Summary
Overview
Work History
Education
Skills
Brandbuyingexperience
Languages
Placeofbirth
Personal Information
Certification
Work Availability
Affiliations
Timeline
Hi, I’m

André Roegels

Senior Buyer, Retail & Sales Manager
Hamburg,Hamburg
Make people your priority and your people will make your business theirs
André Roegels
André Roegels

Summary

Dynamic fashion professional with 12 years of global experience in luxury fashion, shoes, and accessories buying and end-to-end retail performance management. Proven track record of strategic buying, retail management, exceeding KPIs, and fostering team growth. Expert in market analysis, expansion strategies, and customer-centric retail experiences. Blend creative flair with analytical strength for impactful decision-making.

  • Strategic Retail Management: Drive profitability through strategic planning and operational excellence.
  • European Retail Market: Deep understanding of European retail markets, driving growth and exceeding targets in sales and margin goals.
  • Expansion Success: Led successful expansions of international retail (stores), delivering profitable results and over-performing ROI
  • Inspiring Leadership: Fostered high-performing teams with clear targets and trustful atmospheres.
  • Analytical Decision-Making: Combine creativity with analytical skills for informed business decisions and ongoing challenging of all performance indicators.

Overview

13
years of professional experience
1
Certification
2
Languages

Work History

André Roegels Fashion Consultant (ARFC)

Consultant (Freelance)
05.2022 - Current

Job overview

  • Evaluate client needs and expectations and set clear objectives for each engagement
  • Worked with cross-functional teams to successfully deliver comprehensive best practice retail solutions
  • Providing end-to-end advice to retailers in optimization of retail sales and purchasing processes and budget planning
  • Portfolio advice and brand acquisition for retailers
  • Operational & strategic KPI-based workforce planning and tool implementation to deliver significant growth and increase ROI efficiency
  • Onboarding, coaching and developing sales professionals and leaders
  • Active sourcing and recruitment for clients key positions

McArthurGlen GmbH

Senior Retail Manager (Stationary, Interim)
05.2023 - 10.2023

Job overview

  • Managed 60 brands in retail performance improvement, developing and implementing brand growth strategies
  • Regular KPI reporting to EU Board, including analysis and development of trading strategies
  • Advising of leasing team on top brand acquisitions to maximize growth and center revenue performance
  • Establish marketing activities to increase awareness and sales performance to meet targets.
  • Analyzed sales data to identify trends and adjust merchandising plans accordingly for maximum revenue generation.

Theo Wormland GmbH

Senior Buyer (Multichannel)
01.2022 - 05.2022

Job overview

    • Buying sportswear and fashion brands offline and online
    • Operational purchasing responsibility for 13 stores and 30 brands (25m turnover)
    • Set the strategy for the brand portfolio, including budget planning and full KPI responsibility

Peek & Cloppenburg KG

Country Manager Eastern Europe Van Graaf (Multichannel)
10.2018 - 12.2021

Job overview

  • Strategic growth planning, sales management and operational retail management for 17 stores in 5 countries
  • End to End responsibility of new store openings including budgeting, retail store design and setting up sales strategy for 3 new launched stores in Poland & Latvia with a total of 7500 sqm and
  • Controlling of menswear departments (€30 million turnover included profit and loss responsibility)
  • Leading and developing 17 store managers to create a performing, trustful working culture
  • Developing strategic brand and assortment architecture per country/store and creation of shop concepts with top brands
  • Coaching, training and development of sales executives in all stores

vente-privée Deutschland

Senior Sales Manager Sport (E-Com)
11.2016 - 08.2018

Job overview

  • Campaign, revenue and margin planning for sports brands
  • Negotiate with key accounts (e.g. Nike, Adidas, Asics, Puma, Patagonia) for stock offers and sales planning
  • Ensure margin targets and profitability while defining overstock volumes with all sports brand partners

Lodenfrey Verkaufshaus GmbH

Senior Buyer / Department Head of Men's Premium Fashion & Shoes (Multichannel)
10.2014 - 10.2016

