CRM & Marketing Expertise – 7 years in CRM and online marketing, with a strong focus on customer acquisition, engagement and retention.
Leadership & Team Management – 2+ years leading teams, managing projects, and driving cross-functional collaboration.
Technical & Analytical Skills – Proficient in HubSpot, Klaviyo, MS Excel, GA4, SAP 4/HANA, and various CRM/marketing automation/digital marketing tools, with expertise in data-driven decision-making.
Multi-Industry Experience – Background in e-commerce, and digital marketing, specializing in B2B and B2C strategies.
Strong Education – M.Sc. in Management, Double Bachelor Degree in Management & Economics (Germany / Ukraine), certifications in digital sales & in SAP 4/HANA.
Overview
7
7
years of professional experience
Work History
Senior CRM & Operational Excellence Manager
Smart Agency (Bertelsmann SE & Co. KGaA)
12.2024 - Current
Executed CRM strategies to enhance customer journey development.
Directed end-to-end creative development and implementation of automated email campaigns along customer lifecycle.
Ensured effective use of the CRM system (HubSpot), facilitating smooth operations across departments.
Developed reports and dashboards to track CRM KPIs.
Designed and developed landing pages and sing-up forms for optimized engagement.
Collaborated with product manager and BI teams on CRM product usage.
CRM Lead
freelance
09.2021 - 04.2024
Led the team to achieve the company's goals.
Developed CRM strategy while crafting comprehensive dashboards.
Crafted detailed bottom-up sales forecasts to guide strategic planning.
Directed forecasting initiatives to enhance lead acquisition efforts in multichannel marketing.
Developed WhatsApp and app push notification strategies.
Integrated loyalty programm within CRM.
Coordinated paid advertising and WhatsApp campaigns for better outreach.
Senior CRM Manager
Fabletics
Berlin
10.2020 - 08.2021
Developed email strategy tailored to men's business.
Directed and executed the creation and technical deployment of marketing emails, transactional emails, drip series, triggered emails, and app push notifications.
Collaborated with Brand Marketing to outline daily messaging strategies.
Streamlined end-to-end workflow from content creation to delivery for email and push notification campaigns.
Compiled and presented weekly and monthly email results and insights.
CRM Manager
Oceans Apart
Berlin
04.2020 - 09.2020
Designed and launched email marketing campaigns aimed at enhancing the overall customer journey.
Defined KPIs and consistently monitored them.
Optimized strategies to effectively communicate with various customer segments.
Enhanced customer personalization through detailed segmentation.
Performed multivariate A/B testing across diverse customer segments.
E-Mail Marketing Manager
Oceans Apart
Berlin
05.2019 - 04.2020
Developed and analyzed email marketing campaigns to increase customer engagement and retention.
Provided reports on key metrics.
Optimized click-through rates and open rates through A and B testing.
Implemented automation strategies to improve customer retention rate.
Junior Marketing Manager
Oceans Apart
Berlin
08.2018 - 06.2019
Developed entire e-mail marketing department from scratch, ensuring systematic processes.
Formulated, launched, assessed, and enhanced FB and IG ad campaigns for customer acquisition.
Developed and evaluated Instagram content strategies to enhance brand visibility.
Oversaw shop activities, fostering a smooth customer journey and boosting sales.
