Ali Bassam Ahmed

Responsibilities and Achievements

• Conducted market research of projects in different countries for the ILF's business areas.
• Identified key strategies in approaching the selected markets.
• Helped in identifying key marketing strategies for the company.
• Prepared variety of different written communications, reports and documents.
• Identified issues, analyzed information and provided solutions to problems.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.

Responsibilities and Achievements

• Conducted market research regarding the news aggregator landscape in the United States.
• Analyzed a selection of key players within the competitive landscape of the US news market
• Identified a number of customer needs and their requirements for news platforms
• Dove deeper into the current market trends to identify new opportunities for Microsoft to launch a news aggregator platform in the United States
• Generated best suitable ideas based on the analysis of the collected information
• Created a business model for a product and branded it as "Microsoft News Plus"
• Added several features, packages, and programs tailored according to the identified needs of the US customers
• Calculated and pitched package prices and costs based on U.S news aggregator market standard/average price points and costs
• Created a mock-up platform for the "Microsoft News Plus" news aggregator
• Through hard work and team work, the project was executed and presented successfully

Responsibilities and Achievements

• Supporting sales and marketing team
• Provision of marketing ideas to the marketing teams and suggestions for marketing material (e.g. designs, tools, etc.)
• Planning a strategy for SEO
• Conducting market research and compiling the information gathered in a PowerPoint presentation
• Daily tender search to acquire leads for the sales teams
• Supporting the International Trainee Programme event team
• Constant communication with local and international teams

Responsibilities and Achievements

• Market research of German reading communities (e.g. lovelybooks.de, lesejury.de, etc.) and US reading community (e.g. goodreads.com), and of the needs of readers, publishers and authors.
• Recommendations for the Tolino Community Platform regarding user engagement, incentives for active users, focus on specific target groups etc.
• Analysis of market participants and trends and resource planning through business model canvas
• Focusing established standards with a goal of minimizing cost.
• Recommendations for Tolino from best practice cases.

Responsibilities and Achievements

• Explored and identified new media technologies suited for enhancing the customer experience within the automotive retail.
• Identified cross-industry best-practices and applied lessons to the automotive industry
• Defined the corresponding customer journey and touchpoint for the above two points
• Enriched an exemplary customer profile with all information gathered during the journey
• Researched, calculated, and pitched cost estimate(s) for products (i.e. Holo Lens) and UX Design (3rd Party outsourcing)
• Successfully executed project