ANKITA BALA
Frankfurt
Summary
Highly motivated and passionate individual with a strong background in data analysis and expertise in web and marketing analytics. Eager to make valuable contributions and continue honing skills as a member of a dynamic team.
Overview
9
9
years of professional experience
Work History
Assistant Director - Marketing Analytics
Moody's Analytics
10.2023 - Current
- Developed insightful reports and dashboards, enhancing campaign performance analysis, driving a 20% increase in ROI
- Managed Salesforce database maintenance to ensure client data accuracy and relevancy
- Created Salesforce reports and dashboards, utilizing Salesforce to update data and generate relevant insights
- Spearheaded web analytics and tag management, optimizing cross-functional team collaboration, reducing reporting time
- Ensured data quality and security in all project phases, contributing to a 25% increase in user engagement
- Enhanced the Customer Relations Center Salesforce environment, aligning it with online retail strategies.
Web Analytics Specialist
Moody's Analytics
10.2022 - 10.2023
- Crafted and implemented comprehensive reports and dashboards, delivering data-driven insights that aligned with campaign strategies, resulting in a 30% improvement in targeted campaign effectiveness
- Conducted detailed analyses of web analytics to uncover user interaction patterns, leading to a 15% improvement in site content engagement
- Provided training for team members on effective website performance analysis, enhancing overall communication skills and analytical capabilities.
Business Analyst
Moody's Analytics
02.2022 - 09.2022
- Collaborated with stakeholders to enhance product functionality, delivering tailored training and resulting in a 40% rise in user adoption of new features
- Gathered critical feedback from internal teams, informing business requirements for product updates, achieving a 25% reduction in feature request backlogs
- Developed use cases and detailed requirements, translating stakeholder needs into actionable specifications, streamlining project workflows
- Communicated project actions and analyses effectively to diverse stakeholders.
Associate Business Analyst
Moody's Analytics
07.2019 - 01.2022
- Spearheaded daily compliance operations utilizing a third-party system, enhancing regulatory adherence and reducing compliance issues by 25%
- Innovated a streamlined data management process, significantly reducing manual efforts by 40%
- Pioneered a customer-centric approach, increasing client satisfaction scores by 15%
- Delivered dynamic reporting, empowering the event team with actionable insights, achieving a 20% uptick in campaign efficacy evaluations.
Software Engineer
Tech Mahindra
12.2015 - 08.2018
- Conducted comprehensive data quality assessments, resulting in a 30% improvement in data accuracy across the system stack
- Developed monthly analytical reports using Tableau, reducing reporting time by 20%
- Crafted and executed complex SQL queries for in-depth data analysis, improving response times for business inquiries by 25%
- Engaged in client review meetings to capture requirements, achieving a 98% client approval rate for delivered solutions.
Education
MBA -
Frankfurt School of Finance And Management
Frankfurt Am Main, Germany09.2024
Nanodegree, Data Analysis and Visualization with Microsoft Power BI -
Udacity
05.2022
PGP, Data Science -
Great Lakes Institute of Management
06.2019
Bachelor of Engineering - BE, Computer Science -
UBDT College of Engineering
07.2015
Skills
- Data Analysis: Expertise in analyzing complex and large data sets to derive actionable insights
- Business Intelligence: Proficient in tools like Tableau, Power BI, Looker Studio
- Database System: SQLserver, Salesforce, Sharepoint
- Project Management: Experienced in tracking business needs, assessing feasibility, and managing project communication
- Data Quality & Security: Ensuring data integrity throughout project lifecycles
- Technical Writing: Documenting technical and business requirements
- Cross-Functional Collaboration: Working effectively with various stakeholders
Websites
Timeline
Assistant Director - Marketing Analytics
Moody's Analytics
10.2023 - Current
Web Analytics Specialist
Moody's Analytics
10.2022 - 10.2023
Business Analyst
Moody's Analytics
02.2022 - 09.2022
Associate Business Analyst
Moody's Analytics
07.2019 - 01.2022
Software Engineer
Tech Mahindra
12.2015 - 08.2018
MBA -
Frankfurt School of Finance And Management
Nanodegree, Data Analysis and Visualization with Microsoft Power BI -
Udacity
PGP, Data Science -
Great Lakes Institute of Management
Bachelor of Engineering - BE, Computer Science -
UBDT College of Engineering
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