Alicja Fijałkowska
Berlin
Summary
I am passionate about tracking and analytics with primary focus is mobile marketing in conjunction with web tracking. I am familiar with all tracking and analytics tools in the modern marketing tech-stack and have directly used most web tracking, app tracking, product analytics and CDP's on a number of large scale projects. My goal is to let the data drive decision making and create lasting value for the end user whilst delivering key results for the business.
I am a detailed oriented person who enjoys discovering new tools and working with new systems. I pride myself on being a great problem solver for any technical task.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Junior Digital Tracking Specialist
HelloFresh
01.2023 - Current
- Maintain client-side and server-side tracking infrastructure on Web and Apps in HelloFresh Group, ensuring data collection, quality, and availability
- Tracking setup for new markets and brands
- Ensure that privacy measures are met to comply with regulations (e.g. CCPA, GDPR)
- Implementation and maintenance of MMP and Marketing integrations (e.g. Adjust, Google Ads, META, Pinterest, Reddit, Impact)
- Support on data analytics, Adjust, GA4 and other tracking-related subjects
MarTech Specialist
Customlytics GmbH
04.2022 - 12.2022
- Working with clients from various regions (USA, Europe, MENA)
- Creating Tracking Concepts for MMPs and CRM tools and supporting Developer Teams on every step of implementation
- Usage and implementation support of MMP, CRM, CDPs and PA tools (e.g. GA, Firebase, Adjust)
- Monitoring performance and campaign settings on Ad Platforms (Google Ads, Meta, ASA, TikTok and more)
- Creating and leading workshops for internal and external stakeholders
MarTech Associate
Customlytics GmbH
08.2021 - 04.2022
Junior App Marketing Manager
Customlytics GmbH
10.2020 - 07.2021
MobileTech Associate
mscale.io
07.2020 - 10.2020
- QA of mobile apps and implemented marketing tools
- SQL querying data in BigQuery and creating reports
- Creating Tracking Concepts for Mobile Measurement Partners
Education
Master’s degree - Project Management
Poznan University of Economics And Business
2020
Bachelor's Degree - International Economic Relationships
Poznan University of Economics And Business
2020
Bachelor's Degree - Arabic Language And Literature
Adam Mickiewicz University in Poznan
2020
Skills
- Initiative and Problem-solving Abilities
- Ability to Work in a Team
- Good Communication
- Microsoft Office
- SQL
- Firebase, Google Analytics, GTM
- Segment, mParticle
- Adjust, Appsflyer
- Braze
Certification
- Adjust Solutions Partner Course - Advanced
- AppsFlyer Essentials Certificate
- AppsFlyer iOS14 Readiness Course
- Consulting Partner - Segment
- mParticle Implementation, Engineer, Practicioner Certificates
Languages
English
Bilingual or Proficient (C2)
Polish
Bilingual or Proficient (C2)
Arabic
Intermediate (B1)
German
Elementary (A2)
Timeline
Junior Digital Tracking Specialist
HelloFresh
01.2023 - Current
MarTech Specialist
Customlytics GmbH
04.2022 - 12.2022
MarTech Associate
Customlytics GmbH
08.2021 - 04.2022
Junior App Marketing Manager
Customlytics GmbH
10.2020 - 07.2021
MobileTech Associate
mscale.io
07.2020 - 10.2020
Master’s degree - Project Management
Poznan University of Economics And Business
Bachelor's Degree - International Economic Relationships
Poznan University of Economics And Business
Bachelor's Degree - Arabic Language And Literature
Adam Mickiewicz University in Poznan
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