Ashley Childe
Dusseldorf,Germany
Summary
Program Manager with 15+ years of experience leading creative, UX, and marketing initiatives for global brands including Google and Intel. Proven ability to drive cross-functional collaboration, deliver large-scale digital experiences, and manage global campaigns from concept to launch. Skilled in design operations, stakeholder management, and agile program delivery.
Overview
1
1
Certification
16
16
years of professional experience
Work History
Freelance Director – Digital Strategy & UX
Self-employed
Dusseldorf, Germany
02.2019 - Current
- Produced cross-channel digital marketing assets. Work included: product app development, VR content, website and mobile development, online advertisements, email marketing, creative design, video production, and product & marketing collateral.
- Led full management of client projects with external vendors to ensure deliverables are met, and project is completed on time and within budget.
- Led projects from inception to completion; including scope development, strategy, design, UX, development, financial tracking, and budget management.
- Managed Research Specialists, Designers, SEO specialists, Copywriters, Developers, and Videographers on large scale projects.
Marketing Program Manager
Google
San Francisco, CA
11.2017 - 01.2019
- Drove large-scale marketing initiatives and online strategic planning for the Google Fiber website.
- Led cross-functional projects with UX, Design, Engineering, Product, Marketing, Retail, Inside Sales, Legal, Privacy, and Security.
- Led scoping, requirements gathering, project prioritization, resource coordination, and technical execution with Google Engineers.
- Developed efficient workflows with external design agencies, including formalized research, creative brief, and review processes.
- Defined online performance metrics, analyzed results, and provided ongoing creative recommendations to Google's management team.
- Managed vendor partnerships and contract agreements.
Senior Project Manager
Intel
San Francisco, CA
01.2017 - 11.2017
- Managed large scale global marketing campaigns through strategy, UX, design, development and deployment.
- Led the global redesign of Intel’s company intranet serving 100K+ employees.
- Employed agile methodologies to manage constantly shifting owner priorities, change-request process, distributed development teams and complex integration requirements.
- Coordinated complex interdependencies between worldwide graphic production, content, creative, localization, QA and IT.
Senior Project Manager
Epsilon
San Francisco, CA
08.2015 - 01.2017
- Managed web initiatives through the project life cycle with Google client; interfaced with various functional departments including Google Brand Studio and Product Managers to ensure efficiency and accuracy.
- Developed business partnerships with Google teams, and developed internal processes to support client programs and engagement.
- Led discovery, strategy, UX, design, development, QA and deployment of over 25+ Google-branded websites and 75+ email marketing campaigns.
Digital Project Manager
iProspect
San Diego, CA
02.2013 - 04.2015
- Oversaw marketing programs totaling more than €14 million in budget. for Sony Electronics, Sony Network Entertainment International, Sony PlayStation, Guthy Renker, and ASUS.
- Managed 25+ cross-functional team members via web-based project management software. Created and executed project plans to meet evolving requirements.
- Oversaw all aspects of projects: scope, risk, schedule, budget, quality, and communication.
Senior Digital Analyst
Altegris Investments
La Jolla, CA
03.2011 - 02.2013
- Served as Project Manager on multiple online initiatives of significant scope, including the large scale redesign of the Altegris websites and email marketing campaigns on mobile and desktop.
- Worked in collaboration with IT team to enhance and manage Sitecore, a content management system.
- Managed the development of database integration efforts with IT and Software teams.
Education
B.S. - Business Administration (Marketing)
San Diego State University
San Diego05-2009
Certification
- PMI Project Management Professional (PMP) 2015–Present
- Summer Entrepreneurship Institute – UCLA Anderson School of Management 2008
Timeline
Freelance Director – Digital Strategy & UX
Self-employed
02.2019 - Current
Marketing Program Manager
Google
11.2017 - 01.2019
Senior Project Manager
Intel
01.2017 - 11.2017
Senior Project Manager
Epsilon
08.2015 - 01.2017
Digital Project Manager
iProspect
02.2013 - 04.2015
Senior Digital Analyst
Altegris Investments
03.2011 - 02.2013
B.S. - Business Administration (Marketing)
San Diego State University