ANUPRIYA PANDIT

Developed and implemented a comprehensive brand strategy resulting in a 100% increase in customer base and achieving a 44% customer retention rate.

· Led media strategy, brand communication, proposition development, and managed campaigns across all channels (ATL, TV, BTL, Digital), resulting in a 16% point increase in brand consideration.

Led innovation programs, creating launch strategies for 20 new products and 2 additional categories resulting in a four-month net sales volume boost of 100%.

Achieved a 50% increase in social media engagement by implementing targeted influencer marketing, creating engaging content, and applying effective digital marketing strategies

· Orchestrated annual brand planning, aligning stakeholders to boost brand awareness and equity, increasing market share by 35%.

· Drove revenue growth from INR 6.3 bn to INR 11.3 bn, achieving a 22.5% CAGR.

· Led digital marketing across POE touchpoints (social media, SEO, SEM, influencer campaigns, content creation, and e-commerce), with 100% increase in online traffic and website sales.

· Developed and executed product portfolio strategy, focusing on price and margin management to ensure profitability.

· Conducted comprehensive studies on Brand Equity, Usage & Attitude, Product Portfolio Effectiveness, and Campaign & Celebrity Impact.

· Managed a team of 5 to oversee strategic communication, creative campaigns, and media planning for e-commerce.

· Led celebrity and influencer campaigns across social media, OTT, print, and TV, driving engagement through mid and lower funnel touchpoints.

· Launched 5 new categories (fashion, sports, streetwear), redefining market trends and creating a new brand identity.

· Achieved the top-selling footwear brand status on Amazon and Flipkart

· Managed the INR 3bn Masala category, overseeing strategic direction and a .55bn marketing budget.

· Led new product launches and rebrands, boosting sales by 10% through impactful brand communication.

· Integrated consumer research into product strategies, improving margins by 5%.

· Drove packaging redesigns for MTR Masalas and launched Laban confectionery in India.

Managed UB's Brand Custodian role for the INR 50Bn strong beer category.

Developed and executed 1.3bn marketing budget for global brand objectives.

Led major campaigns (Octoberfest, IPL, MTV Bollyland, F1 Racing, Sunburn) and drove brand repositioning to increase market share by 8%.

Led the planning and execution of packaging development initiatives for various products, notably overseeing the successful re-launch and strategic repositioning of Kingfisher.

Enhanced Kingfisher's social media impact through the creation of captivating content, leading to a 30% growth and exceeding 7 million followers.

Launched 3 digital properties on YouTube and successfully redefined the communication strategy.

· Led business strategy development, systems implementation, and media management.

· Collaborated with blogger influencers for product launches and reviews.

· Launched digital campaigns, reducing CPA by 20%.

· Repositioned and relaunched Mederma, increasing market penetration by 50%.

· Introduced Revlon hair color to the mass market, driving 25% revenue growth

· Monitored product penetration and led strategy implementation across nationwide bank branches.

· Conducted market research and analysis to support strategic decisions.

· Developed campaigns for HNI clients and improved ECS return process from 16% to 2%.

· Reduced FTNR rate from 20% to 5% through effective process improvements.