Adobe Creative Suite
Ana Maricic
Digital Marketing Manager & Email Marketing Specialist
Gmund Am Tegernsee
Summary
Results-driven digital marketing specialist with a talent for creative problem-solving. Excelling in strategic planning and hands-on tactics, emphasizing data-driven decisions through A/B testing and placing strong value on teamwork. In addition to fixed employment positions (full or part-time), actively took on freelance and contract projects, demonstrating adaptability to different industries. With a track record of improving efficiency and conversion rates and dedicated to elevating digital marketing initiatives with a creative, innovative approach. Flexible, adaptable and well-equipped to tackle various challenges in the digital marketing landscape. In possession of a well-rounded proficiency in various aspects of online marketing, including SEO, SEA, Email and Social Media Marketing, Creative Content Creation, Website Optimization and Graphic Design.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
5
5
Languages
Work History
Digital Marketing Manager
Tigovital US
10.2023 - Current
- Drove online sales growth by optimizing product listings and implementing promotional strategies on e-commerce platforms.
- Leveraged automation tools to streamline workflows, schedule campaigns, and maintain consistency in communication frequency across various platforms.
- Optimized email delivery rates through analyzing data, identifying trends, and adjusting strategies accordingly.
- Boosted brand awareness by developing and implementing effective social media marketing strategies.
- Increased conversions through strategic landing page optimizations, focusing on user intent and relevance.
Digital Marketing Manager (contract Based)
Bavarian See Club
10.2023 - 11.2023
- Created effective social media content with innovative brand messaging to support first event launch for company.
- Executed SEO optimization strategies to enhance performance of new website.
- Successfully expanded subscriber/follower base across multiple platforms.
- Executed full setup and management of social media channels and implemented paid social media advertising campaigns to effectively reach target audience.
Email Marketing Specialist
TRADINGPOOL
11.2013 - 11.2023
- Designed and executed different types of highly creative and efficient email newsletter campaigns within fashion industry, analyzed and reported on campaign progress and success which included average of 70% open rate and increased offline sales.
- Coordinated, created and scheduled content, designs and periodic updates to company's social media platforms.
- Created broad range of creative work using various graphic design techniques.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Suggested and implemented new features to develop brand awareness.
Digital Marketing Manager (contract Based)
Das Tegernsee Hotel 5*
04.2023 - 10.2023
- Amplified engagement rates by 80% through strategic social media planning, content creation, and publishing.
- Elevated brand visibility and secured more direct bookings by executing impactful social media campaigns.
- Managed 15,000+ followers across LinkedIn, Instagram, and Facebook, driving strong online community growth.
- Pioneered successful email marketing from scratch, utilizing ESP Inxmail to design compelling content and boost subscriber numbers.
- Optimized online strategies through close collaboration with external SEO, SEA and web development agency, with proactive analysis of monthly reports and fine-tuned strategies to ensure optimal online performance.
- Cultivated and maintained partnerships with Booking.com and Tripadvisor, further enhancing hotel's digital presence.
Digital Marketing Manager
Tahovital GmbH
03.2020 - 04.2023
- Strategically aligned content calendar with industry regulations for supplements and natural cosmetics, ensuring precise messaging.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Created customized Email marketing strategy trough A/B testing, boasting impressive sales and exceptional open rates (45-70%) BTB and BTC.
- Drove substantial 60% surge in YouTube subscribers and impressive 50% amplification in video views, organically and by utilizing paid campaigns.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Pioneered sustainable rebranding concept, introducing recyclable packaging and refillable supplement options resulting in strong sales increase and customer satisfaction.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness
- Monitored return on investment of online and social media marketing efforts
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
- Monitored trends in digital marketing landscape and adjusted strategies accordingly
Graphic Designer
Best Secret
12.2012 - 05.2018
- Created digital image files for use in digital and traditional printing methods.
- Created broad range of work using various design techniques.
- Developed display, marketing and packaging materials to support product branding strategies.
- Designed complete new product branding including logo and product packaging
- Developed creative design for print materials, brochures, banners and signs.
- Designed email newsletter templates
- Website images post production
- Completed final touches for projects such as images sizes and font selection.
- Mentored junior designers and provided design guidance to improve standards of overall team output.
Education
Certified Digital Marketing Expert - Digital Marketing Management
Digital Marketing Institute
Ireland 09.2021 - 03.2022
Certified Digital Marketing Professional - Digital Marketing Managment
Digital Marketing Institute
Ireland 11.2019 - 05.2020
Certified Web Designer - Design&Multimedia
IT Academy
Belgrade, Serbia 02.2012 - 02.2013
Associate of Science - Marketing
Megatrend University
Belgrade, Serbia 09.1999 - 02.2002
Skills
SEO (on and off page)
Software
Mailchimp, Cleverreach, Klaviyo, Zoho, Inxmail
Ahrefs, MOZ, Ubersuggest, Hootsuite, Canva, Hubspot
Wordpress
Microsoft Office
Trello, Monday, Asana
Timeline
Digital Marketing Manager
Tigovital US
10.2023 - Current
Digital Marketing Manager (contract Based)
Bavarian See Club
10.2023 - 11.2023
Digital Marketing Manager (contract Based)
Das Tegernsee Hotel 5*
04.2023 - 10.2023
Certified Digital Marketing Expert - Digital Marketing Management
Digital Marketing Institute
09.2021 - 03.2022
Digital Marketing Manager
Tahovital GmbH
03.2020 - 04.2023
Certified Digital Marketing Professional - Digital Marketing Managment
Digital Marketing Institute
11.2019 - 05.2020
Email Marketing Specialist
TRADINGPOOL
11.2013 - 11.2023
Graphic Designer
Best Secret
12.2012 - 05.2018
Certified Web Designer - Design&Multimedia
IT Academy
02.2012 - 02.2013
Associate of Science - Marketing
Megatrend University
09.1999 - 02.2002
Additional Information
Dual citizenship: Croatian & British
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