Andreas MERSIER
Sales Director
HOFHEIM am Taunus,Hessen
Summary
Dynamic International Sales and Business Development leader with over 20 years of experience driving substantial growth across EMEA and global markets. Proven success in scaling revenues from early-stage ventures to multi-million-euro enterprises while cultivating high-performance sales teams and establishing robust strategic partner ecosystems. Committed to transforming innovative strategies into actionable results that deliver sustainable market impact. Expertise in fostering relationships that enhance business opportunities and propel organizational success.
Overview
31
31
years of professional experience
Work History
Director sales & business development EMEA
InnoEnergy Skills Institute
07.2022 - Current
- Sales and revenue growth from 240K€ to 5,7M€.
- Creation and growth from a reseller and strategic partner network across Europe. (ADECCO, Fraunhofer, TÜV SÜD, FESTO, SIEMENS, APAVE, Kfz Verband, RKW, AMZ usw.).
- Implication in several consortium TRAWEBA, EDLB (Ecole de la Batterie), BATTENA, Electro Mob.
- In charge for the B2G development business (MoU signed with ministry of education in Ethiopia, Zimbabwe, Dubai for example).
- Recruited top-performing staff to drive organizational growth.
- Determined performance goals, providing crucial feedback on methods to reach milestones.
- Create and adapt the offer to the market needs (job role-based learning journeys).
- Planned training program to expand team skills and drive performance.
- Worked with internal and external stakeholders to identify and secure potential clients.
- Mobility, Energy & Skills
Sales Director
Brainymotion IT Training
09.2018 - 06.2022
- Sales & Marketing Team growth from 3 to 15 employees.
- Revenue growth 1,2M€ to 6M€ (411% from 2018 to 2022).
- Complex and international project management.
- Partner and Reseller Network Development and Support in the DACH Region.
CEO and Founder
Several IT companies
01.2001 - 11.2018
- Creation, development and sustainability of results and growth for companies.
- Services, SaaS, Data protection and Disaster Recovery solutions.
Sales and technical Director Germany
TYCO Fire and security Ltd
01.1995 - 01.2001
- Create, develop and manage the German sales team from 6 sales manager and 2 technicians to 250 salespeople and 120 technicians and from 1 to 34 offices in Germany.
- Growth the sales and revenue from 4M€ to 25M€ (from 1995 to 2001).
- Recruit, train and manage the sales and technical team.
- Recruiting internally and training of 34 branch managers.
- Manage 8 regional managers and 2 zone managers.
- Award for the best Sales Director worldwide (1999, 2000 and 2001).
Education
High School Diploma -
Lycée technique Jean Perrin
Marseille01.1986
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Lycee Adam de Craponne
Salon de Provence01.1985
Skills
- Executive communication
- Strategic thinking
- Effective leadership
- Recruitment process expertise
- Strong adaptability
- Effective decision-making
- Strategic visioning
- Sales strategy development
LANGUAGES
French: First language
German: Fluent
English: Fluent
Spanish: B1 Intermediate
HOBBIES
Squash - Team Darmstadt Ev 79', Cycling, Reading and writing
Timeline
Director sales & business development EMEA
InnoEnergy Skills Institute
07.2022 - Current
Sales Director
Brainymotion IT Training
09.2018 - 06.2022
CEO and Founder
Several IT companies
01.2001 - 11.2018
Sales and technical Director Germany
TYCO Fire and security Ltd
01.1995 - 01.2001
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Lycee Adam de Craponne
High School Diploma -
Lycée technique Jean Perrin