental Organisation)
08.2013 - 08.2014

ADOBE AUDITION, MULTI-TRACK EDITING AND NEWS WRITING TECHNIQUES (STAR Radio, Liberia, CTN Project, Sierra Leone)

02-2010

Founder and Head of Operation

LAKE Production SL Limited
01.2010 - 11.2023

HUMAN RIGHTS REPORTING (Justice for Human Rights, Freetown, Sierra Leone)

11-2009

News Presenter and Reporter

Premier Media Group (Communication & PR Agency)
04.2009 - 01.2013

NEWS REPORTING AND COMMUNITY-LED TOTAL SANITATION (UNICEF, USL, FONDATION HIRONDELLE, Freetown, Sierra Leone)

11-2008

THE ESSENTIAL OF GENDER ACTS AND NEWS WRITING (IRC, CTN, JHR Training, Freetown, Sierra Leone)

11-2008

Fourah Bay College, University of Sierra Leone

Bachelor of Arts (BA Hons) from Mass Communication
10.2008 - 12.2013

Producer, Presenter and Reporter

Cotton Tree News, CTN (Fondation Hirondelle)
12.2007 - 11.2009

Fourah Bay College, University of Sierra Leone

Diploma from Peace and Conflict Resolutions
10.2006 - 12.2008
Alhaji Kelfala TarawallyMedia and Communication, Public Relations and Administration