Anna Bertram
Berlin
Summary
Highly accomplished marketing professional with a proven track record of driving content to deliver innovative solutions. My current role at Shiji Group entails spearheading strategic projects, leveraging expertise content creation and project management to revolutionize the hospitality industry. I am known for exceptional leadership, collaboration, and a strong focus on aligning technology with business objectives. Committed to driving efficiency, enhancing as well as enforcing brand standards, and contributing to the broadening the reach of brand awareness.
Overview
19
19
years of professional experience
Work History
Global Marketing Initiatives Manager
Shiji Group
Berlin
04.2022 - Current
- Led regular stand-ups and agile meetings to plan and deliver on project goals.
- Managed projects to develop high-performing platforms with optimum frameworks.
- Utilised internal structures to streamline design process and reduce collaboration bottlenecks. This resulted in an
- Established project milestones and ensured all team members were well-prepared to meet deadlines.
- Managed contractors to complete design, video as well as content and PR projects.
- Managed marketing budgets with data and results-driven decision making.
- Evaluated marketing campaigns using key metrics and performance indicators, enhancing future propositions.
- Conceived cost-effective ideas by thinking outside the box, securing great results with limited budget.
- Planned and executed commercial events designed to boost campaign awareness.
- Tracked KPIs to monitor success and progress of different marketing strategies using data to guide changes.
- Produced periodic marketing reports for senior management, detailing strategy progress and KPI metrics.
- Leveraged marketing tools and software to produce materials and track KPIs.
Global Corporate Event and Trade Show Manager
Shiji Group
Berlin
01.2020 - 04.2022
- Planned and delivered app. 150 across all regions as well as speaking engagement events per year, managing event budgets of up to €500K.
- Led clear and concise briefings to up to 60 staff members.
- Consistently met and exceeded attendance targets, collaborating with marketing and PR teams to plan and execute pre-event strategy.
- Applied knowledge of hospitality technology industry to guide informed decisions leading to optimal guest experience.
- Ensured cohesive alignment of up to 60 attending staff members to execute plans as scheduled and meet tight deadlines.
- Designed event floorplans in alignment with budget and venue constraints, keeping brand voice and messaging in mind.
- Managed all event pre-planning, liaising with global marketing team to effectively promote and publicise events through all mediums available.
- Facilitated smooth running of events, leading pre-event team briefings to present final action plan and provide updates on last-minute details.
- Sourced high-quality speakers for sponsored events, increasing brand awareness.
- Supervised event in person, and responsible for all troubleshooting and last minute requests.
Global Project & Event Manager
Shiji Group
Berlin
04.2019 - 01.2020
- Successfully established and designed new department from ground up, including defining its mission, vision, and goals.
- Developed and implemented department's organizational structure, ensuring clear roles, responsibilities, and reporting lines.
- Conducted thorough market research and analysis to identify events and trade shows to attend within each region to ensure triggering target audiences most effectively
- Created comprehensive strategies and business plans to guide department's operations and growth, aligning with overall company objectives.
- Developed and implemented effective processes, workflows, and systems to streamline departmental operations and enhance efficiency.
- Established key performance indicators (KPIs) and implemented performance tracking mechanisms to monitor the department's progress and ensure accountability.
- Developed and maintained strong relationships with internal stakeholders, such as executive leadership and other department heads, to ensure cross-functional collaboration and support.
- Led project initiatives to source most efficient CRM to use on a global scale.
- Set up of initial structure for a global CRM team, laying out the basis for this project
Sales Operations and Market Manager
Snapshot Gmbh
Berlin, Land Berlin
09.2014 - 09.2017
- Conducted market research to identify key customer segments and target audiences.
- Interfaced with customers, determined needs, provided recommendations and up-sold services.
- Planned and developed strategies to increase sales territory positioning, exceeding company targets.
- Analysed financial data to track and achieve budget targets.
- Minimised discrepancies by effectively training employees on best practices, policies and procedures.
- Monitored and reviewed operational performance, aiding improved business strategy to maximise productivity.
- Aided senior leadership by recommending corrective actions and improvements to company operations.
Revenue Manager
Travel Charme Hotels & Resorts
Berlin
04.2006 - 09.2014
- Actively reviewed forward bookings, adjusting pricing strategy to maximise profits.
- Led regular executive reviews to keep key stakeholders informed of commercial performance and activity.
- Successfully developed, improved and implemented pricing strategies
- Reviewed and analysed margin reports, constantly identifying opportunities for revenue optimisation.
- Predicted and interpreted consumer trends to improve product offerings.
- Organised marketing plans and programmes to best support business growth and development.
Education
Associate Degree - Hospitality Management, Marketing
Modul University
Vienna, Austria /1997 - /1999
Skills
- Strategic Thinking
- Digital Marketing
- Project Management
- Analytical Skills
- Market Research and Analysis
- Adaptability and Agility
- Campaign Management
- Multicultural Awareness
- Collaboration and Leadership
- Financial Governance
- Brand Management
- Cost Reduction Synergies
Languages
German
Native
English
Proficient (C2)
Timeline
Global Marketing Initiatives Manager
Shiji Group
04.2022 - Current
Global Corporate Event and Trade Show Manager
Shiji Group
01.2020 - 04.2022
Global Project & Event Manager
Shiji Group
04.2019 - 01.2020
Sales Operations and Market Manager
Snapshot Gmbh
09.2014 - 09.2017
Revenue Manager
Travel Charme Hotels & Resorts
04.2006 - 09.2014
Associate Degree - Hospitality Management, Marketing
Modul University
/1997 - /1999
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