Education
Digital Sales and Sales Management with SAP Certification -
<ul>
<li>Spearhead the management and oversight of the National Bio and Agro-Defense Facility (NBAF) project, a pivotal national asset developed in partnership with the U.S</li>
<li>Department of Agriculture (USDA) and the U.S</li>
<li>Department of Homeland Security (DHS)</li>
<li>Collaborate with USDA and DHS stakeholders to ensure a seamless transition of operations and mission capabilities from the aging Plum Island Animal Disease Center (PIADC) to NBAF, ensuring uninterrupted research, diagnostics, and training essential to national security</li>
<li>Lead the operational endurance phase, validating work processes and laboratory setups to guarantee compliance with the highest safety and biocontainment standards, particularly in biosafety level-4 (BSL-4) environments</li>
<li>Act as the hiring manager, conducting interviews and selecting high-quality employees to ensure the success of both DCA and NBAF</li>
<li>Serve as a subject matter expert pert for the payroll system Paychex, overseeing and approving payroll for 63 officers biweekly while managing paid time off and leave requests to maintain the security posture for the facility</li>
<li>Monitor project milestones, providing critical updates to senior management and stakeholders while ensuring alignment with USDA's mission objectives and federal guidelines</li>
<li>Direct the development and execution of strategic initiatives to facilitate efficient collaboration with federal partners, ensuring all laboratory operations adhere to regulatory requirements set forth by the Federal Select Agent Program (FSAP)</li>
<li>Foster a culture of excellence and professionalism within the team, emphasizing rigorous training, safety compliance, and operational integrity as key components of NBAF's mission to safeguard public health and the nation's food supply</li>
<li>Monitored budgeting activities by tracking expenditures and providing regular updates to management.</li>
<li>Analyzed existing processes within a department or organization in order to identify areas for improvement or increased efficiency.</li>
<li>Implemented quality control measures throughout each stage of a project's lifecycle.</li>
<li>Worked closely with senior managers to ensure that all projects were completed according to schedule.</li>
<li>Conducted research on potential vendors, suppliers, contractors and subcontractors for projects.</li>
<li>Provided administrative support to the Project Manager in order to facilitate successful project outcomes.</li>
<li>Prepared monthly progress reports summarizing key accomplishments achieved since the last report.</li>
<li>Trained junior staff on best practices for managing multiple projects simultaneously.</li>
</ul> at Defense Contracting Activity, LLC<ul>
<li>Spearhead the management and oversight of the National Bio and Agro-Defense Facility (NBAF) project, a pivotal national asset developed in partnership with the U.S</li>
<li>Department of Agriculture (USDA) and the U.S</li>
<li>Department of Homeland Security (DHS)</li>
<li>Collaborate with USDA and DHS stakeholders to ensure a seamless transition of operations and mission capabilities from the aging Plum Island Animal Disease Center (PIADC) to NBAF, ensuring uninterrupted research, diagnostics, and training essential to national security</li>
<li>Lead the operational endurance phase, validating work processes and laboratory setups to guarantee compliance with the highest safety and biocontainment standards, particularly in biosafety level-4 (BSL-4) environments</li>
<li>Act as the hiring manager, conducting interviews and selecting high-quality employees to ensure the success of both DCA and NBAF</li>
<li>Serve as a subject matter expert pert for the payroll system Paychex, overseeing and approving payroll for 63 officers biweekly while managing paid time off and leave requests to maintain the security posture for the facility</li>
<li>Monitor project milestones, providing critical updates to senior management and stakeholders while ensuring alignment with USDA's mission objectives and federal guidelines</li>
<li>Direct the development and execution of strategic initiatives to facilitate efficient collaboration with federal partners, ensuring all laboratory operations adhere to regulatory requirements set forth by the Federal Select Agent Program (FSAP)</li>
<li>Foster a culture of excellence and professionalism within the team, emphasizing rigorous training, safety compliance, and operational integrity as key components of NBAF's mission to safeguard public health and the nation's food supply</li>
<li>Monitored budgeting activities by tracking expenditures and providing regular updates to management.</li>
<li>Analyzed existing processes within a department or organization in order to identify areas for improvement or increased efficiency.</li>
<li>Implemented quality control measures throughout each stage of a project's lifecycle.</li>
<li>Worked closely with senior managers to ensure that all projects were completed according to schedule.</li>
<li>Conducted research on potential vendors, suppliers, contractors and subcontractors for projects.</li>
<li>Provided administrative support to the Project Manager in order to facilitate successful project outcomes.</li>
<li>Prepared monthly progress reports summarizing key accomplishments achieved since the last report.</li>
<li>Trained junior staff on best practices for managing multiple projects simultaneously.</li>
</ul> at Defense Contracting Activity, LLC
Senior Manager Operational Excellence & Process Excellence at Almosafer, SeeraSenior Manager Operational Excellence & Process Excellence at Almosafer, Seera