ANDREA POUNTCHEVA
Brand manager
DUSSELDORF,North Rhein
Summary
Experienced Brand manager with a track record of success with large-scale F&B events and high-profile products. An accomplished leader, passionate about driving performance and change, with strong expertise in communications, sales, marketing and business development.
Overview
10
10
years of professional experience
1
1
Certification
5
5
Languages
Work History
Brand manager
Bacchus magazine
02.2021 - 12.2023
- Spearheaded strategic plans for multiple product lines to increase market share and brand awareness
- Raised overall profit by 15% while reducing costs by up to 10%
- Increased print magazine circulation by 310% , frequency by 300% and annual ad sales by 350%
- Coordinated a total of 8 foodie festivals with up to 70 exhibitors each, 15k visitors and a dozen sponsors
- Conceptualized two annual "Restaurant of the year" award ceremonies, including Michelin-starred chefs and 250 guests
- Increased Bacchus social media followers by 325% and drastically improved brand recognition
- Devised powerful promo campaigns including media partnerships, billboards, TV and radio ads, reaching an estimated audience of 8 million people
Wine sales specialist
Seewines
08.2019 - 02.2021
- Increased revenue with targeted marketing campaigns and strategic product positioning
- Repeatedly exceeded monthly sales targets by 15-20%
- Strengthened relationships with returning clients and developed new ones
- Conducted tastings and wine-themed events
Editor in chief
PREMIUM Lifestyle magazine
01.2016 - 07.2019
- Developed all aspects of the magazine, catering to HNWI and UHNWI readers
- Contracted with potential advertisers, increasing new clients by 20% and up-selling returning ones
- Established partnerships with relevant brands and organizations, expanding the publication's network and influence within the industry
- Improved digital channels and increased new followers by 80%
- Liaised with contributing authors, always on the look out for fresh, powerful voices
Project manager
TEDxVitosha
01.2016 - 07.2019
- Executed from start to finish two "TED in Cinemas" events with a total of 1800 delegates
- Headed two live TEDxVitosha events with 18 local and international speakers each,800 delegates and up to a dozen sponsors
- Assembled quality speakers and curated content
- Coordinated post-production and video editing
Editor, International News Desk
News 7 And TV 7
03.2015 - 01.2016
- Presented news live on air and analyzed current events for a large national viewership
- Composed, proofread, edited and evaluated final copy to verify content aligned with established guidelines
- Executed my own voice over and video editing
Radio host and producer
Focus Radio
11.2013 - 03.2015
- Hosted and produced the radio show "Good morning, Bulgaria" on national air
- Adapted the show script multiple times a day, adjusting for current events
- Contacted and secured expert guestс to comment on politics, social and healthcare issues, as well as national emergencies
Education
MA - Media Studies
Erasmus Universiteit Rotterdam
BA - Media and Cultural Studies and Theology
University of Birmingham
Skills
- Brand development
- Project management
- Leadership and continual learning
- Event organization
- B2B and B2C sales
- Social media management
- Communications and marketing
- Content creation, curation and editing
- MS Office Suite
- Canva
- CMS, CRM
Certification
WSET 2
April 2021
Additional Information
- Driving license: Yes
Languages
Bulgarian, English
Native language
Spanish
Upper intermediate
B2
French
Intermediate
B1
Russian
Upper intermediate
B2
Timeline
Brand manager
Bacchus magazine
02.2021 - 12.2023
Wine sales specialist
Seewines
08.2019 - 02.2021
Editor in chief
PREMIUM Lifestyle magazine
01.2016 - 07.2019
Project manager
TEDxVitosha
01.2016 - 07.2019
Editor, International News Desk
News 7 And TV 7
03.2015 - 01.2016
Radio host and producer
Focus Radio
11.2013 - 03.2015
MA - Media Studies
Erasmus Universiteit Rotterdam
BA - Media and Cultural Studies and Theology
University of Birmingham
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
MS Office
Canva
Adobe Audition
CapCut
Interests
Sustainability and ecology
Food and culinary arts
Mixology
Oenology (wine)
Hospitality
Theatre and cinema
Biographies
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