Anna Reuter

Representing a 78-room luxury boutique hotel

• Direct reporting to the GM
• Professional and disciplinary management of a 3-member sales team, fostering a collaborative and high-performance culture
• Coaching, motivating, and developing the team (individually per employee as well as team training/workshops to increase performance and promote career development through project takeover and development processes)
• Acting as the interface between the Sales, Operations, Revenue, and Marketing departments
• Developing and implementing short-, medium-, and long-term strategies to grow sales and other global business units
• Conducting efficiency analysis of marketing campaigns, gaining insights, and comparing results
• Creating marketing materials, including descriptions, photos, and texts for print and digital use
• Identifying, implementing, and improving sales and marketing strategies, considering the company’s goals, market trends, and costs
• Successfully identifying and penetrating new market segments and consortia, resulting in an increased market share
• Coordinating business travel logistics, ensuring seamless arrangements for the sales team
• Budget planning
• Conducting revenue meetings along with the Revenue Director
• Maintaining current contact with the owners, managing company, global Accor/Ennismore team (SVP level)
• Cooperation and collaboration with Visit Berlin

Representing 4 IHG hotels in Berlin: Intercontinental Berlin, Regent Berlin, Crowne Plaza Potsdamer Platz and Indigo Ku’Damm (1000+ rooms)

Introducing properties to international markets (Corporate and MICE), including:

• UK
• Nordics
• Eastern Europe
• Germany

Key Responsibilities:

• Key Account Management
• Customer Success Management
• Maintaining and developing strong relationships with both existing and potential clients to achieve and maximize individual and team revenue targets and goals (transient, groups, events)
• Managing existing RFP accounts and initiating new global RFPs based on analyses of new/potential accounts and activities in local and international hotel markets, including appointments with representatives to understand further account potential
• Conducting on- and off-site meetings (regular sales calls, site inspections, FAM trips, presentations, promotional events, etc.)
• Creating and developing a comprehensive hotels’ accounts database
• Distributing business among the hotel cluster based on each hotel’s needs and capabilities, resulting in optimized revenue distribution
• Collaborating closely with the global IHG team and other IHG hotels, as well as with Visit Berlin, to enhance market reach and effectiveness
• Participating in international exhibitions and forums such as TMS, M&I, Nordic MICE Summit, All About People, Be Our Guest, Micebook, WTM London, etc.
• Exploring and successfully developing the Nordic market from scratch, resulting in a significant increase in bookings
• Leading the entire sales process, from researching and exploring the market to closing deals and maintaining accounts

Luxury and Lifestyle Manager, Brand Ambassador representing The Regent Berlin (195 rooms) for top accounts in the luxury travel segment worldwide

• Acquisition of new customers from the luxury segment, focusing on markets (DACH, US, Canada, UK, Central Europe)
• Relationship management of existing and new customers, luxury travel communities, luxury travel agencies, and travel advisors
• Maintaining constant close contact with the global IHG Luxury and Lifestyle office
• Regular contact with Visit Berlin, participation in Premium-Seule meetings
• Serving as the main contact person for luxury consortia (Virtuoso, Signature, Internova, AmEx FHR, Ensemble, Traveller Made)
• Creative development of marketing strategies to attract both travel advisors and travelers
• Participating in the development of the rate structure and revenue policy of the hotel
• Conducting on- and off-site meetings, sales calls, site inspections, FAM trips, entertainment, and promotional events
• Participating in international exhibitions and trade shows such as Virtuoso Travel Week, Virtuoso Forum, Signature Travel Members Conference, ILTM, Pure Luxury, Loop, WTM London, etc.
• Participating in IHG Luxury and Lifestyle Roadshows
• Regularly updating the property’s profile on agencies’ platforms and websites
• Creating and developing a hotel accounts database (1000+ contacts)
• Member of the European IHG Luxury Leisure Experts Club

Representing 4 Marriott Hotels in Moscow: Marriott Royal Aurora, Marriott Grand Hotel, Marriott Tverskaya, Renaissance Monarch (1000+ rooms)

• Distributing the volumes according to hotels’ needs, segment and accounts’ value;
• Managing and developing Sport segment:

