ALI SHAHI MOGHANI
Cologne
Summary
With over 7.5 years of experience in various departments of media agencies, I have managed large clients such as Volkswagen, Pfizer, and Bayer. As a digital marketing expert, I possess in-depth knowledge in SEO, Paid Search, Paid Social, Email Marketing, and Affiliate Marketing. I have independently advised clients, derived insights from analyses, developed digital strategies, and created presentations. Additionally, I have been responsible for the detailed and operational planning of digital campaigns, as well as coordinating data requirements and budget control.
Overview
13
13
years of professional experience
4
4
Languages
Work History
Account Manager Digital Media
Publicis Media
10.2023 - Current
- Independent client consulting and management across all digital communication channels
- Derivation of insights and recommendations from competitive and target group analyses
- Contribution to the development of digital communication strategies and independent creation of presentation parts
- Detailed planning of digital media channels using common planning tools
- Operational fine planning of digital campaigns according to client-specific goals and considering annual volumes or commitments
- Goal-oriented coordination and management of client-specific data requirements input for corresponding reports
- Creation, analysis, interpretation of reports, and derivation of recommendations for media planning
- Budget control and coordination between media planning and buying.
Founder E-Commerce Company
PetShop24
04.2018 - Current
- Conceptualization and development of the e-commerce strategy
- Integration of Paid Search, Paid Social, Programmatic, and Affiliate to develop an optimal multi-channel strategy
- Establishment, optimization, and monitoring of own distribution strategies (webshops, marketplaces like Amazon, Otto, ManoMano, etc.)
- Observation and implementation of innovations and new trends in e-commerce
- Market and competition analysis for product and brand visibility at the digital POS
- Planning and optimization of performance media campaigns in the SEA and SEO areas.
Executive Activation Digital
PHD Media GmbH
02.2017 - 04.2018
- Evaluation and preparation of Nielsen analyses
- Implementation of all digital media measures from planning to finalization
- Monitoring and control of implementation, analysis, and optimization of digital campaign planning
- Creation of reports, documentation, campaign controls, and budget forecasts
- Performance optimization of digital campaigns with a focus on direct bookings with Sizmek and DoubleClick.
Executive Controller
Omnicom Media Group
01.2015 - 02.2017
- Optimization of the analysis, reporting, and control system in the area of ad serving
- Control of the ad serving process
- Support in contract compliance with clients and suppliers
- Support in internal audits and examinations of sensitive areas
- Accompaniment of media-specific financial audits
- Creation of client profitability and customer analyses for the EMEA HQ.
Junior Project Manager Marketing
Softex GmbH
01.2011 - 01.2015
- Organization of the trade fair appearance at AERO in Friedrichshafen
- Communication with graphic designers regarding the design of print and digital advertisements
- Support of the purchasing team in strategic purchasing decisions
- Setting project timelines and budgets
- Obtaining the EU certificate at EASA.
Education
Bachelor of Administration - Business Administration
University of Applied Sciences Niederrhein
GermanyHigh School Diploma / Abitur -
Mathematics And Physics
IranSkills
Digital Strategy
Digital Analysis
Digital Campaign Management
Campaign Strategies
Campaign Planning
E-Commerce
Placeofbirth
Tehran
Personal Information
- Date of Birth: 07/15/81
- Driving License: B
Timeline
Account Manager Digital Media
Publicis Media
10.2023 - Current
Founder E-Commerce Company
PetShop24
04.2018 - Current
Executive Activation Digital
PHD Media GmbH
02.2017 - 04.2018
Executive Controller
Omnicom Media Group
01.2015 - 02.2017
Junior Project Manager Marketing
Softex GmbH
01.2011 - 01.2015
Bachelor of Administration - Business Administration
University of Applied Sciences Niederrhein
High School Diploma / Abitur -
Mathematics And Physics
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