Apeksha Harihar
Offenbach am Main
Summary
A digital marketer with 5+ years of professional experience with a Bachelors in Mass Communication with a passion for Social Media Marketing. Skilled in Photoshop, Canva, Microsoft Office, Video Editing and Wordpress website building. A published writer in online and offline space. An eagerness to grow, willingness to learn and a thorough professional.
Overview
14
14
years of professional experience
3
3
years of post-secondary education
Work History
Vertriebsassistentin / Sales Assistant
Tebu Bio
10.2023 - 04.2024
- Working to contribute to Life Science facilitating industry in the Sales department in Germany
- Opportunity Management on Microsoft 365 CRM
- Customer Engagement
- Prospecting and Database Management
- Order Processing
- Customer Communication
- Technical Support Collaboration
- Logistics and Support.
Digital Marketing Manager
Media Kanzlei
03.2023 - 10.2023
- Use of Hubspot tool on the website to create a Marketing/ Sales funnel though lead generation on the company website
- Transformed the company website for better UI/UX
- Migrated from Redaxo to Wordpress CMS
- My daily job enatails content planning and writing unique content after keyword research for driving organic SEO traffic from Google search
- Writing Press Releases/Case Studies
- Social Media Marketing - designing and creating content on Instagram and Facebook brand pages using Canva, MetaSuite, Buffer
- Video Editing, creating content for Youtube, Tiktok and website.
Freelance
Fivver
06.2021 - 12.2022
- SEO optimized content for websites, blogs and newsletters
- Video Editing and scripting
- Design projects using Photoshop
- Cryptocurrency day trading.
Founder
Made in India
01.2019 - 02.2021
- I created my own brand - Made in India and set up a food truck in Eschborn, to serve daily Indian lunch to office goers
- I ran it succesfully untill it had to shut due to the Pandemic.
Parental Leave
08.2017 - 12.2019
Digital Marketing Consultant
SuperMoney (GetClarity Fintech Services Pvt Ltd)
01.2017 - 05.2017
- A 6 month project, building digital communication strategy for the brand on digital and social media platforms
- Creating a content plan for the blog
- Devising a communication plan after discussion among teams internally regarding highlighting competitor advantage, brand USP and core value.
Content Head & Digital Marketer
Social Samosa
03.2013 - 01.2017
- PMO Operations
- Content
- Analyzing brand campaigns on social media platforms, writing case studies and reporting B2B social media tool reviews
- Ideating, writing and pitching branded content for top brands
- Good understanding of Social media tools
- Working closely with digital agencies
- Building a team of freelancers
- Marketing
- Analyzing traffic growth using Google analytics
- Attending press events and networking
- SEO optimizing publication content
- Running social media campaigns
- Supervising our marketing content on brand social media platforms with the help of various tools
- Communication Manager
- Manage internal and external communication of the agency
- Bring media coverage for the agency among various publications, blogs and brand social media platforms
- Monitor media coverage, identify profiling opportunities for the CEO and network with members of media
- Identifying public speaking opportunities for the CEO
- Write award winning case studies
- Building video case studies, info graphics and social media creatives, while working closely with the design team.
Brand Comm Executive
Sushil Finance
07.2011 - 01.2012
- Relationship building and networking with Media
- Researching, writing and distributing press releases to targeted media
- Analyzing and evaluating media coverage
- Attending and promoting client events to the media
- Working closely with the Brand Head to build social media campaigns, create video content and engage audience on social platforms.
Intern
Cross Section Media
06.2010 - 08.2010
- Completed three months internship at Travel Trends Today, Cross Section Publication with fifteen bylines
- Responsible for: writing news articles, feature stories, and attend press conferences.
Education
Bachelors in Mass Media & Communication -
Jai Hind College
04.2007 - 05.2010
Skills
Communication Skills
Personal Information
Date of Birth: 01/03/1989
Languages
English
Bilingual or Proficient (C2)
German
Intermediate (B1)
Timeline
Vertriebsassistentin / Sales Assistant
Tebu Bio
10.2023 - 04.2024
Digital Marketing Manager
Media Kanzlei
03.2023 - 10.2023
Freelance
Fivver
06.2021 - 12.2022
Founder
Made in India
01.2019 - 02.2021
Parental Leave
08.2017 - 12.2019
Digital Marketing Consultant
SuperMoney (GetClarity Fintech Services Pvt Ltd)
01.2017 - 05.2017
Content Head & Digital Marketer
Social Samosa
03.2013 - 01.2017
Brand Comm Executive
Sushil Finance
07.2011 - 01.2012
Intern
Cross Section Media
06.2010 - 08.2010
Bachelors in Mass Media & Communication -
Jai Hind College
04.2007 - 05.2010
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