Athina Liatsa
Nuremberg
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Marketing Manager for Industrial AI
Siemens AG
01.2025 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Global Marketing Manager for Industrial Apps
Siemens AG
04.2023 - 12.2024
- Developed a customer segmentation strategy that allowed for targeted marketing campaigns and improved customer engagement
- Defining and executing global marketing campaigns and product launches; e.g., Industrial Edge System with a primary focus on their application in the industrial sector and the resulting advantages for machinery and equipment manufacturers
- Creating and implementing international demand generation campaigns to enhance digital marketing within the machinery and industrial automation sectors; B2B marketing automation and performance marketing
- Collaborating closely with our international Product Owner Team to expand the market share of our products for industrial control and monitoring
- Developing and delivering audience-specific presentations at international trade shows and sales events
Technical Sales Consultant
Siemens AG
10.2019 - 03.2023
- Provided technical product demos to prospective customers that highlighted the product(s) features and capabilities
- Presales Consultant for Industrial Edge
- Project support for Industrial Edge in Industry Sector
- Preparation of fair demos, presentations and webinars
- Technical Lead for Projects related to Industrial Edge Apps in Automotive Industry within SUP
- Technical Expert for Industrial Edge Apps; AI visualization, Data Processing
- Creation and implementation of quality gates for validation of current and new Industrial Edge Apps
- Preparation and implementation of internal and external co-creation workshops
- Driving Transparency based use cases on the Industrial Edge
- Defining nonfunctional requirement process in cooperation with R&D and Product management
Data Engineer for AI Pipelines
Siemens AG
02.2018 - 09.2019
- Data Engineer for building data systems
- First interpretation of the data in cooperation with the Data Scientists
- Evaluation of business needs within the industry sector
- Improving data quality and efficiency by building data pipelines using Cloud-Tools
- Developed a data warehouse that integrated data from multiple sources, allowing for comprehensive reporting and analysis
Education
Associate Engineer - Information Technology
Siemens Technical Academy
09.2015 - 01.2018
IT-Specialist - Information Technology
Industrie und Handelskammer
09.2015 - 09.2019
Master of Professional Consulting (MPC) - Multi-level systemic consultant training with certification
Siemens Academy
05.2022 - 07.2022
Factory Automation Training for Consultants - Siemens Portfolio
Siemens Academy
03.2020 - 03.2020
Data Engineer - Training For Cloud-based Data Solutions
TÜV Rheinlandpfalz
10.2020 - 10.2020
Skills
- Social media marketing
- Digital marketing
- Social media platforms
- Budgeting and allocation
- Data analytics
- Marketing campaigns
- Strategic planning
- Campaign management
Websites
Personal Information
- Date of Birth: 09/07/92
- Nationality: Greek
Timeline
Marketing Manager for Industrial AI
Siemens AG
01.2025 - Current
Global Marketing Manager for Industrial Apps
Siemens AG
04.2023 - 12.2024
Master of Professional Consulting (MPC) - Multi-level systemic consultant training with certification
Siemens Academy
05.2022 - 07.2022
Data Engineer - Training For Cloud-based Data Solutions
TÜV Rheinlandpfalz
10.2020 - 10.2020
Factory Automation Training for Consultants - Siemens Portfolio
Siemens Academy
03.2020 - 03.2020
Technical Sales Consultant
Siemens AG
10.2019 - 03.2023
Data Engineer for AI Pipelines
Siemens AG
02.2018 - 09.2019
Associate Engineer - Information Technology
Siemens Technical Academy
09.2015 - 01.2018
IT-Specialist - Information Technology
Industrie und Handelskammer
09.2015 - 09.2019
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