Ana Bravo

Lead global campaign briefs, strategies, creative development, and integrated channel execution to align with adidas’ marketing objectives. Provide regular updates to the Global SLT and co-create with markets to ensure activation consistency.

Key Achievements:

• Increased Women’s Market Share from 37% to 44% in Supernova Franchise across the globe
• Led the first global cultural marketing partner integration in Running
• Developed and implemented expression guidelines to strengthen identity across Global Running Franchise.

Lead Brand Activation for BU SPORTS across LAM, driving campaign execution across channels aligned to BU/ Brand targets.

Key Achievements:

• Led Ready for Sport campaign, activating 600+ partners and boosting Training PLP traffic by 50% through 15 female Olympic athletes’ local stories.
• Led adidas Runners activations across LAM during COVID19.
• Reduced NPS gap vs. competitors, achieving +10ppt vs. Nike in a WC year.

Key Achievements:

• Launched adidas Runners in 9 key LAM cities, growing CRM by 100K runners, with São Paulo and Mexico as global hubs.
• Achieved 350% growth in running conversations and launched the BOOSTGIRLS program, driving a 50% increase in LAM Women's sales in 2016.

Key Achievements:

• Launched “Mi Excusa”, the first adidas women’s local campaign for Latin America, leading the process from creation to implementation, delivering a 360° premium experience across all channels.
• Achieved 60% growth in women’s training net sales vs. plan in retail, and 68% growth vs. the previous year; E-commerce saw a 60% NS increase vs. PY.
• Drove 40% growth in the women’s fan base, with 3 million video views for the local campaign.

Drive go-to-market plans for sustainable market share growth in LAM, offering competitive product ranges for target consumers, key customers, and retail.

Key Achievements:

• Achieved double-digit growth for three consecutive years.
• 21% NS growth in women’s training, accessories, and slides; +34% in Mexico vs. PY.
• Led local production plan in Argentina, resulting in 24% growth vs. PY.
• +36% NS growth in Men’s Training category across LAM.