Anna Iatsenko

Strategy:

• Designing and implementing a compelling community strategy for Dragon Mania Legends, utilizing all possible digital marketing levers & opportunities
• Proactively taking part in the elaboration of the marketing plans for the game, ensuring that all digital marketing & social marketing touchpoints are addressed in the most effective way
• Set & track accurate KPIs to show progression, evaluate ROI & establish proper internal benchmarks
• Proactively identify & propose innovative solutions & projects which will set Dragon Mania Legends apart from direct & indirect competition
• Identify opportunities for Gameloft to craft unique experiences for the game’s players in-game & out-game (e.g contests, community collaborations, platform collaborations etc.)

Community Management:

• Deliver & coordinate the evergreen content plan & coordinate the content creation process for the game
• Track & analyze community & content performance KPIs
• Coordinate the moderation plan
• Developing editorial content to support the community & enrich their experience out-game: patch-notes, blogposts, newsletters, etc.
• Coordinate UGC programs & report on the performance of these initiatives
• Conduct benchmarks & trends observations & be a proactive source of ideation for the Game’s marketing team
  

People Management:
Onboard and grow a new GCM, when arriving to the team, in collaboration with HQ Experts.

Strategic Content Coordination:

• Devised and executed an evergreen content plan, ensuring a consistent and captivating narrative for the games.
• Coordinated the end-to-end content creation process, maintaining a seamless workflow and guaranteeing high-quality deliverables.

Performance Analysis and Reporting:

• Tracked and meticulously analyzed community and content performance KPIs, providing actionable insights for continuous improvement.
• Regularly drafted and shared comprehensive reports, offering valuable data-driven recommendations to optimize engagement strategies.

Moderation and Editorial Development:

• Orchestrated a comprehensive moderation plan for Minion Rush, ensuring a positive and inclusive community environment.
• Developed editorial content beyond in-game experiences, including impactful patch-notes, engaging posts, and more, enhancing the overall user experience.

Content Performance Evaluation:

• Reported on the performance of editorial content, assessing its impact on community engagement and providing insights for future enhancements.

Content Creators Program Management:

• Coordinated the successful execution of the Content Creators Program on Asphalt 8, actively reporting on its performance and leading ongoing initiatives for enhancement.

Reputation Management:

• Effectively managed store reviews, addressing user feedback promptly, and strategically leveraging positive reviews to enhance the games' reputation.

Market Insights and Benchmarking:

• Conducted thorough benchmarks and trend observations, staying abreast of industry developments and utilizing insights for strategic decision-making.

• Development of communication materials (including ADS)
• Content management (internal & external communication channels)
• CRH Group communications support
• SMM (LinkedIn & Facebook)
• Coordination of management events
• Website management & administration
• Coordination of CSR projects
• Cooperation with media (processing of media requests, proactive communications)

• Planning and defining the overall employer branding and communication strategy and participating actively in defining a comprehensive development plan for short and medium terms
• Cooperation with business partners (marketing agencies, graphic designers)
• Close cooperation with other departments of the Company in employer branding campaigns planning and implementation
• Working on employer branding events in order to increase candidates’, employees’ and clients’ loyalty towards the Company
• Brand development, corporate messaging, internal & external relations and campaign management, creation of brochures and other company materials, competition analysis
• Market trends analysis

• Sustainable relationship building with stakeholders, designers, HRs and other leaders
• Creation of the media plan for House of Learning training solutions promotion
• Measurement of the promo campaigns efficiency
• Marketing campaign coordination (making promo spots, development of banners & mails, event planning)

• Leading user acquisition process on different platforms – create and optimize national marketing campaigns (Facebook, Instagram, Google)
• Analyze and monitor performance of ad campaigns
• Interaction with the creative department: the generation of ideas and feedback on the effectiveness of the marketing materials provided
• Search for new schemes to attract customer
• Strategy development and execution with respect to new traffic sources
• Team support on converting raw data into meaningful insights

• Development of accurate and engaging content to communicate internal updates and announcements, newsletters, speeches, broadcast emails and posts and other messages
• Partner with other teams to ensure the internal communication messages align with real intentions and overall communication plans
• Work with relevant teams to write, edit, translate and create engaging content including emails, slide presentations, speeches, posters and other and other more creative formats (such as posters, videos and infographics) that is relevant, and targeted at employees
• Manage the internal communication response to situations which affect departmental perception and reputation
• Support in developing and strengthening external communication with other teams
• Event and administrative support

• Making TV show structure & searching for topics
• Writing and correction of synopses and scripts
• Control of the shooting process & cutting of video materials
• Preparation for the broadcasting

• Building of internal communication system from 0 (corporate magazine and TV, internal portal, informational flow)
• Creation of company external site http://www.nmpp.interpipe.biz/
• Creation and promotion of youth organization GO FORWARD (media support & event planning)
• Learning center ART Business School (concept creation, preparation of brand book, event strategy, POS-materials preparation, media support)
• Social nets moderation
• Corporate events (management from concept till post-info for employees – 30+ events per year)
• Industrial culture (art-objects – from concept till opening event)