Andre Fausto
Online Marketing Specialist
Berlin
Summary
Dynamic and results-driven Online Marketing Specialist with expertise in viral marketing, e-commerce, and brand storytelling. Adept at leveraging data-driven strategies to optimize digital campaigns, enhance engagement, and drive conversions. Passionate about design, SEO, and innovative marketing solutions.
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Online Marketing Support
Self Love Harbour
06.2022 - 06.2023
- Executed targeted email campaigns, increasing open rates by 30% and CTR by 20%
- Led A/B testing initiatives to optimize content performance
- Conducted market research that identified trends and boosted market share by 10%
Art Director (Freelance)
Trashera Agency
05.2017 - 05.2022
- Designed creative campaigns to elevate brand engagement and identity
- Managed multi-disciplinary teams and achieved 95% client satisfaction
- Produced a press kit adopted as the official media material for an art collective
Content Moderator
Arvato Supply Chain Solutions
11.2018 - 06.2019
- Maintained a 97% accuracy rate in content evaluation and moderation
- Partnered with AI teams to refine detection algorithms for safer user experience
- Streamlined content policies to increase moderation efficiency
Education
Bachelor of Arts - Graphic Design
University Anhembi Morumbi
05.2005 - 05.2009
Online Marketing Certificate -
DCI – Digital Career Institute
06.2022 - 06.2023
Skills
TikTok Ads
Meta Ads Manager
Paid Social Strategy
A/B Testing
Shopify
Product Research
Trend Analysis
Conversion Optimization
SEO Copywriting
Social Media Content
Ad Copywriting
UI/UX Design
Brand Storytelling
Creative Strategy
Google Analytics
Ad Performance
Customer Segmentation
Market Research
Launch Planning
Growth Tactics
Canva
Adobe Express
Google Search Console
Google Ads
Google Tag Manager
Screaming Frog
Ahrefs
Mailchimp
Facebook Business Manager
Google analytics
Search engine optimization
Conversion rate optimization
Digital strategy
Marketing automation
Certification
Hubspot Academy – SEO, 11/01/22
Projects And Presentations
- SEO Optimization Strategy
- Google Search & Display Campaign Reports
- Marketing Segmentation & Data Analysis
- Paid Social Media Strategy & Content Planning
- Eco Drive Berlin: A Sustainable Solution for Green Mobility
Skills And Competences
TikTok Ads, Meta Ads Manager, Paid Social Strategy, A/B Testing, Shopify, Product Research, Trend Analysis, Conversion Optimization, SEO Copywriting, Social Media Content, Ad Copywriting, UI/UX Design, Brand Storytelling, Creative Strategy, Google Analytics, Ad Performance, Customer Segmentation, Market Research, Launch Planning, Growth Tactics, Google Analytics, Canva, Adobe Express, Google Search Console, Google Ads, Google Tag Manager, Screaming Frog, Ahrefs, Mailchimp, Facebook Business Manager
Timeline
Online Marketing Support
Self Love Harbour
06.2022 - 06.2023
Online Marketing Certificate -
DCI – Digital Career Institute
06.2022 - 06.2023
Content Moderator
Arvato Supply Chain Solutions
11.2018 - 06.2019
Art Director (Freelance)
Trashera Agency
05.2017 - 05.2022
Bachelor of Arts - Graphic Design
University Anhembi Morumbi
05.2005 - 05.2009