Anne Cirkel
Nürnberg,BY
Summary
Dynamic marketing leader with a proven track record at Siemens Industry Software, driving brand awareness through strategic campaigns and cross-functional collaboration. Skilled in team leadership and decision-making, I leverage data-driven insights to optimize marketing efforts, enhancing reputation and visibility in competitive markets.
Professional leader with executive experience ready to drive impactful change. Proven ability to implement strategic initiatives and enhance operational performance. Valued for collaborative team leadership and adaptability to evolving business needs.
Overview
26
26
years of professional experience
Work History
Vice President Brand Marketing
Siemens Industry Software GmbH
04.2023 - Current
- Cultivated strong relationships with key stakeholders to promote collaboration and long-term success to improve Siemens Digital Industries brand awareness.
- Led cross-functional teams for the successful completion of major projects such as one unified DI story, Hanover Fair, and thought leadership projects.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
Senior Director of Marketing
Siemens Industry Software, Inc
04.2017 - 03.2023
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Evaluated market trends to identify new opportunities for thought leadership and reputation marketing.
- Led cross-functional teams to execute successful product launches and promotions.
- Implemented data-driven decisions to optimize marketing efforts. Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns and to maximize return on investment.
- Continually maintained and improved company's reputation and positive image in markets served.
Senior Director of Marketing
Mentor Graphics, Inc.
09.1999 - 03.2017
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Established strong relationships with key industry influencers, resulting in increased visibility and reputation.
- Utilized market research insights to refine target audience segmentation and enhance messaging efficacy.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Continually maintained and improved company's reputation and positive image in markets served.
Education
MBA - Marketing, Economics, Metallurgy
Technical University
AachenSkills
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
Awards
DATE Fellow 2014
ACM Special Achievement Award 2015
IEEE Special Achievement Award 2016
Marie Pistilli Women in Electronic Design Award 2018
Timeline
Vice President Brand Marketing
Siemens Industry Software GmbH
04.2023 - Current
Senior Director of Marketing
Siemens Industry Software, Inc
04.2017 - 03.2023
Senior Director of Marketing
Mentor Graphics, Inc.
09.1999 - 03.2017
MBA - Marketing, Economics, Metallurgy
Technical University
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