Anita Williams

-Introduced and developed the Braveheart program locally. In three years grew the program, currently averaging 35,000lbs of Braveheart weekly with double digit sales growth annually.

-Became the local Braveheart specialist/expert. Trained sales team on Braveheart and product knowledge.

-Built partnerships with independent, retailers, butcher shops, and restaurants; while assisting our sales team grow sales and branded protein cases.

-Conducted staff trainings on Braveheart to share with patrons. Performed yield tests and cuttings with accounts.

-Led a district sales team that increased sales annually through case growth YOY double digits.

-Developed strong partnerships with accounts while assisting Area Managers grow sales.

-Coached Area Managers in products, sales incentives, and selling techniques.

-Led sales meetings to review sales, cases, and new account goals.

-Developed customer relationships through selling in three states.

-Increased weekly sales on average of $100k/weekly.

-Focused on case, sales, and new account growth.

-Transitioned from a pizza opco to growing accounts in the broadline division.