Summary
Overview
Work History
Education
Skills
Guiding Principles
Certification
Passions
Languages
Timeline
Generic
Alina Puppe

Alina Puppe

Munich

Summary

A senior transformation leader with 15 years of experience, she turns digital ambition into value by engineering the operating models that make change stick. At Celonis, she advises executives on bridging the gap between Process Intelligence and global adoption. Within her current scope, she also leverages GenAI to scale governance and organizational velocity.

Her expertise lies in orchestrating complex business-to-tech workstreams—from architecting RPA CoEs for €10bn enterprises to coaching leaders across 25+ nationalities. She specializes in the social architecture and governance structures required to turn technical potential into measurable, human-led performance.

Overview

1
1
Certification
17
17
years of professional experience

Work History

Lead Value Engineer | Sr. Customer Value Manager

Celonis Deutschland GmbH
Munich
01.2021 - 07.2026

Coached enterprise leaders to operationalize digital transformation, acting as a trusted advisor to bridge the gap between AI-driven technology and measurable business value

  • Global Operating Model Expertise: Recognized as a selected global internal expert for CoE Operating Models; architected a maturity framework to set international standards for scaled adoption and sustainable governance
  • Process Performance & ROI: Advised executives on operationalizing digital transformation, scaling adoption by 120% and realizing €MM in value across a €M portfolio
  • GenAI Asset Innovation: Developed reusable GenAI assets and governance structures to streamline execution, improving internal team effectiveness and sharpening executive-level storytelling
  • Scalable Adoption & Change Network: Established a cross-functional change network reaching 30% of the market base in seven months, triggering 3,000+ touchpoints to standardize "ways of working"
  • Project & Stakeholder Leadership: Led cross-functional project workstreams of up to 20 members in complex environments, establishing collaborative standards to ensure performance during critical setups.

Executive Teams' Coach - Innovation & Entrepreneurship

HEC Paris
Paris
06.2020 - 07.2026

Facilitated leadership development and strategic alignment for high-performing international teams

  • Global Leadership Coaching: Advised international cohorts from 25+ nationalities on venture acceleration, team dynamics, and intrapreneurship
  • Strategic Alignment: Facilitated stakeholder reflection and alignment to bridge personal growth with high-performance professional standards

Senior Consultant - Digital Business Transformation

P3 digital services GmbH
Dusseldorf
11.2017 - 12.2020

Steered strategic business-tech workstreams and CoE architecture to optimize processes for enterprises up to €10bn

  • Strategic Process Optimization: Owned high-impact workstreams at the business-tech interface to engineer and deliver complex process improvement initiatives
  • CoE Architecture & Enablement: Co-developed RPA CoE structures from inception, partnering with executives and coordinating cross-functional teams of up to 20
  • Change Management & Training: Mentored and engaged 100+ individuals across hierarchies to secure standardized "ways of working" and long-term adoption

Interim Head of Operations

Kroissant SP
Paris
05.2019 - 08.2020

Collaborated within a venture team to drive operational scaling and market validation for early-stage foundations

  • Strategic Inception: Co-authored comprehensive business plan with global team, driving unified vision for international market entry, securing €50k MVP funding within 6mo
  • MVP & Market Validation: Conducted market testing for a community-based platform, transitioning the concept from initial idea to a validated MVP
  • Strategic Scaling: Advised the CEO on operational strategies to ensure growth and organizational readiness

Consultant & Sr. Consultant

Struktur Management Partner GmbH
Cologne
09.2015 - 10.2017

Co-produced and delivered strategic turnaround and restructuring concepts for international SMEs in time-critical situations

  • Strategic Turnaround: Collaborated with 50+ stakeholders and executives within project teams of up to 15 people to deliver restructuring concepts
  • Data-Driven Profitability: Conducted comprehensive data analyses to derive risk-minimizing opportunities, contributing to the return to profitability and the security of 3,000+ jobs
  • Governance & Enablement: Steered project and change frameworks to accelerate execution and organizational delivery

International Jr Manager Controlling & Strategic Marketing

REHAU AG
09.2009 - 06.2015

Produced comprehensive market and KPI analyses to support decision-making for a globally operating €0.5 billion division

  • KPI & Decision Support: Generated figure- and fact-based recommendations for executive decisions by conducting comprehensive market and performance analyses across global operations
  • Global Planning Coordination: Coordinated annual planning efforts with cross-functional and international executives to achieve solid, data-driven business forecasts
  • Quality & Governance: Guided executives on Quality Management and ISO audits to ensure organizational standards and compliance

Education

M.Sc. - Innovation & Entrepreneurship [with honours]

HEC Paris

B.A. - Business Administration

Georg-Simon-Ohm University of Applied Science

Industrial Business Management Assistant -

Chamber of Commerce and Industry Nuremberg

Skills

  • Global CoE Operating Models & Governance
  • Executive Stakeholder Management & Alignment
  • Data-Driven Process & Business Transformation
  • Change Leadership & Digital Adoption
  • Strategic Storytelling & Organizational Buy-In
  • Scalable Enablement & Workshop Facilitation
  • Operational Excellence & Team Strategy

Guiding Principles

Alina is a positive, empathetic, and reliable relationship builder—a solution-oriented connector who stays patiently persistent, keeps learning, and is driven to challenge, empower, and collaborate.

Certification

  • Change Manager, TÜV Süd
  • Leadership Program, Yale SOM
  • Managing & Motivating Talent, Wharton
  • Aspiring Leaders Program, Celonis

Passions

Alina is fueled by well-being, curiosity and giving back: fitness instructor, brain-food lover, 30+ countries (incl. a top bungee jump); Exec Coach at HEC Paris, former student mentor, and UN volunteer crowd-mapper.

Languages

  • German | First Language
  • English | C1

Timeline

Lead Value Engineer | Sr. Customer Value Manager

Celonis Deutschland GmbH
01.2021 - 07.2026

Executive Teams' Coach - Innovation & Entrepreneurship

HEC Paris
06.2020 - 07.2026

Interim Head of Operations

Kroissant SP
05.2019 - 08.2020

Senior Consultant - Digital Business Transformation

P3 digital services GmbH
11.2017 - 12.2020

Consultant & Sr. Consultant

Struktur Management Partner GmbH
09.2015 - 10.2017

International Jr Manager Controlling & Strategic Marketing

REHAU AG
09.2009 - 06.2015

M.Sc. - Innovation & Entrepreneurship [with honours]

HEC Paris

B.A. - Business Administration

Georg-Simon-Ohm University of Applied Science

Industrial Business Management Assistant -

Chamber of Commerce and Industry Nuremberg
Alina Puppe