Summary
Overview
Work History
Education
Skills
CAREER HIGHLIGHTS
Timeline
Generic

Anna Gorshkova

SR. CUSTOMER INSIGHTS PROFESSIONAL
München

Summary

Senior customer insights professional with more than 13 years of practical experience in an international environment. Has worked for leading research agencies in Australia, Europe and the US. Has been exposed to state-of-the-art analytics methodologies. Knows all aspects of extracting insights by heart. Comfortable with data of various sources. Able to integrate them into a concise story for business purposes. Capable of resolving challenging research issues. Truly multicultural with experience in working closely with people from different countries. Very reliable, efficient, enthusiastic and easy to work with. Looking for an exciting customer insights position in Germany, where I can make data speaking on behalf of customers and convert their voice into customer oriented business decisions.

Overview

17
17
years of professional experience
3
3
Languages

Work History

Customer Insights Consultant

Munich based Freelancer
01.2023 - 01.2024
  • Advised research agencies on extracting data insights for their clients (analysis & reporting)

Data Scientist, Advanced Analytics (Global)

The RepTrak Company
01.2021 - 01.2023
  • Extracted quantitative insights for company’s biggest clients
  • Improved team’s procedures & approaches

Senior Manager (Global, Italy, Denmark)

Reputation Institute
01.2018 - 01.2019
  • Provided analytical support for newly developing global BI tool, shaping data to feed to upgrading database, working closely with developers
  • Delivered insights for company’s syndicated projects
  • Provided exclusive analytical advice for Airbus, Rolex and Swisscom
  • Mentored junior analysts and established effective research function in Denmark

Head of Research & Analytics for France office

Reputation Institute
01.2017 - 01.2018
  • Effectively delivered quantitative projects for the France office (sample planning, questionnaire development, liaising with panel providers and project management duties, data handling and analysis, developing recommendations and advising consulting team)
  • Assembled a new team for the department

Head of Research & Analytics

Reputation Institute
01.2016 - 01.2017
  • Assembled a new team and successfully managed it through the company’s transformation and restructure. No clients were lost and all projects were delivered on time and with consistent quality in spite of a knowledge curve for the newcomers
  • Coordinated a team of 8, liaised with managing directors, developed new processes and structures, provided recruitment and resourcing, mentored and onboarded new staff, first point of contact on all research related topics
  • Member of the Global Research & Analytics Committee including most experienced Research & Analytics members around the globe. The purpose of the Committee was to develop a new methodology, overlook processes and procedures and provide expertise on research topics

Manager, Research & Analytics

Reputation Institute
01.2015 - 01.2016
  • Provided timely and effective support to European offices on all aspects of research projects
  • Effectively managed quantitative and qualitative research projects, including budgeting, questionnaire and sample design, translations, survey programming, data collection, analysis and reporting, liaising with clients, translation agencies, data panel providers
  • Supported a business development team with pricing, methodology, data and other recommendations

Senior Consultant, Research & Analytics

Reputation Institute
01.2014 - 01.2015
  • Successfully delivered research for the company’s clients, including very complex and non-ordinary projects, which resulted in deepening business knowledge about their customers and establishing trustful relationships with the clients
  • Developed a tool to monitor reputational risks
  • Developed models implemented into client’s KPI system and reputation management
  • Developed an approach in linking company’s reputation and its stakeholder’s supportive behaviour
  • Designed an approach to capture stakeholders’ perceptions towards reputational risks
  • Established an effective working relationship across all EMEA, US and Brazil offices
  • Developed a training program for new staff on-boarding across EMEA offices

Senior Marketing Science Analyst

Forethought Research
01.2010 - 01.2013
  • Successfully conducted research for multiple company’s clients, which resulted in their satisfaction and continuation of the relationships
  • Managed and conducted major multilevel longitudinal segmentation study for Australian biggest superannuation fund which resulted in changing their marketing and communication strategy
  • Developed training pack for analysts on segmentation methodology
  • Managed and conducted a major NPD choice study for financial institutions which resulted in introduction of new credit cards
  • Changed and improved choice-based simulator for all choice modelling studies

Senior Analyst to Head of Research Department

The Klein Partnership (TKP)
01.2007 - 01.2010
  • Established an efficient quantitative function for the company using the latest market research methodologies
  • Secured clients for pilot studies, using newly developed methodologies
  • Established trustful relationship with clients and data suppliers
  • Revised and improved company’s proprietary tools
  • Developed new tools based on state-of-the-art methodology
  • Developed and implemented new market research metrics
  • Developed and implemented data cleaning and data quality control procedures

Education

Bachelor of Economics (with Honours) - Statistics and Economics

Southern Federal University

PhD - Economics

Skills

  • Personal

  • soft and respectful leadership style

  • initiative and enthusiastic, as well as being able to inspire and motivate others

  • highly organised and able to plan, prioritise and meet deadlines in a very fast paced environment

  • Collaborates effectively with others

  • a good team player with ability to work independently

  • enjoys the process of work whereas able to complete longitudinal projects

  • problem oriented approach helping to identify and to fulfill clients’/ stakeholders’ real needs

  • strong numerical skills allowing to see story behind the numbers

  • exceptionally attentive to details

  • Technical

  • statistical / data mining tools: SPSS, Python, Sawtooth, Q, LatentGold, Amos, R, Power BI, SQL, VBA

CAREER HIGHLIGHTS

  • Assembled research teams in 3 EMEA offices simultaneously providing research with consistent quality and time.
  • Throughout my career I have developed multiple tools, models, approaches and KPI systems. The developments have made extracting insights more efficient and significantly improved data usability and impactfulness for business.
  • I have established effective working relationships across EMEA, US and Brazil offices, as well as with external partners, which helped to run collaborative projects smoothly and more efficiently.
  • I have developed and executed training programs for all my employers, provided mentoring support for junior team members, which accelerated my colleagues’ onboarding and improved their resultiveness.
  • I have managed and conducted major research projects in Europe and Australia for the biggest companies in the world. The outcomes of the projects have resulted in changing marketing and business strategies, introducing new products or improving their communications.
  • I have conducted research in all major industries such as finance, insurance, retail, pharmaceuticals, automotive, industrial, energy and utilities, telecommunications and FMSG.

Timeline

Customer Insights Consultant

Munich based Freelancer
01.2023 - 01.2024

Data Scientist, Advanced Analytics (Global)

The RepTrak Company
01.2021 - 01.2023

Senior Manager (Global, Italy, Denmark)

Reputation Institute
01.2018 - 01.2019

Head of Research & Analytics for France office

Reputation Institute
01.2017 - 01.2018

Head of Research & Analytics

Reputation Institute
01.2016 - 01.2017

Manager, Research & Analytics

Reputation Institute
01.2015 - 01.2016

Senior Consultant, Research & Analytics

Reputation Institute
01.2014 - 01.2015

Senior Marketing Science Analyst

Forethought Research
01.2010 - 01.2013

Senior Analyst to Head of Research Department

The Klein Partnership (TKP)
01.2007 - 01.2010

PhD - Economics

Bachelor of Economics (with Honours) - Statistics and Economics

Southern Federal University
Anna GorshkovaSR. CUSTOMER INSIGHTS PROFESSIONAL