- Collaboration with International Ice Hockey Federation in terms of International Hockey WorldCup 2016)

- Collaboration with FIFA Organizing Committee and Byrom/MATCH Accommodation in terms of International Football WorldCup 2018)

• Maintaining top-accounts (Government segment, Pharmacy, Banks & Finance, Retail, MICE agencies, Luxury brands etc)
• Sourcing and managing new relationships in new and existing markets to achieve individual and team revenue targets and goals (transient, groups, events)
• Managing existing RFP accounts, initiation of new global RFPs based on the analyses of new/potential accounts and activities on local hotel market, and appointments with the local representatives to understand further account potential
• On- and off-site meetings
• Initiation, managing and control all business requests (events, conferences, meetings, groups, yearly contracts, RFPs) to achieve and maximize the revenue target
• Creating and developing hotels’ accounts Database
• Coaching sales managers and coordinators to conduct large events (top level forums and international conferences)
• New staff initiation and training

Test Events 2013:

- World Cup Ski Racing

- World Cup Short Track

- Championship of Russia in Cross-Country Skiing and Biathlon

- World Cup Snowboard Stage

- World Cup Freestyle

- World Cup Final Alpine Skiing

• Accommodation, transport services, logistics, catering, and arrival & departure services for teams and sports federations at Rosa Khutor venue in Mountain Cluster
• Collaboration with teams and sports federations
• Collaboration with hotels and venue team leaders
• Senior client group manager (press support supervisor) during the Olympic and Paralympic Games in 2014

Winter Olympic Games 2014:

• Accommodation and transport services for client group Media (1500+ companies) including Thomson Reuters, Associated Press, EPA, ABC News, USA Today, CNN, The Times, Yahoo, Getty Images, TASS, Press Service of the President of RF, etc.
• Monitoring hotline for client group Media
• Development and coordination of accommodation agreements, financial control
• Collaboration with hotels and clients, VPCO X/Cs, and V/Cs
• Monitoring construction of hotels and apartments, analyzing pre-opening plans
• Managing FAM trips for press companies
• Development of training materials for volunteers
• Training of temporary staff
• Managing a department of 50+ people

• Conferences, Exhibitions, Workshops up to 700 guests
• Banquets, Weddings up to 450 guests
• Events with the participation of celebrities (new films presentations, press conferences, awarding)
• Maintaining top-accounts (Banks, Luxury Fashion Brands, Entertainment, Government, Oil and Gas, Embassies, etc.)
• Managing a variety of projects at one time (up to 4 during the day, minimum 15 per month)
• Initiation, managing, and control of all requests (events, conferences, meetings, groups+events)
• Creation of new projects (outside catering, new banquet menu)
• Managing finances and budgets
• Staff recruitment and training
• Acting Catering Sales Director.

• Pre-opening and soft-opening procedures
• Weddings, Banquets up to 250 guests
• Conferences up to 500 guests
• Outside Catering up to 250 guests
• New client research
• Taking part in the development of internal software (LORIS)
• Creation of new projects in catering segment (Wedding packages, Conference packages, special offers, outside catering, taking part in the creation of banquet menu)
• Managing finances and budgets
• Staff recruitment and training
• SOPs development
• Acting Catering Sales Director
• Nominated as the best employee of the quarter.

• Pre-opening and soft-opening procedures
• Business and leisure events
• Group accommodation (business travelers, musical bands, and tourists)
• Identifying, escalating, and solving clients' problems with any company matter
• Providing visa support for foreign tourists, reservation of hotels, transfers for groups and individual tourists, invoicing, preparing price and menu offers
• Experienced in dealing with Touristic companies, Embassies, Aviation companies, etc
• Honored as the best employee of the month
• Honored as 'Miss Hospitality'.

• Business and leisure events
• Outside catering
• Twice honored as best employee of the month
• Staff recruitment and training
• Cross-Trainings (Reservations, Housekeeping, Restaurant, Kitchen, Banquet Department)
• Acting Catering Sales Manager
• Acting FO Supervisor
• Acting “Delighted to Serve” Service Manager