Anastasia Kovalova
Munich
Summary
I am a dynamic and results-driven professional with a solid background in advertising, video production, and digital marketing. I have successfully managed diverse projects across various industries, honing a versatile skill set along the way. Throughout my six years in marketing, I have remained committed to staying up to date with emerging trends through continuous learning via courses and literature.
Overview
9
9
years of professional experience
Work History
PHOTO/VIDEO MANAGER IN GLOBAL MARKETING
Baywa.re
06.2023 - Current
- Efficiently managed and organized photo and footage assets, ensuring easy accessibility for the marketing team.
- Responded to internal and external reference requests promptly, providing accurate and relevant materials
- Supported the team in general operational marketing tasks, such as data entry, market research, and campaign coordination.
- Collaborated with cross-functional teams to ensure consistent and cohesive marketing efforts.
- Actively contributed to brainstorming sessions, offering creative ideas and insights to improve marketing strategies.
HEAD OF DIGITAL MARKETING
Indotravelteam
02.2018 - 05.2023
- Created and implemented comprehensive marketing strategies that successfully promoted the company and significantly increased brand visibility, resulting in a substantial growth in customer base and market share
- Collaborated with influential bloggers, media publications, and online forums to establish strong partnerships and amplify the company's online presence, effectively reaching and engaging the target audience
- Developed and crafted persuasive press releases, captivating press newsletters, impactful marketing materials, and engaging articles, ensuring consistent brand messaging and maximum impact.
CREATIVE PRODUCER
OHHIO
02.2017 - 02.2018
- Assumed the role of Creative Producer, responsible for preparing budgets and timelines for shoots, overseeing all aspects of pre-production, including casting, location scouting, and prop management
- During the pre-production stage, meticulously handled casting, location scouting, and prop management, ensuring all elements were in place for a successful shoot
- Conducted comprehensive briefings to effectively communicate the vision and requirements of each project to all departments involved, ensuring a cohesive and synchronized production process
- Demonstrated strong organizational skills by managing and maintaining documentation between clients and the production team, ensuring transparency and clarity throughout the project lifecycle.
JUNIOR VIDEO PRODUCER
Pronto Production Film
08.2015 - 12.2017
- Overseeing Production: I take charge of all aspects of the production process, starting from pre-production to post-production
- This includes managing timelines, budgets, and resources to ensure the smooth execution of projects
- Document Management: I am responsible for preparing and controlling all documents exchanged between clients and the production team
- This includes contracts, agreements, release forms, and any other necessary paperwork to ensure transparency and legal compliance
- On-set Management: I work closely on set to ensure that production operations run seamlessly and according to plan
- This involves coordinating with various departments, overseeing equipment setup, troubleshooting any issues that may arise, and maintaining a positive and efficient working environment.
Education
BACHELOR - AD, PR AND COMMUNICATIONS
KYIV UNIVERSITY OF CULTURE AND ART
Kyiv, Ukraine06.2023
MASTER PROGRAM - BUSINESS ADMINISTRATION IN ART
UKRAINISCHE FREIE UNIVERSITÄT MNCHEN (UFU)
Munich, Germany08.2014
Skills
- Keynote Presentation
- Video production
- Digital Marketing
- International Communcation
- Social Media Management
Websites
Languages
English
Advanced (C1)
German
Elementary (A2)
Ukrainian
Bilingual or Proficient (C2)
Hobbies and Interests
- Organisation of Ukrainian film festival
- Learning languages
- Squash
- Hiking
Timeline
PHOTO/VIDEO MANAGER IN GLOBAL MARKETING
Baywa.re
06.2023 - Current
HEAD OF DIGITAL MARKETING
Indotravelteam
02.2018 - 05.2023
CREATIVE PRODUCER
OHHIO
02.2017 - 02.2018
JUNIOR VIDEO PRODUCER
Pronto Production Film
08.2015 - 12.2017
BACHELOR - AD, PR AND COMMUNICATIONS
KYIV UNIVERSITY OF CULTURE AND ART
MASTER PROGRAM - BUSINESS ADMINISTRATION IN ART
UKRAINISCHE FREIE UNIVERSITÄT MNCHEN (UFU)
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