Anna Pisarek
Berlin
Summary
CRM technology expert with 10+ years expertise specializing in Braze platform implementations and marketing automation. Led cross-functional teams delivering measurable business impact through advanced customer engagement strategies and microservices architecture.
Overview
13
13
years of professional experience
Work history
Senior Tech CRM Consultant
Zalando SE
Berlin
01.2025 - Current
- Architected end-to-end Braze use cases migration, transitioning complex lifecycle messaging campaigns across email and push channels
- Developed sophisticated customer engagement workflows using Liquid for personalized communication
- Established Braze Currents monitoring system for operational KPI tracking and performance bottleneck identification
- Designed comprehensive Braze data taxonomy standards ensuring scalable data consistency
Product Manager Customer Journey
audibene/hear.com
Berlin
05.2023 - 05.2024
- Integrated CRM and MarTech teams into unified customer lifecycle ownership from acquisition to retention
- Orchestrated end-to-end journey optimization spanning performance marketing, conversion-focused landing pages, and Salesforce integration
- Executed hands-on Google Tag Manager configuration and server-to-server tracking implementation
Product Manager CRM
audibene/hear.com
Berlin
05.2022 - 05.2023
- Lead cross-functional engineering team (Java, Frontend, Salesforce, QA) using Agile methodologies
- Architected and maintained comprehensive MarTech ecosystem encompassing automation, lead generation, landing pages, and tracking infrastructure
- Delivered critical Customer Profile Service and Consent Management Service microservices adopted across multiple departments
- Drove OKR ownership, product discovery, and long-term vision planning across technical and business stakeholder groups
- Implemented custom marketing automation workflows enabling sophisticated personalization at scale
- Established comprehensive observability tools and proactive monitoring systems for platform reliability
Lead CRM Manager
Native Instruments GmbH
Berlin
01.2022 - 04.2022
- Project managed global Braze platform implementation collaborating with data, IT, and marketing teams
- Managed strategic vendor relationships with Braze and localization providers driving feature development
- Architected customer segmentation strategy identifying high-value segments through comprehensive data analysis using SQL
- Designed A/B testing framework across email programs optimizing campaign performance and conversion rates
- Managed global CRM budget allocation and performance optimization exceeding established revenue targets
Senior CRM Manager
Native Instruments GmbH
Berlin
01.2017 - 02.2022
- Consolidated fragmented email operations from multiple departments into unified centralized function
- Developed advanced customer segmentation strategies
- Created comprehensive data-driven dashboards and ad-hoc analyses
- Coordinated multilingual global campaign execution
- Partnered with product marketing, BI, and international offices on complex marketing automation projects
- Analyzed customer behaviour patterns resulting in dramatic retention rate improvements through refined segmentation
Senior CRM Manager
Quandoo, Lovoo DaWanda, Zalando
Berlin
06.2012 - 09.2016
- Launched and developed international CRM programs
- Executed campaigns across email, push and in-app channels
- Drove experimentation through A/B testing
Education
Data Analytics Bootcamp
Ironhack
/2024 - /2024
Master of Arts - Cultural Studies
University of Warsaw
BerlinBachelor of Arts - Media Science
University of Warsaw
Skills
- Braze (Fully Certified)
- Liquid
- Python
- SQL
- Agile Frameworks (Scrum,
Kanban)
- CRM and Customer Lifecycle Strategies
- A/B Testing
- Tableau
- JIRA
- Machine Learning
- Git
- Salesforce
- Google Suite
Languages
Polish
Native
English
Proficient (C2)
German
Intermediate (B1)
Spanish
Intermediate (B1)
Timeline
Senior Tech CRM Consultant
Zalando SE
01.2025 - Current
Product Manager Customer Journey
audibene/hear.com
05.2023 - 05.2024
Product Manager CRM
audibene/hear.com
05.2022 - 05.2023
Lead CRM Manager
Native Instruments GmbH
01.2022 - 04.2022
Senior CRM Manager
Native Instruments GmbH
01.2017 - 02.2022
Senior CRM Manager
Quandoo, Lovoo DaWanda, Zalando
06.2012 - 09.2016
Data Analytics Bootcamp
Ironhack
/2024 - /2024
Master of Arts - Cultural Studies
University of Warsaw
Bachelor of Arts - Media Science
University of Warsaw