Anastasia Karpikhina
Berlin
Summary
I'm an experienced CRM Manager and Growth Consultant with a strong background in marketing automation, commercial CRM, lifecycle marketing, and user acquisition. I have strong technical know-how of CRM systems and affinity for marketing growth & growth strategies, across various industries.
Overview
5
5
years of professional experience
Work History
CRM Manager
Lounge by Zalando
01.2024 - Current
- Built and executed CRM strategy for the Austrian and Italian markets of Lounge by Zalando, including lifecycle and commercial CRM campaigns, conducting various A/B tests with a focus on improving execution efficiency and maximizing revenue.
- Led a global project aimed at driving app installations across all Lounge markets by implementing quick-win initiatives, alongside the development of long-term strategic initiatives focused on achieving first app installs and increasing app orders.
- Managed Global Retail Initiative Events, e.g., Cyber Week, Black Friday from CRM channels by creating a communication plan using push, email, content cards and in-app messages and collaborating with various stakeholders (copy, design, retail teams) to maximize the business impact of these events.
Growth Consultant
Phiture
10.2021 - Current
- Conducted various Retention & CRM projects such as audits, lifecycle marketing, and CRM automation across various industries (Music,Lifestyle, Utilities, Ecommerce) and products (mobile/web).
- Executed various multichannel CRM campaigns and built complex lifecycle flows with intelligent triggers, segmentation, static & dynamic content in various CRM tools such as Braze, Clevertap, OneSignal .
- Delivered workshops around growth opportunities to client's product, analytics, CRM teams and working on internal training initiatives, articles, and presentations
- Built project roadmaps and planning project sprints by using various project management tools such as Asana, Airtable, Excel.
Social Media Specialist for B2B
Concentrix
10.2020 - 10.2021
- Analyzed social media ad campaigns on Facebook and Instagram and optimized their ad spending for B2B clients
- Provided marketing and technical advising for business growth & ads optimization
- Took care of direct customer requests and campaign follow-ups and offered long-term strategies suited for customer success
B2B Team Assistant
Pamono GMBH
06.2019 - 04.2020
- Established e-commerce B2B processes online from setting up communications with vendors to working on trade offers and educating clients about current offer via different channels
- Maintained operational sales requests , including invoices and managing marketplace inventory
Education
Master of Arts - International Business & Economics (Marketing)
Schmalkalden University of Applied Science
Schmalkalden07.2020
Bachelor of Arts - Commerce
Russian Academy of National Economy And Public Administration
Moscow06.2017
Skills
- CRM tools: Braze & Iterable certified, Salesforce, CleverTap, Magento,
- Analytics tools: Amplitude & Tableau certified, Mixpanel, Looker, Google Analytics, Adjust, App Store Connect
- Add-ons: Microsoft Office, API campaigns, SDK Integration, Asana , basic SQL, HTML/CSS skills
https://www.linkedin.com/in/anastasia-karpikhina-a7938918b/
Languages
Russian
Bilingual or Proficient (C2)
English
Advanced (C1)
German
Intermediate (B1)
Interests
- cooking & baking
- gym sports & hiking
- reading historical novels and science-fiction
Timeline
CRM Manager
Lounge by Zalando
01.2024 - Current
Growth Consultant
Phiture
10.2021 - Current
Social Media Specialist for B2B
Concentrix
10.2020 - 10.2021
B2B Team Assistant
Pamono GMBH
06.2019 - 04.2020
Master of Arts - International Business & Economics (Marketing)
Schmalkalden University of Applied Science
Bachelor of Arts - Commerce
Russian Academy of National Economy And Public Administration
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