Job overview

  • Operational buying of Men's segments (Designer & Luxury, Jeans & Sportswear, Shoes & Accessories) including P&L responsibility (€11 million turnover and +5% sales growth p.a.) for all channels
  • Achieving double-digit growth in Online Sales p.a.
  • Planning of strategic assortment structure and budget negotiation of 75 brands within the premium & luxury fashion business
  • Further development of the portfolio (e.g. Maison Margiela, Common Projects Hannes Roether, Ami, Aqua di Parma)
  • Leading a team of 20 people (sales representatives, department managers and junior buyers)
  • Development of Capsules and Special Collections

Peek & Cloppenburg KG

Retail Buyer / Head of Department (Multichannel)
02.2013 - 11.2014

Job overview

  • Operational purchasing and administrative management of department
  • Purchasing planning and budget responsibility (€5 million turnover p.a. with double-digit growth in net sales)
  • Collection frame planning and further development of P&C's private label brands (expanding share to 15%)
  • Leading and developing a team of 15 people (sales assistants, department managers and buyer)

Peek & Cloppenburg KG

Department Manager Düsseldorf (Multichannel)
11.2011 - 01.2013

Job overview

  • Operational and administrative management of men department with 20 + brands
  • Achieving double-digit growth in net sales
  • Floor management and bestseller management
  • Participation in purchasing and planning appointments with senior buying team
  • Leading, Onboarding, planning and managing 15 sales assistants and junior levels including development and career planning

Education

HS Niederrhein MG

Bachelor of Science in Textile & Clothing Management from Clothing And Textiles Studies
01.2011

Trading Department Modeagentur
Bad Homburg

Wholesale and foreign trade merchant (IHK) from Sales And Distribution
07.2007

University Overview

  • Sales and Wholesale Management
  • Consulting of Fashion Retailers

Skills

  • Problem-Solving Attitude
  • Analytical Thinking & Strategic Planning
  • Customer Relationship Management
  • Best Practices Implementation
  • Performance Management
  • Reporting capabilities & Business Planning
  • Vendor Relationship Management
  • Cross-Functional Teamwork
  • Team Leadership & Development
  • Brand Management
  • Staff Training and Development
  • Market Trend Analysis & development

Brandbuyingexperience

  • Luxury: Stone Island, Moncler, Etro, Maison Margiela, Burberry
  • Outdoor: Canada Goose, Moorer, Herno, Fay, Canada Goose, Woolrich
  • Fashion: Polo Ralph Lauren, Gant, Tommy Hilfiger, Hugo Boss, Closed
  • Sport: Arcteryx, Nike, Adidas, Puma
  • Shoes: Tod's, Santoni, Officine Creative, Hogan

Languages

German
Mother tongue
English
Fluent

Placeofbirth

Erkelenz, Germany

Personal Information

  • Date of Birth: 11/05/84
  • Nationality: German

Certification

  • Certificates: CEF Level C 1.2 Berlitz English Sprachinstitut Training - 2017
Availability
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Affiliations

  • Www.linkedin.com/in/andreroegels

Timeline

Senior Retail Manager (Stationary, Interim)

McArthurGlen GmbH
05.2023 - 10.2023

Consultant (Freelance)

André Roegels Fashion Consultant (ARFC)
05.2022 - Current

Senior Buyer (Multichannel)

Theo Wormland GmbH
01.2022 - 05.2022

Country Manager Eastern Europe Van Graaf (Multichannel)

Peek & Cloppenburg KG
10.2018 - 12.2021

Senior Sales Manager Sport (E-Com)

vente-privée Deutschland
11.2016 - 08.2018

Senior Buyer / Department Head of Men's Premium Fashion & Shoes (Multichannel)

Lodenfrey Verkaufshaus GmbH
10.2014 - 10.2016

Retail Buyer / Head of Department (Multichannel)

Peek & Cloppenburg KG
02.2013 - 11.2014

Department Manager Düsseldorf (Multichannel)

Peek & Cloppenburg KG
11.2011 - 01.2013

HS Niederrhein MG

Bachelor of Science in Textile & Clothing Management from Clothing And Textiles Studies

Trading Department Modeagentur

Wholesale and foreign trade merchant (IHK) from Sales And Distribution

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André RoegelsSenior Buyer, Retail & Sales Manager