Alina Sabau
Berlin,Germany
Summary
Accomplished professional with expertise in international student recruitment and higher education management, driving enrolment growth through strategic stakeholder engagement and sales conversion strategies. Proven track record in team leadership and training, programme management, and process improvement, leveraging CRM systems to enhance customer relationship management. Adept at cross-cultural communication and motivational leadership, with a focus on talent development and policy implementation to achieve performance metrics analysis. Committed to advancing B2C sales and service excellence while fostering team building for sustained organisational success.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work history
Associate Director, Student Recruitment
Berlin School of Business & Innovation
Berlin
04.2024 - 08.2025
- Led international recruitment strategies across Europe and Asia, surpassing enrolment targets by aligning market insights with data-driven campaigns.
- Elevated team performance across Berlin, Hamburg, Paris, Athens, Barcelona, Madrid, and Hyderabad through tailored coaching and mentorship, driving consistent KPI overachievement.
- Designed and launched innovative training frameworks that increased conversion efficiency and boosted team morale, resulting in a 25% uplift in overall enrolments within 12 months.
- Strengthened cross-border collaboration, ensuring seamless alignment of global recruitment operations with institutional growth objectives.
- Partnered with senior leadership to refine student acquisition strategy, directly contributing to the school’s record-breaking intake cycle in 2024, with a diversity of 114 nationalities recruited.
- Led departmental strategies by collaborating with team members and effectively communicating goals.
- Optimised resource allocation for maximised productivity.
- Facilitated staff training programmes, fostering professional growth and skill enhancement.
- Trained and managed new team members in the company's mission, values and policies.
Head of Student Recruitment
Berlin School of Business & Innovation
Berlin
11.2021 - 04.2024
- Directed end-to-end recruitment operations, achieving double-digit year-on-year growth in enrolments across multiple markets.
- Optimised reporting dashboards and conversion tracking processes, improving decision-making speed and accuracy for senior management. - Cultivated and developed high-performing recruitment teams, implementing structured performance reviews and coaching frameworks that improved conversion rates by 18%.
- Introduced process enhancements that streamlined application handling, reducing lead response time and improving student satisfaction.
- Acted as a key stakeholder in cross-functional projects, bridging admissions, marketing, and academic teams to deliver a consistent student journey from enquiry to enrolment
- Oversaw daily operations to achieve high productivity levels.
Student Success Consultant
King’s College London
London
05.2021 - 11.2021
- Supported institutional retention strategies by implementing targeted student success initiatives that improved academic performance and progression rates.
- Partnered with academic staff to enhance student engagement, resulting in measurable improvements in course satisfaction scores.
- Delivered tailored interventions for at-risk students, strengthening retention and contributing to higher overall completion rates.
- Analysed student feedback and performance data to recommend evidence-based solutions that enhanced the overall student experience.
Student Recruitment Team Leader
Global University Systems
London
03.2019 - 03.2021
- Promoted within 10 months due to strong performance.
- Managed a recruitment team of 12, achieving consistent enrolment growth.
- Designed and delivered training for 40+ staff across global offices (London, Hyderabad, Manila).
- Implemented Playbooks CRM across teams, improving efficiency and reporting accuracy.
Programme Consultant
Global University Systems
London
05.2018 - 03.2021
- Delivered one of the highest revenue results in a team of 65 advisors.
- Exceeded enrolment targets by maximising lead conversion rates.
- Advised international students on programme selection, visas, and compliance.
- Represented the organisation at international recruitment events.
Market Research Interviewer
Kantar
London
04.2018 - 05.2018
- Delivered personalised coaching and support to learners, enhancing student satisfaction and success.
- Collaborated with academic staff to develop and implement effective student retention strategies.
- Contributed to improved academic outcomes, leading to a notable increase in student engagement and retention rates.
Education
BA (Hons) - Business
ARDEN UNIVERSITY
London 09.2020 - 09.2021
HND - Business Management: Distinction
REGENT COLLEGE
London 04.2016 - 04.2018
Skills
- International Student Recruitment
- Higher Education Management
- Enrolment Growth Strategies
- Stakeholder Engagement
- Sales & Conversion Strategy
- Team Leadership & Training
- Programme Management
- CRM Systems Playbooks
- Sales growth expertise
- Performance metrics analysis
- Customer relationship management software
- Team building
- Motivational leadership
- Policy implementation
- Performance analysis
- B2C sales and service
Languages
Romanian
English
Spanish
German
References
References available upon request.
Timeline
Associate Director, Student Recruitment
Berlin School of Business & Innovation
04.2024 - 08.2025
Head of Student Recruitment
Berlin School of Business & Innovation
11.2021 - 04.2024
Student Success Consultant
King’s College London
05.2021 - 11.2021
BA (Hons) - Business
ARDEN UNIVERSITY
09.2020 - 09.2021
Student Recruitment Team Leader
Global University Systems
03.2019 - 03.2021
Programme Consultant
Global University Systems
05.2018 - 03.2021
Market Research Interviewer
Kantar
04.2018 - 05.2018
HND - Business Management: Distinction
REGENT COLLEGE
04.2016 - 04.2018
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