Artem Horbach

Mission: Lead digital strategy and transformation of online automotive spare parts sales while steering the company through a period of crisis and organizational change.

Main Responsibilities:

• Define and implement digital sales strategy for automotive spare parts.
• Manage sales performance across online channels and marketplaces.
• Negotiate contracts with marketplaces and logistics partners. Optimize cost base.

Achievements:

• Stabilized operations and employee engagement during restructuring.
• Directed successful migration to a new ERP system.
• Sales Growth:
  Doubled sales immediately after ERP go-live.
  Tripled revenues by Q3 2024.
  Increased marketplace performance: +120% sales on Top-1 MP, +300% sales on 07ZR and Daparto.
• Introduced new pricing policy and financial controls, improving margins.
• Logistics Optimization:
  Negotiated -17% tariffs with DPD.
  Secured -40% on international DHL deliveries.
  Signed new strategic contract with GLS.
• Rebuilt supply chain processes, reducing bottlenecks and securing availability.
• Provided motivation and psychological support to teams during crisis.

Main Responsibilities:

• Develop and execute digital commerce strategy.
• Lead e-commerce team and cross-functional cooperation (IT, Marketing, Sales).
• Manage P&L for online sales and expand marketplaces.

Achievements:

• Built a PIM system for digital assets, cutting update time by 40%.
• Transformed e-sales into the most profitable channel (2021–2022).
• Signed two strategical partners: Rozetka, Glovo Spain
• Set industry benchmark for digital content standards.
• Managed inventory control processes for seamless order fulfillment and customer satisfaction.

Main Responsibilities:

• Establish e-commerce sales channel from zero.
• Manage digital accounts and contracts with leading partners.
• Support NPD launches and digital marketing campaigns.

Achievements:

• Launched company’s first e-commerce channel in Ukraine.
• Negotiated profitable national contracts with major e-com partners.
• Delivered double-digit revenue growth through digital channel through Brick 'n' Click retail

Main Responsibilities:

• Manage national retail accounts (Fozzy Group, REWE Group).
• Negotiate annual contracts and commercial terms.
• Monitor P&L and align promotions with trade partners.

Achievements:

• Secured long-term profitable agreements with top national retailers.
• Strengthened Energy Drinks category visibility and in-store execution

Main Responsibilities:

• Manage key regional retail chains and distributors.
• Ensure profitability of accounts and execute commercial terms.
• Monitor market dynamics and competitors.

Achievements:

• Increased market share by +22% in managed chains 2018 vs 2019
• Reduced bad debt by 25%.
• Expanded distribution by 2 new networks in Western Ukraine.
• Collaborated with cross-functional teams to optimize sales operations and realize revenue growth.

Main Responsibilities:

• Manage sales with Metro, Fozzy, and major petroleum partners.
• Develop account strategies and ensure profitability.
• Execute joint marketing activities within agreed budgets.

Achievements:

• Achieved +18% revenue growth Metro C&C (2017–2018).
• Developed a resale strategy for products with appropriate shelf life through top-tier partners, resulting in a 22% reduction in expired product disposal nationwide in H1 2018

• Area Sales Manager (Key Accounts & Traditional Trade) – Delivered consistent volume growth and improved trade execution.
• Key Account Executive / RED Project Manager – Launched Right Execution Daily (RED) program, improving compliance on market
• Business Developer – Exceeded sales targets, distribution Coca Cola brands
• Merchandise Supervisor - Improved shelf share and visibility, promoted for strong performance.
• Merchandiser – realisation of the company's product display in a trusted territory