Arne Bradshaw
Head of Product Management
Dubai
Summary
Experienced international sales and marketing professional in the premium automotive sector, with over a decade of expertise in product management, pricing strategy, and market development across the Middle East, Asia, and Europe. Proven ability to lead complex projects, manage multicultural stakeholder relationships, and deliver business results in dynamic environments.
Overview
14
14
years of professional experience
16
16
years of post-secondary education
2
2
Languages
Work History
Head of Product Management
Audi Middle East
Dubai
06.2024 - Current
- Leading product strategy, pricing and lifecycle management for Audi across the Middle- and Near East region
- Led cross-functional teams to define product vision and strategy, ensuring alignment with market trends and customer needs.
- Developed and managed product roadmaps, prioritizing features based on user feedback and business objectives.
- Conducted market research and competitive analysis to identify opportunities for innovation and growth within the automotive industry.
- Mentored junior product managers, fostering a culture of continuous improvement and professional development within the team.
- Engaged with stakeholders to gather requirements and translate them into actionable product specifications for development teams.
- Managing market-specific product planning, homologation processes, and launch coordination
- Aligning with global headquarters while tailoring product portfolios to local market demands
Fleet Sales Manager (Middle East / Near East)
AUDI AG
Ingolstadt
08.2022 - 05.2024
- Oversight of fleet sales strategy and execution across key emerging markets
- Liaising with international importers and key accounts
- Developed and implemented strategic sales plans to expand fleet sales channels, resulting in increased market share within targeted segments.
- Conducted market analysis to identify emerging trends and opportunities, allowing for proactive adjustments to sales strategies that aligned with customer needs.
- Oversaw inventory management processes for fleet vehicles, ensuring optimal stock levels and timely deliveries to meet client demands effectively.
Product & Pricing Sales Overseas
AUDI AG
Ingolstadt
09.2017 - 05.2024
- Responsible for different markets in the Middle- and Near East region as well as Vietnam and Indonesia
- Managed regional pricing strategies and model planning
- Worked closely with product marketing teams to align portfolio strategies
Market Support Sales Overseas
AUDI AG
Ingolstadt
09.2015 - 04.2018
- Provided operational and strategic support to regional offices and importers
- Coordinated sales performance analysis and regional KPIs
Product Marketing Intern (Graduation Internship)
Automobili Lamborghini S.p.A.
Sant'Agata Bolognese
02.2015 - 08.2015
- Supported global marketing campaigns and product lifecycle planning
- Assisted in the development and execution of marketing campaigns to enhance brand awareness and product positioning in luxury automotive markets.
- Conducted market research and competitor analysis to inform product strategy and identify emerging trends within the automotive industry.
- Collaborated with cross-functional teams to create compelling marketing content, including brochures, digital ads, and social media posts tailored for target audiences.
Sales Management B-Series (Internship)
AUDI AG
Ingolstadt
08.2013 - 12.2013
Student Employee – Risk and Internal Control / Compliance
Siemens AG
Duisburg
09.2012 - 08.2013
Sales Manager Export (JLR, Bentley, MINI)
Arden Engineering GmbH
Krefeld
02.2011 - 07.2011
Education
BBA - International Business & Management Studies
Fontys International Business School (FIBS)
Venlo (Netherlands) 05.2011 - 07.2015
Graduation Certificate - Automotive Management Assistant
Vocational Training Program
Grevenbroich (Germany) 08.2008 - 01.2011
High School Diploma -
Gymnasium Fabritianum
Krefeld (Germany) 05.1998 - 06.2007
Skills
- Microsoft Office: Word
- Microsoft Office: Excel
- Microsoft Office: PowerPoint
- Microsoft Office: Outlook
- Product vision
- Product marketing
- Pricing strategy
- Product performance metrics
- Product lifecycle management
- Competitive intelligence
- Team leadership
International Experience
- Automobili Lamborghini S.p.A., Sant’Agata (Italy), Feb 2015 - Aug 2015 -> Bachelor’s Internship
- Douglas College, Vancouver (Canada), Jan 2014 - Jul 2014 -> Minor Studies Abroad
- Owen J. Roberts High School, Philadelphia (USA), Apr 2004 - May 2004 -> School Exchange Student
Projects And Achievements
- Lead: Pilot Mini Service Consultancy @ FIBS
- Project Management Experience at Siemens and FIBS
- Finisher of multiple international marathons: Vancouver (2014), Rome (2015), Barcelona (2016), Hamburg & NYC (2017), Cologne & Munich (2018), Frankfurt & Berlin (2019)
Personal Information
- Nationality: German
- Date of Birth: 23/02/1988
- Marital Status: Married
- Number of Children: 2
Interests
- Travelling
- Fashion
- Mountainbiking
- Running (Marathon)
- Football
- Good Music
Timeline
Head of Product Management
Audi Middle East
06.2024 - Current
Fleet Sales Manager (Middle East / Near East)
AUDI AG
08.2022 - 05.2024
Product & Pricing Sales Overseas
AUDI AG
09.2017 - 05.2024
Market Support Sales Overseas
AUDI AG
09.2015 - 04.2018
Product Marketing Intern (Graduation Internship)
Automobili Lamborghini S.p.A.
02.2015 - 08.2015
Sales Management B-Series (Internship)
AUDI AG
08.2013 - 12.2013
Student Employee – Risk and Internal Control / Compliance
Siemens AG
09.2012 - 08.2013
BBA - International Business & Management Studies
Fontys International Business School (FIBS)
05.2011 - 07.2015
Sales Manager Export (JLR, Bentley, MINI)
Arden Engineering GmbH
02.2011 - 07.2011
Graduation Certificate - Automotive Management Assistant
Vocational Training Program
08.2008 - 01.2011
High School Diploma -
Gymnasium Fabritianum
05.1998 - 06.2007
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