Overview
Work History
Education
Skills
Timeline
Generic

Ali Wajee Ur Rehman

Berlin

Overview

5
5
years of professional experience

Work History

Product Data Analyst (Marketplace Allocation)

FREENOW
05.2022 - Current
  • Owned critical parts of the allocation product lifecycle, driving strategic improvements to matching algorithms by optimizing for supply-demand imbalances.
  • Collaborated with product and engineering stakeholders to shape roadmaps aligned with company OKRs, focusing on acquisition efficiency and conversion uplift.
  • Built the business case and led implementation of real-time radius optimization, improving acceptance rate by 3 percentage points in the highest-volume market.
  • Acted as interim Product Owner (Sep ’24 – Feb ’25), delivering a matching algorithm and real-time driver radius model, supporting improved fulfillment speed and retention KPIs.
  • Designed and analyzed A/B and switchback experiments to validate feature impact and improve funnel performance; promoted experimentation best practices across teams.
  • Developed and deployed a cost prediction model to support localized campaign planning and budget optimization, enabling more targeted supply-side growth initiatives.
  • Conducted driver lifecycle analysis, segmenting performance by tenure and engagement patterns to inform retention strategies.
  • Built geo-spatial dashboards using H3 hexagons to identify high-potential zones for supply/demand growth and route efficiency.
  • Implemented data quality frameworks for Tier 1 tables, enabling reliable data pipelines for growth and ops reporting.
  • Developed end-to-end data products and aggregated reporting layers for the allocation funnel, surfacing actionable insights for product, operations, and marketing teams.
  • Created and maintained dashboards tracking key growth metrics, including acceptance, fulfillment time, and campaign lift across multiple markets.

Marketplace Performance Intern

FREENOW
09.2021 - 04.2022
  • Provided data support to cluster leads and operations managers across 7 countries, contributing to regional growth and supply optimization strategies.
  • Conducted a Customer Lifetime Value (CLV) analysis to evaluate ROI from multi-channel demand campaigns.
  • Identified high-impact geographical segments in Paris, leading to 9% WoW growth in demand KPIs.
  • Improved service quality in Lisbon by profiling low-performing drivers and suggesting targeted engagement interventions.
  • Ran A/B/C experiments to identify the most effective channels for communicating supply-side campaign incentives.

Project Intern (BUS Ops)

Careem
03.2020 - 04.2020
  • Identified key user personas for the BUS segment by surveying 500 customers and analyzing cross-vertical behavior.
  • Pinpointed launch neighborhoods based on latent demand signals and ride-sharing behavior patterns.
  • Created dashboards in Power BI to track performance during the initial rollout phase.

Education

Master’s - Data Sciences & Business Analytics

ESSEC Business School & CentraleSupélec
France
02-2022

Bachelor of Science - Accounting And Finance

Institute of Business Administration
Pakistan
07-2019

Skills

  • Tools: Tableau, Power BI, MySQL, Databricks, MS suite, R Studio, MATLAB, Google suite, Jira, Confluence, Airflow, Geo-spatial visualization tools
  • Programming SKILLS: Python, SQL, R, VBA, Spark, PySpark

Timeline

Product Data Analyst (Marketplace Allocation)

FREENOW
05.2022 - Current

Marketplace Performance Intern

FREENOW
09.2021 - 04.2022

Project Intern (BUS Ops)

Careem
03.2020 - 04.2020

Master’s - Data Sciences & Business Analytics

ESSEC Business School & CentraleSupélec

Bachelor of Science - Accounting And Finance

Institute of Business Administration

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Ali Wajee Ur Rehman