Summary
Overview
Work History
Education
Certification
Software
Timeline
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Annekatrin Zywietz

Summary

Accomplished Principal Contract Manager with a proven track record at HubSpot, adept in contract negotiation and stakeholder management. Excelled in building strategic partnerships and driving customer retention, evidenced by successfully managing 100+ customer renewals monthly. Demonstrated leadership in guiding teams across APAC and the US, enhancing process efficiency and cross-collaboration.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Principal Contract Manager - Strategic Accounts

HubSpot
11.2024 - Current
  • New team focusing on strategic accounts only
  • Handling DACH and UK/I customers
  • Negotiating complex high value contracts, MSA and DOA's
  • Establishing processes and awareness for the strategic accounts team globally
  • Tight collaboration with internal teams to provide seamless customer experience during contractual processes
  • Analyzed and solved multi-faceted problems that effected executive leaders and business initiatives

Senior Contract Manager

HubSpot
10.2022 - 10.2024
  • Handling DACH corporate and strategic accounts
  • Negotiating and finalizing complex high-value contracts with customers and partners
  • Driving customer retention and growth during the customer lifecycle by collaborating with internal stakeholders
  • Collaborated with cross-functional teams to resolve contract disputes and achieve mutually beneficial outcomes for all parties involved
  • Conducting regular contract performance reviews and risk assessments with the Customer Success Teams to identify potential issues and develop strategies for mitigation

Team Lead Contract Management

HubSpot
04.2022 - 04.2023
  • Program for top performers
  • Led and supported a team of contract managers in APAC and in the US
  • Conducted regular training sessions for team members on contract compliance, negotiation tactics, and risk assessment
  • Driving programmatic initiatives to improve process efficiency and cross-collaboration
  • Conducting regular 1:1's and growth assessments
  • Support managers in building reports and analyzing team performance

Renewal Manager

HubSpot
01.2020 - 04.2022
  • Successfully managed a portfolio of 100+ customer renewals monthly
  • Conducted regular check-ins with customers to address concerns and ensure satisfaction, resulting in increased customer loyalty
  • Collaborated cross-functionally with sales, customer success, and product teams to identify upsell opportunities and drive revenue growth
  • Implemented a streamlined renewal process, reducing manual work and improving efficiency
  • Analyzed retention metrics and trends to develop targeted strategies for at-risk accounts, leading to a decrease in churn rate

Associate Inbound Growth Specialist

HubSpot
11.2020 - 12.2020
  • Taking over Account Executive tasks
  • Conducting Inbound Growth Assessments with prospects and leads
  • Supporting with Demo requests

Principal Business Development Representative

HubSpot
03.2019 - 10.2019
  • BDR activities with a higher target on MRR and meetings delivered
  • Improved the discovery call by focusing on value selling, active listening, and challenger sale

Business Development Representative

HubSpot
10.2018 - 02.2019
  • Proactive Managed accounts by developing a process to prospect and qualify businesses through email, calls, and social media
  • Collaborated with Sales Representatives to develop and implement successful prospecting strategies
  • Consulted with companies on their potential for inbound marketing and improved sales processes
  • Developed a strong business acumen and structural knowledge of prospects’ operations
  • Led discovery meetings to solve miscellaneous prospect challenges and barriers

Inbound Sales Coordinator

HubSpot
11.2017 - 09.2018
  • Handled a high volume of inbound calls and chats
  • Qualified businesses through research, goal assessment, pain points, and current and future strategy, timeline, budget, and passed detailed synopsis of the conversation for demo setup
  • Consulted prospects on how to grow their business through the inbound methodology

Business Development Representative

Freshworks
01.2017 - 08.2017
  • Working student
  • Planning and executing all steps of sales pipeline generation for DACH market

Education

Bachelor of Science - Communication and Media Management

University of Europe for Applied Sciences
Berlin
11-2017

Semester Abroad -

Universitat Autònoma de Barcelona
Barcelona
05-2016

Certification

Sandler Sales Methodology Immersion Program Sandler October 2021


Emerging Leaders Program HubSpot

  • programme is designed to develop future leaders
  • components of effective leadership, and how this can be incorporated into growth goals
  • includes topics centered on Enterprise Value, Team Value and My Value

Software

HubSpot
Salesforce
Front
Looker

Timeline

Principal Contract Manager - Strategic Accounts

HubSpot
11.2024 - Current

Senior Contract Manager

HubSpot
10.2022 - 10.2024

Team Lead Contract Management

HubSpot
04.2022 - 04.2023

Associate Inbound Growth Specialist

HubSpot
11.2020 - 12.2020

Renewal Manager

HubSpot
01.2020 - 04.2022

Principal Business Development Representative

HubSpot
03.2019 - 10.2019

Business Development Representative

HubSpot
10.2018 - 02.2019

Inbound Sales Coordinator

HubSpot
11.2017 - 09.2018

Business Development Representative

Freshworks
01.2017 - 08.2017

Bachelor of Science - Communication and Media Management

University of Europe for Applied Sciences

Semester Abroad -

Universitat Autònoma de Barcelona

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Annekatrin Zywietz