Alisa Huber
Stockholm
Summary
Sales manager with expertise in merging financial insights and sales strategies to enhance market penetration. Proven track record in relationship management, budgeting, and performance analysis, leading to the identification of growth opportunities. Committed to aligning commercial objectives with financial targets to drive sustained business success.
Overview
16
16
years of professional experience
Work History
Sales Manager
Barilla Sverige AB
Stockholm
04.2022 - Current
- Develop and execute commercial strategies for distributed markets in collaboration with regional leadership, driving sustainable business growth and market expansion.
- Manage strategic relationships with distributors, providing commercial guidance, challenging business plans, and ensuring execution aligned with company objectives and brand standards.
- Identify and develop new business opportunities across Retail, E-commerce, and Food Service channels, expanding customer portfolios and accelerating sales growth.
- Translate commercial strategy into annual sales and marketing plans, including product assortment, pricing, promotional activities, and customer support initiatives.
- Lead budgeting and sales forecasting processes in partnership with Finance, ensuring alignment between commercial plans and financial targets.
- Optimize distributor investments, trade marketing budgets, and gross-to-net spending to maximize sales performance and market penetration.
- Analyze market trends, consumer behavior, customer needs, and competitive activity to identify growth opportunities and influence business decisions.
- Collaborate with regional Marketing teams to localize and execute global marketing campaigns, ensuring successful market implementation.
- Manage the commercial relationship with Lidl across distributed markets, coordinating assortment planning, promotional campaigns, and supporting international negotiations with local market insights.
- Manage the Below-the-Line (BTL) marketing budget and product portfolio for Denmark, Finland, and the Baltic markets, overseeing purchase orders, budget tracking, cost control, and product lifecycle communication with distributors
Business Controller
Barilla Sverige AB
Stockholm
06.2015 - 03.2022
- Manage full Profit & Loss (P&L) for the Swedish and Baltic markets across two business units: Bakery and Meal Solutions.
- Deliver financial reporting and performance analysis, providing actionable insights to support strategic and operational decision-making.
- Lead the budgeting and forecasting process by product, brand, and customer, ensuring accurate financial planning and performance tracking.
- Monitor budgeted, forecasted, and actual costs, identifying variances and recommending corrective actions to improve financial performance.
- Analyze income statements, including revenue, costs, gross margin, operating profit, and EBITDA, identifying key business drivers and financial risks.
- Identify risks and growth opportunities, proactively recommending initiatives to improve profitability and ensure achievement of budget targets.
- Drive Revenue Growth Management initiatives through pricing, mix, and profitability analysis to maximize sustainable business growth.
- Conduct customer and product profitability analyses to optimize portfolio performance and support pricing and investment decisions.
- Evaluate promotional campaigns and new product launches through financial business cases and post-implementation performance analysis.
- Develop financial models and scenario analyses to support commercial negotiations and strategic business decisions.
- Partner with cross-functional teams, translating complex financial data into clear business insights and strengthening financial understanding across non-finance functions.
- Manage one direct report.
Assistant Controller (6 Months Internship)
Henkel Norden AB
Stockholm
11.2014 - 06.2015
- Prepare and analyze income statements on business units (revenues, costs, gross margin, EBIT);
- Prepare profitability reports per customer/brand/bu;
- Analyze budgeted costs, forecasted costs and actual costs;
- Prepare monthly sales/profitability reports for business units;
- Prepare reports for marketing and overhead costs;
- Prepare ad hoc reports for the sales, marketing and management team.
- Conducted sales analysis to assess the impact of discounts and promotions on revenue.
Financial Reporting Accountant
Tema Retail RO SRL, LC WAIKIKI
Bucharest
09.2010 - 06.2012
- Analyze company's performance on a monthly basis (revenues, costs, gross margin, EBIT);
- Prepare financial reports for the country management.
- Analyze budgeted costs versus actual costs and explain the variance to the management.
- Cash-flow forecasting.
- Fixed assets booking - capitalization, depreciation, amortization.
- Book, consolidate and check of sub-ledgers (accounts payable, accounts receivable, inventory, petty cash, bank account transactions) on a daily, weekly and monthly basis.
- Inventory analysis and control;
- Sales analysis, including discounts and promotions.
- Prepare local statutory reports by fulfilling local tax requirements.
- Prepare specific or adjusting accounting journals.
- Provide financial support and documentation for other departments and for audit.
Education
Master in Accounting, Auditing and Analysis -
Stockholm Business School
Stockholm, Sweden01-2015
Scandinavian Studies - Swedish Language, Society and Culture -
School of Education, Culture and Communication
Västerås, Sweden01-2013
Master in International Business and Economics -
Faculty of International Business and Economics
Bucharest, Romania01-2010
Bachelor in Economics with specialization in Business Administration -
Faculty of Business Administration in Foreign Languages (English)
Bucharest, Romania01-2008
Skills
- Accounting software proficiency
- Reporting tools expertise
- Microsoft Office Suite
- Analytical problem solving
- Continuous improvement mindset
- Proactive attitude
- Planning and organization
- Time management
- Effective communication
- Business development
Languages
- Romanian, native
- English, fluent
- Swedish, good (Swedish 3)
Timeline
Sales Manager
Barilla Sverige AB
04.2022 - Current
Business Controller
Barilla Sverige AB
06.2015 - 03.2022
Assistant Controller (6 Months Internship)
Henkel Norden AB
11.2014 - 06.2015
Financial Reporting Accountant
Tema Retail RO SRL, LC WAIKIKI
09.2010 - 06.2012
Master in Accounting, Auditing and Analysis -
Stockholm Business School
Scandinavian Studies - Swedish Language, Society and Culture -
School of Education, Culture and Communication
Master in International Business and Economics -
Faculty of International Business and Economics
Bachelor in Economics with specialization in Business Administration -
Faculty of Business Administration in Foreign Languages (English)