Summary
Overview
Work History
Education
Languages
Timeline
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Arul Alexander Arockia

Growth & Revenue Strategy | Consumer Tech
Berlin

Summary

Business leader with 9+ years of experience driving global revenue growth, developing data-driven pricing and promotional strategies, and leading cross-functional teams across 50+ markets. Proven ability to implement scalable solutions that drive user acquisition (B2C) and revenue growth (B2B), with a track record of €100M+ in yearly incremental revenue impact.

Overview

9
9
years of professional experience
7
7
years of post-secondary education

Work History

Director, Global Pricing & Promotions

Audible
12.2023 - Current
  • Led a cross-functional team, including five project managers reporting directly to me, to plan and implement four global promotional campaigns, resulting in over 40% incremental acquisition and generating $100M+ in yearly incremental revenue.
  • Piloted variable promotional campaigns using ML models in EU markets, leading to up to a 10% increase in average LTV per user.
  • Scaled the implementation of anti-gaming segmentation to six marketplaces across America and Europe.

Director, Pricing & Promotions- EU

Audible
06.2022 - 12.2023
  • Led a cross-functional team, including three project managers reporting directly to me, to plan and execute eight major promotional campaigns, resulting in over 40% incremental acquisition and increased per-user lifetime revenue compared to previous years.
  • Developed a comprehensive testing framework in collaboration with the Conversion Rate Optimization and marketing teams to enhance campaign effectiveness.
  • Recognized as an Outstanding Performer, ranked in the top 20% of employees during the first year for delivering impactful results.

Global Head of Commission Revenue

Delivery Hero
01.2021 - 06.2022
  • Led a team of one senior manager, one project manager, and two senior analysts to drive global vendor revenue and pricing strategy (B2B) across 50+ markets, resulting in significant revenue growth and market penetration.
  • Conceptualized and piloted tiered pricing models for vendors in three key markets, improving pricing flexibility and profitability, with
  • Developed and implemented a competition- and supply gap-based pricing algorithm, optimizing discounting strategies across all markets.
  • Defined pricing segments, established pricing levels, and created clear approval and process guidelines to ensure consistency and operational efficiency.
  • Recognized with an Outstanding rating, awarded to the top 10% of employees in the 2021 annual performance appraisals.

Senior Manager/Manager, Global Ad Tech- Commercial

Delivery Hero
10.2018 - 12.2020
  • Played a key role in increasing Ad Sales revenue from €110M to €180M in one year.
  • Conceptualized and launched three advertising products in 20+ countries, contributing to €40M+ in annual revenue.
  • Created and implemented a global commission framework based on restaurant categorization, market share, and supply penetration in 30+ key markets.
  • Business manager responsible for strategy, pricing, and performance management of group revenue targets across 40+ countries.

Manager/ Senior Analyst, Business Analytics

Delivery Hero
6 2017 - 9 2018
  • Owned global projects for Bad User Experience & Bad Buyer Experience.
  • Improved customer retention & conversion by identifying and reducing issues in the user journey.
  • Successfully built and scaled user retention framework using logistic regression to 10+ key markets (accounting for 70% + group revenue) in 12 months.
  • Platforms/Tools: Amazon Redshift/ Google Bigquery/ Tableau/ Python- Jupyter.

Manager/Associate Digital Marketing & Analytics

foodpanda
04.2015 - 11.2016
  • Launched multiple campaigns leading to significant order volume increases and improved marketing ROI.
  • Gained foundational knowledge in Marketing Strategy evaluation, Customer Segmentation & Behavioral Analysis.

Education

MBA - General Management

Indian Institute of Management
Ahmedabad
06.2013 - 03.2015

BE - Mechanical Engineering

PSG College of Technology
Coimbatore
07.2008 - 05.2013

Languages

English - Full Professional
Advanced
German - Basic (A2)
Elementary

Timeline

Director, Global Pricing & Promotions

Audible
12.2023 - Current

Director, Pricing & Promotions- EU

Audible
06.2022 - 12.2023

Global Head of Commission Revenue

Delivery Hero
01.2021 - 06.2022

Senior Manager/Manager, Global Ad Tech- Commercial

Delivery Hero
10.2018 - 12.2020

Manager/Associate Digital Marketing & Analytics

foodpanda
04.2015 - 11.2016

MBA - General Management

Indian Institute of Management
06.2013 - 03.2015

BE - Mechanical Engineering

PSG College of Technology
07.2008 - 05.2013

Manager/ Senior Analyst, Business Analytics

Delivery Hero
6 2017 - 9 2018

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Arul Alexander ArockiaGrowth & Revenue Strategy | Consumer Tech