MS Office Programs
Anna Marchenko
Berlin
Summary
Strategic marketing manager specializing in integrated B2B and B2C marketing activities. Proven expertise in designing and executing channel and field marketing initiatives, demand generation campaigns, and product marketing strategies. Skilled in driving digital growth and translating complex solutions into impactful market positioning.
Overview
19
19
years of professional experience
4042
4042
years of post-secondary education
4
4
Languages
Work History
B2B Marketing manager
DYM Resources GmbH (Oil and Gas Trader)
01.2024 - 12.2024
- Digital marketing: Managed and optimized digital demand generation marketing activities including homepage improvement, SEO, performance marketing, social media, and email marketing
- Event marketing: Planned and executed conferences and exhibition and events worldwide
- Partnership marketing: Developed and managed relationships with partners, organized campaigns and led mutual activities
- Sales boost: Managed lead generation and CRM nurturing campaigns, developed and prepared content, executed direct mails
- Developed and executed comprehensive marketing strategies, including budgeting, planning, and implementation roadmaps for integrated marketing activities
Marketing Consultant
Freelance
06.2022 - 10.2023
- Business Development: Identified and pursued new business opportunities, established cross selling and upsale activities, implemented CRM and inbound marketing
- Strategical marketing: Created product marketing and sales strategy; segmentation and target audience identifications
- Social media marketing: Built content plan and technical tasks for freelancers; analyzed the efficiency of social media campaigns
- Strategic sessions and workshops facilitation: conducted marketing strategies and supported online and offline workshops as a facilitator
Germany Relocation
Integrated Course
02.2022 - 06.2022
Global Channel Sales and Marketing Manager
NAKIVO LLC, IT and Data Protection
09.2019 - 12.2021
- Partnership development: Nurtured existing partners and supported them to sell more by financing via creating MDF; coordinated co-activities with other technological partners to develop the market (4000 resellers globally, 30 distributors; Growth + 15% annually)
- Field sales and marketing: planned and executed road shows, exhibitions, events, educational seminars and workshops
- Sales and marketing project management: defined project scope, created detailed project plans, and assigned roles; controlled project budgets and timelines; led daily and weekly meetings; proactively identified potential risks; presented project progress and outcomes to internal and external stakeholders
- Conducted regular meetings with the partners and their clients to analyze business cooperation, receive feedback and discuss plans
- Account based marketing: Developed sales opportunities by researching and identifying potential accounts and built account strategy to recruit new partners
Communication and Product Marketing Manager
VELUX A/S (Roof Windows)
01.2011 - 09.2019
- Product marketing: Led product development and market placement by coordinating cross-functional teams, analyzing user needs, and aligning product strategy with business goals to drive market success
- Digital marketing and content management: Planed and executed online campaigns across SEO, social media, and email marketing; implemented inbound marketing with lead nurturing and marketing automation; managed budget allocation for cost-efficient initiatives; and developed content for the corporate website and lead generation landing pages
- E-commerce: Launched an online shop from scratch; Optimized product listings and customer journey, improving user experience and increasing conversion rates.
- Brand communication: Established and managed marketing communication initiatives, including PR, media relations, partnerships with non-commercial and governmental organizations, sponsorships, and internal communications; coordinated client satisfaction tracking and conducted brand awareness research
- Field marketing: Organized partner events, exhibitions, roadshows, and conferences for diverse target groups, along with in-house meetings, partner discussions, educational workshops, and seminars
Sales and Marketing Coordinator
H+H International (Building Materials)
01.2007 - 01.2011
- Digital marketing and Content management: Led digital marketing and content management through SEO/SEM, web activities, database, and email marketing
- Brand management: Developed brand positioning with online/offline campaigns, coordinated public affairs and government relations, and promoted HR branding
- Product marketing: Drove product marketing by segmenting markets, setting pricing, and planning regular sales, including private label strategy and market entry
- Sales and trade marketing: Managed sales and trade marketing by building dealer networks, establishing trade conditions, creating point-of-sale materials, and executing marketing communications
Sales and Marketing Manager
Folkland
09.2005 - 12.2006
- Marketing Communication & Materials: Created and managed corporate marketing materials, including brochures, leaflets, and website content;
- Advertising: Planned and oversaw advertising campaigns across print and digital media to increase market reach;
- Events: Organized and participated in industry exhibitions, driving brand visibility and generating leads;
- Sales & Client Acquisition: Led new client acquisition efforts, successfully negotiating and signing contracts. Conducted product presentations for prospective clients, showcasing key features and benefits.
Education
Certified Agile Marketing Professional -
ICP – MKG
SIC MBA - undefined
Marketing communication
Agile Project manager -
IMPM
Master of Science - Business Management
Kyiv National Economic University
Ukraine 04.2001 - 01.2005
Skills
B2B marketing strategy
Channel marketing
Field marketing
Demand generation
Digital marketing
Growth marketing
Product marketing
Software
Hubspot
ActiveCampaign
ZoomInfo
Apollo
Mailchimp
SiteCore
HootSuite
WordPress
Trello
Jira
Monday
Timeline
B2B Marketing manager
DYM Resources GmbH (Oil and Gas Trader)
01.2024 - 12.2024
Marketing Consultant
Freelance
06.2022 - 10.2023
Germany Relocation
Integrated Course
02.2022 - 06.2022
Global Channel Sales and Marketing Manager
NAKIVO LLC, IT and Data Protection
09.2019 - 12.2021
Communication and Product Marketing Manager
VELUX A/S (Roof Windows)
01.2011 - 09.2019
Sales and Marketing Coordinator
H+H International (Building Materials)
01.2007 - 01.2011
Sales and Marketing Manager
Folkland
09.2005 - 12.2006
Master of Science - Business Management
Kyiv National Economic University
04.2001 - 01.2005
SIC MBA - undefined
Marketing communication
Certified Agile Marketing Professional -
ICP – MKG
Agile Project manager -
IMPM