Andreas Singer
Client Partner
Gröbenzell,BY
Summary
Knowledgeable Client Partner with proven track record in managing client relationships and delivering tailored solutions. Adept at driving client satisfaction and fostering long-term partnerships through strategic planning and effective communication. Demonstrated ability to leverage insights, pricing expertise and analytical skills to meet dynamic client needs and achieve business goals.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Client Partner
Kantar
09.2023 - Current
- Key Account Director and Client Partner for the full range of insights, connecting experts to provide the best of Kantar to clients.
- Member of sales and leadership team, reporting to Kantar CEO Germany.
Client Director Innovation, Pricing and Commerce
Kantar
01.2020 - 08.2023
- Department Head for Automotive Prices and Specifications, Pricing studies, Sales Promotion and Transaction Price Monitoring. Team of 10-13.
- Head of promoCAR Germany.
Director Automotive
Kantar
06.2015 - 12.2019
- Responsible for large worldwide research programmes for major premium car manufacturers.
- Quantitative research: Price monitoring and analysis
- Qualitative research: Focus groups, in-depth interviews
- Multivariate analytics
Associate Director and Team Lead
Kantar
04.2010 - 05.2015
- Key Account Manager for a large Automotive client
- Team leader, in charge of a large multi-client international research programme
- Building up a nationwide research panel from scratch with 200+ car dealers in Germany
Consultant and Project Manager Production Management
TNS Infratest
04.2009 - 03.2010
- Offer creation, calculation and and internal project management especially for the sectors Industry (B2B), Energy, Finance, IT/Technology and Travel & Transport.
- Coverage of all research topics and methods - CAPI/F2F, CATI, CAWI (both panel and client supplied sample).
- 150+ offers created, 60+ projects conducted.
- Coordination and execution of all internal project processes, such as programming, sampling, telephone studios/online panel companies, data validation, coding, weighting and reporting
- Highly communicative and coordinative role, juggling multiple projects
Consultant and Project Manager CX, Brand and Innovation
TNS Infratest
05.2004 - 03.2009
- Management of international market research projects for commercial vehicles and passenger car manufacturers, covering all quantitative and qualitative methods
- Lead of a continuous international multi-client survey for the seven biggest European truck manufacturers (2006-2009) on customer experience and brand image
- Focus on customer experience/satisfaction, brand image and transaction prices, supplemented by segmentation studies and smaller projects like e.g. car name tests
- Overseeing the organization and management of 14 car clinics for various passenger car manufacturers
Diploma thesis - Global Market Research Passenger Cars
Daimler AG
08.2003 - 01.2004
- Topic: "Exploration of brand-typical product qualities of Mercedes-Benz in comparison to its competitors". Method: Analysis of Mercedes-Benz commercials (print ads & TV spots) from 1960 - 2003 and several related market research studies conducted by Daimler AG.
- Target: Identification of the key product qualities for product planning of the next C-Class model generation.
Global Market Research Passenger Cars
Daimler AG
08.2002 - 01.2003
- Working with 10 research managers in Mercedes-Benz HQ
- Focus: Ad-hoc analyses of new car buyer surveys for several internal stakeholders like product management, marketing, communication, competitor benchmarking
Education
Diploma - Social Sciences, Focus on Methods of Empirical Research and Statistics
04.2004
Skills
- Client relationship management
- Client-focused sales strategy
- Strategic business development
- Leading big pitches
- Promoting teamwork and collaboration
- Team leadership and development
- Continuous process and efficiency improvement
- Meticulous attention to detail
- Responsive to new challenges
Accomplishments
- Increased annual revenue in Automotive prices, specs and promotion monitoring from €2.2M to €7.5+M.
- Spearheaded business development initiative for vans, applying the successful business of transaction price monitoring to van manufacturers
- Built a nationwide research panel from scratch, acquiring 250 car dealers.
- Led a continuous syndicated international multi-client survey for the of seven largest European truck manufacturers
- Headed a team of 10+ consultants and project managers, growing team members while delivering outstanding client service to top-tier clients.
Certification
- Presentation/moderation
- Storytelling
- Client management - Trusted advisor
- Key account management
- Leading project teams
- Leading in an international matrix organisation
- The science of selling
- AI Essentials - MIT Horizon and Kantar
- Blueprint for brand growth - Expert (Brand measurement and monitoring)
Languages
English
Bilingual or Proficient (C2)
German
Bilingual or Proficient (C2)
Italian
Elementary (A2)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
MS Office
MS Copilot
SPSS
Interests
Automotive and Mobility
Data-driven decision making
Research and Insights
Latest AI developments
Timeline
Client Partner - Kantar
09.2023 - Current
Client Director Innovation, Pricing and Commerce - Kantar
01.2020 - 08.2023
Director Automotive - Kantar
06.2015 - 12.2019
Associate Director and Team Lead - Kantar
04.2010 - 05.2015
Consultant and Project Manager Production Management - TNS Infratest
04.2009 - 03.2010
Consultant and Project Manager CX, Brand and Innovation - TNS Infratest
05.2004 - 03.2009
Diploma thesis - Global Market Research Passenger Cars - Daimler AG
08.2003 - 01.2004
Global Market Research Passenger Cars - Daimler AG
08.2002 - 01.2003
Otto-Friedrich-Universität - Diploma, Social Sciences, Focus on Methods of Empirical Research and Statistics
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