Anastasia Kovalova
Munich
Summary
I am a dynamic and results-driven professional with a solid background in advertising, video production, and digital marketing. I have successfully managed diverse projects across various industries, honing a versatile skill set along the way. Throughout my six years in marketing, I have remained committed to staying up to date with emerging trends through continuous learning via courses and literature.
Overview
9
9
years of professional experience
Work History
PHOTO/VIDEO MANAGER IN GLOBAL MARKETING
Baywa.re
München
06.2023 - Current
- Efficiently managed and organized photo and footage assets, ensuring easy accessibility for the marketing team.
- Responded to internal and external reference requests promptly, providing accurate and relevant materials
- Supported the team in general operational marketing tasks, such as data entry, market research, and campaign coordination.
- Collaborated with cross-functional teams to ensure consistent and cohesive marketing efforts.
- Actively contributed to brainstorming sessions, offering creative ideas and insights to improve marketing strategies.
HEAD OF DIGITAL MARKETING
Indotravelteam
02.2018 - 05.2023
- Created and implemented comprehensive marketing strategies that successfully promoted the company and significantly increased brand visibility, resulting in a substantial growth in customer base and market share
- Collaborated with influential bloggers, media publications, and online forums to establish strong partnerships and amplify the company's online presence, effectively reaching and engaging the target audience
- Developed and crafted persuasive press releases, captivating press newsletters, impactful marketing materials, and engaging articles, ensuring consistent brand messaging and maximum impact.
CREATIVE PRODUCER
OHHIO
Kyiv
02.2017 - 02.2018
- Assumed the role of Creative Producer, responsible for preparing budgets and timelines for shoots, overseeing all aspects of pre-production, including casting, location scouting, and prop management
- During the pre-production stage, meticulously handled casting, location scouting, and prop management, ensuring all elements were in place for a successful shoot
- Conducted comprehensive briefings to effectively communicate the vision and requirements of each project to all departments involved, ensuring a cohesive and synchronized production process
- Demonstrated strong organizational skills by managing and maintaining documentation between clients and the production team, ensuring transparency and clarity throughout the project lifecycle.
JUNIOR VIDEO PRODUCER
Pronto Production Film
Kyiv
08.2015 - 12.2017
- Overseeing Production: I take charge of all aspects of the production process, starting from pre-production to post-production
- This includes managing timelines, budgets, and resources to ensure the smooth execution of projects
- Document Management: I am responsible for preparing and controlling all documents exchanged between clients and the production team
- This includes contracts, agreements, release forms, and any other necessary paperwork to ensure transparency and legal compliance
- On-set Management: I work closely on set to ensure that production operations run seamlessly and according to plan
- This involves coordinating with various departments, overseeing equipment setup, troubleshooting any issues that may arise, and maintaining a positive and efficient working environment.
Education
BACHELOR - AD, PR AND COMMUNICATIONS
KYIV UNIVERSITY OF CULTURE AND ART
Kyiv, Ukraine06.2023
MASTER PROGRAM - BUSINESS ADMINISTRATION IN ART
UKRAINISCHE FREIE UNIVERSITÄT MNCHEN (UFU)
Munich, Germany08.2014
Skills
- Keynote Presentation
- Video production
- Digital Marketing
- International Communcation
- Social Media Management
Websites
Languages
English
Advanced (C1)
German
Elementary (A2)
Ukrainian
Bilingual or Proficient (C2)
Hobbies and Interests
- Organisation of Ukrainian film festival
- Learning languages
- Squash
- Hiking
Timeline
PHOTO/VIDEO MANAGER IN GLOBAL MARKETING
Baywa.re
06.2023 - Current
HEAD OF DIGITAL MARKETING
Indotravelteam
02.2018 - 05.2023
CREATIVE PRODUCER
OHHIO
02.2017 - 02.2018
JUNIOR VIDEO PRODUCER
Pronto Production Film
08.2015 - 12.2017
BACHELOR - AD, PR AND COMMUNICATIONS
KYIV UNIVERSITY OF CULTURE AND ART
MASTER PROGRAM - BUSINESS ADMINISTRATION IN ART
UKRAINISCHE FREIE UNIVERSITÄT MNCHEN (UFU)